


Complimentary Influence Training
COMPLIMENTARY INFLUENCE training TO BOOST YOUR PERSUASIVENESS
- 35 Days Complimentary Access to Continuity Program
- Downloadable Influence Guide – No email required
- 7-Day Influence Challenge
- Presentations for young adults in schools and universities
Bi-Weekly Persuasion Insights
Learn from persuasion insight every 2 weeks that are not to be missed.
Get persuasion insights every 2 weeks
FREE LESSONS IN ETHICAL PERSUASION
COMPLIMENTARY LEARNING OF ETHICAL PERSUASION
Welcome. I’m glad you’re here. Ethical Persuasion is a much in-demand skill that helps you professionally and privately to reach the successes that were always yours to have.
Just remember:
The only way to start mastering this crucial skill is through formal training and guidance from a trainer. The longer you wait, the longer you’ll still be losing success.
LESSONS IN ETHICAL PERSUASION
COMPLIMENTARY LEARNING OF ETHICAL PERSUASION
Let us inspire you about learning more about the science of human decision-making and how you no longer have to do without.
COMPLIMENTARY INFLUENCE TOOLS AND PROGRAMS OVERVIEW
- Downloadable Influence Guide - No email required
- 35 Days Complimentary Access to Continuity Program
- 7-Day Influence Challenge - Just 7 minutes a day
- Access the Ethical Persuasion Unlocked Community
- Presentations on Ethical Persuasion for Schools/Universities
We have a handy introduction guide that takes you through the principle of influence to expand your knowledge and give you ideas to use immediately. It is our gift to you.
Click here and you’ll immediately get it as a download. No email is required.
Or read more about what is included by clicking here.
Enjoy.
35 Days Complimentary Access to Continuity Program
Learn new skills and log in to live Q&A calls with Patrick van der Burght or another trainer to ask your implementation questions.
The Continuity Program is our 12-month program that shares a weekly strategy you can start to use immediately to be more persuasive and waste less time and resources achieving your goals.
You will receive:
- Immediate access to 14 educational videos to teach you the basics of persuasion and the principles.
- The Deep-Dive videos about a RECIPROCITY-related strategy already unlocked.
- Four more Deep-Dive lessons about other principles and other strategies will be unlocked week after week.
- You will receive invitations to join the LIVE Q&A calls to ask your questions.
It is yours for 35 days. All you have to do is fill out the form below.
Repetition and engagement help us retain new information. Over the coming seven days, let us send you seven emails, each with pearls of influence wisdom.
Emails are kept to the point and the summary is at the top for those very busy days. Also, some entertaining research facts are provided to blow you away and spark your creativity on how you can use that exact same strategy in your life.
Click here to go to the section on this page to activate these emails.
Patrick hosts a podcast where he shares persuasion gold, and guests bring other topics focused on business growth.
Access our community at no cost to you, gain early access to new episodes, convenient access to provided takeaways given by guests, exclusive events and more.
Go here and register for immediate complimentary access
Persuasion is a much-valued soft skill that businesses have listed in the TOP 5 of in-demand skills for many years now (Linkedin – Forbes). Employees who are more effective in getting company proposals accepted by their (potential) clients or who can motivate or lead a team more effectively are clearly more valuable. The World Economic Forum also ranked Social Influence (or Ethical Persuasion) as the THIRD MOST URGENT skill to be developed in their 2025 ‘Future of Jobs‘ report.
Students applying for their dream jobs after graduation will be more or less successful in securing job interviews, and they will be more valuable in the actual job itself if they know how to communicate more persuasively. Provided they get the job, they then have to negotiate their starting wage. Being less effective will reduce employment rates which will reflect poorly on the school or university, and could cost the individual tens- if not hundreds of thousands of dollars over the length of their career.
Patrick van der Burght is passionate about empowering young generations with this ethical skill that will benefit them from the start of their careers, rather than halfway through. It also makes the (business) world a better place by creating genuine, long-term, respected relationships between parties.
Support Presentations
Patrick is happy to donate some of his time to help educate students aged 15 and up about ethical persuasion. This can be done through an exciting presentation that will fascinate students and teachers. Public, Private, and Business Schools, as well as Universities, are encouraged to contact us to discuss availability.
Learn from persuasion insights on Linkedin
COMMUNITY PROJECT – Setting THE next GENERATION up for success
Schools and University
Ethical Persuasion Presentations
Preventing students from entering the workforce unarmed.
The TOP 5 in-demand Soft Skill shared at your institution
For years, persuasion has been in the top five of in-demand soft skills for well-paying jobs on sites like LinkedIn and Forbes. Yet, it is not a subject that schools tend to teach or even touch on.
Because this is a life skill that will significantly enhance professional and private objectives, we believe young adults would greatly benefit from learning more about ethical persuasion.
It is beneficial to use during their careers, but more urgently for job applications, job interviews and wage negotiations that will likely shape their future. By hosting our free presentation, you are providing students with a valuable and potentially life-changing experience.
Presentations on Dr Cialdini’s INFLUENCE for schools and Universities
Through this fun and eye-opening presentation, Patrick van der Burght, the Australian Cialdini Certified Coach and Certified Trainer, will educate your students aged 15 and up, on the Social Influence or Ethical Persuasion.
Subject to availability, this is offered at no cost for (business) schools and universities in Melbourne. Outside Melbourne, only travel, accommodation, and time away from the office need to be covered.
Learn and ask implementation questions
COMPLIMENTARY 35 DAYS ACCESS
Learn from the Continuity Program including LIVE Q&A calls with a Cialdini Certified Trainer
Complimentary Access to Become More Persuasive
It is yours! 35 Days of Access to the Continuity Program.
- Learn the basics about all principles
- Receive deep-dive video lessons each week
- Access LIVE Q&A calls to ask your implementation questions
All you have to do is register using the form.
We look forward to really seeing you on the inside.
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
COMPLIMENTARY PERSUASION GUIDE
THIS WILL MAKE YOU MORE PERSUASIVE – No email required
We have a small but valuable gift for you. A detailed introductory guide to the Principles of Influence (ethical persuasion) as taught by Dr Robert Cialdini.
There is a science behind how people are persuaded, and it is simple enough to understand. Mastery is a different story, but let’s take one step at a time. In this guide, you will find research gifts to fascinate you, as well as simple explanations and powerful recommendations related to all seven principles.
- Persuasion overview
- The science of human decision-making
- Reciprocity – Give and Take
- Liking – Come to like your audience
- Unity – Those we call ‘we’
- Social Proof – We follow the lead of others
- Authority – The advice of experts
- Consistency – Stay true to prior actions
- Scarcity – What we can have less of we want more
- Suggested steps forward in your learning journey
Learn some persuasion every day
Start your 7-Day Influence Challenge
We know your 24 hours are busy, but investing just 7 minutes will be worthwhile.
Become more persuasive by receiving
- Just 7 emails
- over 7 days
- with just 7 minutes of powerful content
Learn by receiving some short, valuable insights about the seven principles of persuasion over seven days. Get your daily dose of ethical persuasion tips and eye-opening research anecdotes. Each email contains:
- A short insight summary for your busy days
- A to-the-point explanation of important science
- Quick Research example to show practical application and get your application ideas flowing.
We won’t put you on our regular newsletter unless you ask us. When you’re ready, complete the form and click ACTIVATE to get your first email immediately.