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FREE ETHICAL PERSUASION LESSONS and courses by Dr Cialdini

FREE PERSUASION LESSONS FROM DR CIALDINI & YOUR LICENSED TRAINER

Learn Dr Cialdini’s Principles of Persuasion, trusted by businesses like Apple, BOSE, Allianz, Google & Microsoft
FREE Access to Dr Cialdini’s 7-Day PERSUASION POWER COURSE
FREE Access to E-Learning sample of the flagship ‘Ethical Influence Practitioner’ accreditation program
FREE Access to Learning Community – Ask your questions, learn from others

ACCESS COMMUNITY AND FREE LESSONSGET NEWSLETTER

In just 90 minutes, Patrick provided invaluable insights on how we can enhance some our communication and presentation strategies for Big Brothers Big Sisters. I particularly appreciated how his suggestions were backed by actual studies, lending credibility to his advice.

Tania Hutchison

Operations Manager, Big Brother Big Sister

Whether you have come across Cialdini's work before, if you are a business leader, sales professional, or both like me, this should be the next piece of professional development you undertake.

Ken Thomas

Founder, TenClub - Outsourced Salespeople

I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.

Kirsty Mitchell

Business Coach and Advisor, TAN - Trusted Advisor Network

FREE LESSONS IN ETHICAL PERSUASION

Sharing incredible value to start your learning journey

When you learn how insightful the science of persuasion is (and how entertaining), you can’t but help wanting to know more. For those new to Ethical Persuasion and for our existing students, here are some valuable gifts to keep you engaged with learning this important life skill.

Learning Community
You may enjoy FREE Access to our Community – Ask your questions, share your experiences implementing strategies, and learn from others’ questions. Staying engaged keeps you sharp in identifying ethical persuasion opportunities.

Persuasion Power Course by Dr Caildini
This 7-day program with videos of Dr Cialdini will help you to keep your momentum going when you’re curious about the topic or have done one of our workshops or attended a keynote.

Sample our flagship ‘Practitioner’ training
In the end, to master Ethical Persuasion, you’ll be investigating the ‘Ethical Influence Practitioner’ accreditation program. We are letting you sample the first modules of this training.

Dr Cialdini speaking about ethical persuasion and influence

ETHICAL PERSUASION COMMUNITY

FREE ACCESS TO OUR LEARNING COMMUNITY 

With your Cialdini Certified Coach and Cialdini Institute Licensed Trainer to guide you, let’s get you some answers and learn from the persuasion challenges of others.

Patrick van der Burght, Cialdini Certified Coach and Cialdini Institute Licensed Trainer in Ethical Persuasion Melbourne

JOIN THE ETHICAL PERSUASION COMMUNITY 

BEGINNERS, STUDENTS and EXPERIENCED PRACTITIONERS -No matter how new or experienced we are with learning and applying our ethical persuasion skills, we always want to know more and we never know it all. Certified Trainers often need to remind people gently:

  1. Just because you think you know it, doesn’t mean you know it.
  2. Just because you know it, doesn’t mean you use it.
  3. Just because you use it, doesn’t mean you’re using it in the most effective way.

Meaning, there is always something to learn and being engaged with the topic keeps you focused on using it.

Learn from your trainer and each other

Once you are through the free registration process, you can download an app (recommended, and it is already the most popular option) or login on a browser. Inside you find conversations that you can learn from or you can ask your own questions of your Cialdini Licensed Trainer, Patrick van der Burght. Patrick also shares the most free persuasion insights in this community. Learn and engage with the subject to discover it or to fine-tune it (in the case of existing or past students).

Learn more about the free course

USING DR CIALDINI'S PRINCIPLES

Trusted By Leading Enterprises Around The World

Read many testimonials

FREE ETHICAL PERSUASION POWER COURSE

POWERFUL LESSONS FROM DR CIALDINI FOR 7 DAYS

Learn from the man himself! Dr Cialdini takes you through the 7 Universal Principles of Persuasion with a valuable lesson every day for 7 days.

Get a well-rounded overview of the principles and application ideas you can use immediately.

Attendance as public full-day workshop: 

Right now: FREE

Ethical Influence Practitioner Course with 8 weeks coaching

Cialdini Persuasion Power Course on the App

Hear YES More often 

EVERYONE IS SAYING PERSUASION SKILLS NEED DEVELOPING

Forbes, World Economic Forum, LinkedIn

World-leading organisations like the World Economic Forum recommend that business operators develop their team’s social influence or ethical persuasion. Persuasion skills, which are of course also important during negotiations and presentations.

Ethical Persuasion skills are the skills that help us to get agreement where agreement is possible. Regardless of whether your position is in sales, marketing, advertising, PR, HR or procurement, without knowing the science available to you, you will suffer unnecessary losses when it comes to:

  • Closing sales
  • Booking appointments
  • Enhancing collaboration
  • Building more loyal relationships
  • Securing budgets
  • Gaining approval for plans and projects

Start by accessing your free lessons in ethical persuasion.

More about the online Persuasion Power Course for Business Success

Dr CIaldini speaks on the power of influence

SAMPLE OF THE ETHICAL INFLUENCE PRACTITIONER CERTIFICATION COURSE

FREE LESSONS STRAIGHT OUT OF DR CIALDINI’S FLAGSHIP TRAINING & ACCREDITATION COURSE

Learning a new skill takes some time, we all know that. What you may not know, is that research shows that people lose 90% of new information when it is not followed up on within a week! That is why our free community is such a nice idea. But when it comes to learning ethical persuasion skills, I don’t have to tell you there is much more to it than you can learn from a free course, webinar or even 1-day workshop. Given its potential, or rather the magnitude of successes you are losing out without it, proper training deserves consideration.

WHAT HAPPENS OFFLINE is WHAT MAKES THIS THE best way to learn

Dr Cialdini and the Institute wanted to be different regarding businesses investing in training. 10% retention of information is just a very poor use of funds, and businesses, corporations and enterprises know it.

That is why Dr Cialdini created the ‘Ethical Influence Practitioner‘ program, which by design has a Cialdini Certified Coach or Licensed Trainer support the learning journey.

8 Weeks of 1-Hour training sessions

By meeting weekly and the students simply investing about an hour in preparation, using the E-Learning program, they are well prepared to accelerate their learning with their trainer. Knowledge retention, practical skills development and confidence go to unprecedented levels, bringing our aims for 100% knowledge retention within reach.

 So, what is in this E-Learning program then…

Ethical Influence Practitioner Badge Cialdini Institute
Cialdini Certified Practitioner Course on the Cialdini Community App
Cialdini Certified Practitioner Course on the Cialdini Community App

The E-Learning program is a course where Dr Cialdini dives into the science of Ethical Persuasion in great depth. It is still easy to understand, just like what you have learned so far, but he goes much deeper.

FREE AND LARGE SAMPLE 

Now is your chance. Discover at what level Dr Cialdini takes you when you enter the Ethical Influence Practitioner course, which comes (once you pass the exam) with a certification and lifetime accreditation as ‘Ethical Influence Practitioner’.

You will have access to the first modules of Dr Cialdini teaching you properly about CONTRAST. Contrast is a powerful concept and, as an example, was the sole driver behind the small adjustment in presentation that saw T-Mobile realise a 34.4% increase in the sale of a particular mobile phone package. What will contrast do for you?

Access the community, the FREE 7-day course and the substantial sample of the practitioner course now. Hit the button, and you’ll have a wealth of easy-to-understand and scientifically backed insights to propel you further.

Ethical Influence Practitioner Course with 8 weeks coaching

Don’t fall behind your competitors

Increasing conversion rate is the fastest way to grow a business. As persuasion is all about increasing compliance, you need to learn how to effectively persuade others, as mentioned in:

Harvard Business Review: “The C-Suite Skills That Matter Most”

Forbes: “Top-3 Most In-Demand Power Skills to learn in 2024”

World Economic Forum: “Key Business Skills to Develop”

 

Forbes, World Economic Forum, Harvard Business Review