TESTIMONIALS

Thank you for such an insightful session on persuasion and influence today.

My biggest takeaways were: how unethical behaviour creates credibility craters, the power of using System 2 thinking to frame messages for System 1 decision-making, and the reminder to retreat into the no with real concessions. I also loved the nuance of showing people we genuinely like them, and how unity and asking for advice builds true partnership.

I’m already applying these lessons in my coaching work with leaders.

Mr. Patrick has been highly responsible in guiding my understanding. I am proud to be his student, as I have learned a great deal and enriched my knowledge in the field of Ethical Persuasion.

Patrick’s knowledge was extensive, knowing how to improve how I am presenting, as well as how to better understand my clients.

I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks Patrick

I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.

I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!

I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.

This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.

Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.

Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀

Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.

There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.

Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.

I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!

The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.

I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.

I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.

Through this course I learned necessary tools and skills to improve my business!

I can’t thank Patrick enough

This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.

Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.

I really enjoyed the whole experience; the depth of knowledge I gained and the support from Patrick were superb, and finishing the training today feels both meaningful and personally rewarding.

Dr. Cialdini’s message is a must business investment for healthcare or leadership!

Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.

If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.

Patrick was a fantastic guest! So easy to talk to and incredibly knowledgeable. I would have him back as a guest in a heartbeat. Highly recommend!

Great conversation with Patrick and learned a lot about ethical persuasion, the science behind it, and covered a lot of ground in ethics, selling and the key to improvement! Patrick is VERY highly recommended and would love to have him back on soon!

This episode is a masterclass in ethical influence and meaningful communication. Patrick van der Burght delivers powerful insights on how small, intentional shifts in how we speak and lead can transform parenting, leadership, and relationships. If you’re looking to inspire change without manipulation, this episode is packed with wisdom you’ll want to replay.

Patrick was a wonderful guest who shared lots of great wisdom and insights. It was a pleasure having him on the show.

Patrick was so knowledgeable, I need to bring him back for another episode! Thank you for all the valuable information you provided me and my audience.

Patrick was excellent and explained in layman’s language some of the science behind ethical persuasion. It was a great conversation.

Patrick blew us away with the science behind what we overlook but can completely turn our businesses around. I’m grateful that he so eloquently shared his expertise with us.

I had such a good conversation with Patrick! It was like talking to an old friend. He provided excellent examples with each point and was truly prepared! He even threw me off with some data and a study. I highly recommend Patrick as a guest!

Patrick was a fantastic guest on the show…. I’m intrigued by the subject and actionable steps that can lead to more desirable outcomes.

Patrick’s topics were so interesting! It was wonderful to have him on as a guest, and I am loving his podcast he just started as well.

Patrick van der Burght was a dynamic and strategic guest on the Heal Podcast, where he shared The Psychology of Persuasion – How to Hear YES More Often. Patrick broke down the science behind influence, communication, and human behavior. He shared practical tools to build trust, inspire action, and create authentic connections in business and life. Patrick spoke with confidence and practical insight. His episode is a must-listen for anyone wanting to communicate more effectively and master the art of persuasion with integrity.

Smart, interesting, engaging and a good guy with high integrity, Can you ask for more from a guest?

Patrick was brilliant – very knowledgeable, fascinating material, very persuasive! He’d thought carefully about our show and audience, and had some great ideas specifically for us to share which was much appreciated. Thanks Patrick!

Visionary, insightful and engaging conversation.

Patrick was an outstanding guest who brought clarity and depth to the topic of ethical persuasion. He has a rare gift for turning complex behavioral science into simple, actionable strategies that professionals and everyday people can use right away. His passion for teaching influence as a skill not manipulation shone through every part of our conversation. What stood out most was his ability to connect ethical persuasion to real-life scenarios in sales, leadership, and even how young adults can position themselves for success. Patrick’s energy, research-based insights, and authenticity made this an episode packed with value for my audience.

His deep understanding of human decision-making and practical communication strategies captivated our audience, providing actionable steps for professionals seeking to enhance their influence ethically…

…For businesses and individuals aiming to improve their persuasion skills, I highly recommend Patrick’s services through Ethical Persuasion Training & Consulting.

Patrick, very kindly and generously came on, shared a ton of stuff here. We talk about understanding behavioral science, ethical persuasion, understanding the human decision-making processes, the influence of social proof and authority, liking, reciprocation, authority, consistency, scarcity, all these things that you need to know that you’re doing or people are doing to you.

Patrick was a fantastic guest who brought both expertise and passion to the conversation on ethical persuasion. He shared how his journey from sales to becoming a founding member of the Cialdini Institute shaped his mission to teach persuasion as a research-based, ethical, and transformative skill. What stood out was his ability to make complex science practical, showing how persuasion applies not only to sales but to leadership, communication, and even young adults preparing for their future. Patrick’s insights were engaging, actionable, and eye-opening—leaving listeners empowered to influence with integrity and confidence.

Patrick was a fascinating guest who made the science of persuasion come alive in a way that was both practical and eye-opening. He shared how ethical persuasion, rooted in Dr. Cialdini’s research, can transform not just sales but everyday communication and leadership. His passion for teaching this skill to both professionals and young adults was inspiring, and his clear explanations helped listeners see the difference between influence and manipulation. Patrick’s energy, authenticity, and real-world experience left the audience with powerful tools they could immediately apply to create better results in their own lives and work.