Introduction
The Cialdini Certified & Licensed Trainer for Australia and Beyond
- Certified and Recommended by Dr Cialdini and the Cialdini Institute
- Experience teaching the Principles of Persuasion since 2000
- Australia (Melbourne) based but travels extensively globally, including Asia & Middle-East
- Background in Aviation, Real Estate, Retail, Wholesale & Health
This is what drives us:
Even though success depends on one’s ability to persuade, most people know very little about how to be more influential in an ethical way and they know even less about the science that is available to them. Puzzled by or oblivious to the fact that a request worded one way sees a few people agree to it, yet worded another way, it is a big success.
I am excited to assist individuals in enhancing the persuasive power of their communication with various audiences, including clients, potential clients, employees, superiors, family, and friends.
The approach, based on the teachings of Dr Cialdini, whom I partnered with, is based on rigorous research in behavioural science. His approach ensures ethical practices that are easy to grasp and often require no financial investment to implement.
By embarking on this journey with me, individuals can accelerate their progress towards personal and professional objectives and discover a newfound joy in their endeavours. This process instils a deep sense of confidence in the scientific validity of their persuasive efforts, paving the way for a brighter, more successful future.
This allows them to make the most of their time and resources and outperform competitors, ultimately enabling them to lead fulfilling lives and cherish the things, people, and experiences they hold dear.
Whilst this improves the life of the individual, the multiplication I witness when this is done to company teams is nothing short of awe-inspiring. It rewards the individual with a life skill while also bringing the company owners the true rewards that their investment of time, effort and money deserves.
Contrast and Reciprocity
Would you take a group of juvenile delinquents on a day trip to the Zoo?
People were asked if they would take a group of juvenile delinquents on a day trip to the Zoo. As you can imagine the vast majority of people declined that opportunity. Only 15% agreed.
%
Single Request
%
After Retreat
When this request was superseded with an even larger genuine request (asking if people would be a volunteer at the detention centre for over a year and donating a day a week) this was met with less agreement. However, when people were then asked the same ‘day trip to the zoo’ request, now 50% of everyone they asked said YES.
How many opportunities to increase your success rate from 15% to 50% are you missing out on?
Services
Paths to persuasive success
There are various ways to learn about how the Principles of Persuasion can transform the way you communicate and conduct business.
We offer various services to help guide you and/or your team.
Keynotes
Engage your audience with a highly relevant boost in persuasion skills with a keynote to build relationships, reduce uncertainty or motivate people to action.
Workshops
Go beyond learning to the development of strategies for your business and work with a Cialdini Licensed Trainer in a 2-hour, half- or full-day event.
Cialdini Certified Practitioner Course
LIVE training sessions with Patrick combined with online learning with Dr Cialdin. A mere 20-hour investment over 8 weeks, but the fastest way to develop application skills and confidence.
Influence Business Audit
Let us observe how you deal with your persuasion challenges, and we’ll tell you what we would change if we were you.
Influence Thinking Partner
Have your own Cialdini Certified Professional on retainer for input on your influence challenges throughout the year.
Lunch and Learn Lesson
Patrick van der Burght will speak at your business and deliver an intriguing and motivating bite-sized portion of Influence knowledge.