Ethical Persuasion

Cialdini Certified Practitioner course with Training Sessions – August 2026
2026-08-07 09:00 - 2026-09-25 10:00 (Australia/Melbourne) | ZOOM
Cialdini Certified Practitioner course certificate
Learn Persuasion – Cialdini Certified Practitioner Course with Live Training
Lifetime AccreditationAccess to E-Learning Now8 Weeks of Training SessionsStarts on 7th of August 2026
+ Exclusive 90 Days access to further Practice Sessions
Online Video Training with Dr Cialdini
Typically, within 1 or 2 days after your payment, you will gain access to the e-learning portal and you can start to learn persuasion. In-depth training in the Principles of Persuasion are taught to you by Dr Cialdini himself via many short videos. This means you can start to learn persuasion almost immediately if desired, even before the live training sessions with your trainer begin. Alternatively, you can wait with the E-learning and do it section by section in preparation for the group training sessions. All up, the information in the e-learning portal might take 8-10 hours to complete, so in preparation for each training session, you may just need 1 to 1.5 hour.

You will do a test at the end of your journey through the online Cialdini Certified Practitioner course component of this course. Upon successful completion of the test, you will be issued your certificate signed by Dr Cialdini and will have earned your lifetime accreditation as an ‘Cialdini Certified Practitioner’. Your access to the e-learning portal lasts 12 months, and 2 exam attempts are included.
“I recently completed my training, and it was an incredible experience.Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me”Lathika Nair, Principal Designer

Build your application skills in EIGHT LIVE Online Training Sessions
In the online group sessions that come as part of this purchase, we will solidify your understanding of the amplifiers and activators of the principles of persuasion. There is also time for discussion on how you think the principles covered that week could be applied to specific practical situations. This interaction differentiates this training from ‘just’ obtaining new information (Research shows that in a week, you will forget 90% of new information if it is not used). The training sessions, therefore, help you retain the new knowledge and feel confident in your application skills. It’s a great way to learn persuasion.

NOTE: Live Sessions with Dr Cialdini and Cialdini Institute Executives are no longer included.
When you select your starting date before your purchase, please ensure that the starting times (based on Melbourne, Australia) suit you in your time zone.A temporary replay of the group training sessions will be made available in case you miss a session, but you should aim to attend all of them.

Reviews on Patrick’s Ethical Persuasion Training

Thank you for such an insightful session on persuasion and influence today

Thank you for such an insightful session on persuasion and influence today.
My biggest takeaways were: how unethical behaviour creates credibility craters, the power of using System 2 thinking to frame messages for System 1 decision-making, and the reminder to retreat into the no with real concessions. I also loved the nuance of showing people we genuinely like them, and how unity and asking for advice builds true partnership.
I’m already applying these lessons in my coaching work with leaders.
Katherine Gokavi-Whaley, She Leads Coaching, Melbourne, Australia

I am proud to be his student

Mr. Patrick has been highly responsible in guiding my understanding. I am proud to be his student, as I have learned a great deal and enriched my knowledge in the field of Ethical Persuasion.
Aida Rahman

Patrick's knowledge was extensive

Patrick’s knowledge was extensive, knowing how to improve how I am presenting, as well as how to better understand my clients.
Fab Segi

Some of the subtle nuances make all the difference

I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks Patrick
Lauren Margaritis, Success Coach

Ethics play a significant role in my business

I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.
Lathika Nair, Principle Designer and Lathika Nair Design

Well delivered, insightful, practical and engaging

I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.
Kirsty Mitchell, Business Coach and Advisor

Shifts in my thinking and choice of language

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!
Maureen Barten, Brand Voice Specialist - Maureen Barten Consulting

This was the first time ever I had someone sign up after one session

I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.
This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.
Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.
Trevor Mifsud. CEO - VCLOUD GROUP

Patrick delivered a most insightful, very well-prepared and thoughtful course

Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀
Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.
There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.
Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.
I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.
Kosta Iatrou, IKONIC Brands

Substantially impactful shifts in my thinking

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!
Maureen Barten

Excellent course

The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.
Beata Rakowski - Home Health Consultant & Author, Canada

I transformed my communication

I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.
Kathy Kelly, Alaska

Applicable to both my personal life and business pursuits

I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.
Peter Hoffman

I can’t thank Patrick enough

Through this course I learned necessary tools and skills to improve my business!
I can’t thank Patrick enough
Farzad Nejatpour - Master Electrician, Canada

More influential in my business without dirty tricks

This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.
Michal Gnilka - Influencer Chef, Poland

Invaluable, insightful and surprising

Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
Tristan Baker - iCoccoon Kinesiology, Australia

I really enjoyed the whole experience

I really enjoyed the whole experience; the depth of knowledge I gained and the support from Patrick were superb, and finishing the training today feels both meaningful and personally rewarding.
Nancy Abuyabor

Pricing for Australian residents and companies includes GST.
To find out more about the Cialdini Certified Practitioner course, go here.To visit the shop and purchase your seat, go here in the shop.To investigate all our learning and service options, go here instead.
Learn persuasion in this program, starting on these dates and times (please make sure they suit you):
August 2026
8 Weekly sessions
AUSTRALIAN Eastern Standard Time: Starting its 8 weekly sessions at 9:00 AM Friday, the 7th of August 2026, ending on Friday, the 25th of September 2026.For students in various countries, the first session is as follows.
Vancouver: Thursday, 6th of August 2026, 4:00 PMNew York: Thursday, 6th of August 2026, 7:00 PMAmsterdam : Friday, 7th of August 2026, 1:00 AM (!)Kenya: Friday, 7th of August 2026, 2:00 AM (!)Mumbai : Friday, 7th of August 2026, 4:30 AM (!)Perth/Singapore: Friday, 7th of August 2026, 7:00 AMMelbourne/Sydney: Friday, 7th of August 2026, 9:00 AMNew Zealand: Friday, 7th of August 2026, 11:00 AM
The Applied Persuasion Roundtable sessions have been pencilled (can change) for the 13th of November, the 11th of December and the 29th of January, at 9:00 AM Melbourne time.
Time indications are provided as a guide only. Program dates/times are based on Melbourne, Australia time. Please check the days and times for your time zone yourself (perhaps use timeanddate.com).
