FREE Influence training
FREE INFLUENCE training FROM YOUR CIALDINI CERTIFIED COACH✓ Downloadable Influence Guide – No email required
✓ 7-Day Influence Challenge for you to access
✓ FREE Influence Course (videos) for General Public and Young Adults, Specifically
✓ FREE Influence Course (videos) for six specific industries
✓ Presentations for young adults in schools and universities
TESTIMONIAL
Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
Tristan Baker, Australia
STOP DOING WITHOUT
Schedule a FREE strategy call with us
to discuss your situation and how we might best assist you
FREE LESSONS IN ETHICAL PERSUASION
FREE LEARNING OF ETHICAL PERSUASION
Welcome. I’m glad you’re here. Ethical Persuasion is an in-demand skill that helps you excel professionally and privately while making the world a better place.
May these free tools benefit you quickly by showing that they work and are easy, and may they grow your appetite to truly master this.
Just remember:
You lose 90% of new knowledge within a week if you don’t use it. Also, without confirmation that your understanding of practical application is correct, you will lack the confidence to use this consistently or with any level of authority.
Learning with coaching solves these problems.
When you know you want to master this, come join me in training with coaching.
Patrick van der Burght
TESTIMONIAL
Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
Tristan Baker, Australia
FREE LESSONS IN ETHICAL PERSUASION
FREE LEARNING OF ETHICAL PERSUASION
Let us inspire you about learning more about the science of human decision-making and how you no longer have to do without.
FREE INFLUENCE TOOLS AND PROGRAMS OVERVIEW
Use the + symbol on the right to open sections and reveal what you want to know.
A lot more details are below.
1. FREE Downloadable Influence Guide - No email required
We have a handy introduction guide that takes you through the principle of influence to expand your knowledge and give you ideas to use immediately. It is our gift to you.
Click here and you’ll immediately get it as a download. No email is required.
Or read more about what is included by clicking here.
Enjoy.
2. 7-Day Influence Challenge - Got 7 minutes a day?
Repetition and engagement help us retain new information. Over the coming seven days, let us send you seven emails, each with pearls of influence wisdom.
Emails are kept to the point and the summary is at the top for those very busy days. Also, some entertaining research facts are provided to blow you away and spark your creativity on how you can use that exact same strategy in your life.
Click here to go to the section on this page to activate these emails.
3. FREE Video Course in Ethical Persuasion
Who wants to read when you can watch and listen to your Cialdini Certified Coach explain how the principles of persuasion work? We have created seven video courses, one of which you can access for free.
Each video course has many relatively short videos to teach more about influence than you could imagine we’d put in a free course. Per subject, let’s say you find two videos. The first explains the theory and that video is the same in all the 7 video courses (with the exception of the Young Adults version, where we take the complexity down just a little). The other video in each section is where we explain the theory from a practical perspective related to the likely audience that an industry would work with.
This means that the theory shared in, for example, ‘Real Estate’ is the same as in ‘Aviation’, but in the latter, we relate it in the second video in each section to airlines, flight schools and ground crew, and in the real estate version we relate it to homes being sold etc.
Your learning is not so much related to the specific industry needing to match. It is more the kind of relationship you have with your audience that
4. FREE Presentations on Ethical Persuasion for Schools/Universities
Persuasion is a much-valued soft skill that businesses have listed in the TOP 5 of in-demand skills for many years now (Linkedin – Forbes). Employees who are more effective in getting company proposals accepted by their (potential) clients or who can motivate or lead a team more effectively, are clearly more valuable.
From a more immediate persuasion need, students applying for their dream jobs after graduation will be more or less successful in securing job interviews and, of course, the actual job itself if they know how to communicate their value more persuasively. Provided you got the job, then you’d find yourself having to negotiate on your starting wage. Being less effective there could cost you tens- if not hundreds of thousands of dollars over the length of your career.
Patrick van der Burght is passionate about empowering the young generations with this ethical skill that will benefit them from the start of their careers instead of somewhere halfway through. It also makes the (business) world a better place by creating genuine, long-term, respected relationships between parties.
‘FREE’ Presentations
Patrick is happy to donate some of his time to help educate students of ages 15 and up about ethical persuasion. This can be done in ideally 3 exciting presentations that will have students and teachers fascinated. Public, Private and Business Schools, as well as Universities, are encouraged to approach us and discuss availablity.
Learn from persuasion insights on Linkedin
Learn from persuasion insights on Linkedin
Learn from Patrick's posts
Learn from Patrick's posts
COMMUNITY PROJECT – Setting THE next GENERATION up for success
Schools and University
‘FREE’ Ethical Persuasion Presentations
Don’t let your students enter the workforce unarmed.
The TOP 5 in-demand Soft Skill shared at your institution
For years, persuasion has been in the top five of in-demand soft skills for well-paying jobs on sites like LinkedIn and Forbes. Yet, it is not a subject that schools effectively teach or even touch on.
As a life skill significantly enhancing professional and private objectives, we believe young adults would greatly benefit from learning more about ethical persuasion. It is beneficial to use during their careers, but more urgently for the job application, job interview and wage negotiations that will likely shape their future. By hosting our free presentations, you are providing your students with a valuable and potentially life-changing experience.
‘FREE’ presentations on Dr Cialdini’s INFLUENCE for schools and Universities
Using fun and eye-opening presentations, Patrick van der Burght, the Australian Cialdini Certified Coach, can present to your students ages 15 and up in a fun and educational manner. Subject to availability, this is offered free for (business) schools and universities in Melbourne. Beyond that, only travel expenses need to be covered.
USING DR CIALDINI'S PRINCIPLES
Trusted By Leading Enterprises Around The World
Read many testimonials
FREE PERSUASION GUIDE
Download The Seven Principles of Persuasion
for FREE, no email required
We have a small but valuable gift for you. A detailed introductory guide to the Principles of Influence (ethical persuasion) as taught by Dr Robert Cialdini.
There is a science behind how people are persuaded, and it is simple enough to understand. Mastery is a different story, but let’s take one step at a time. In this guide, you will find research gifts to fascinate you, as well as simple explanations and powerful recommendations related to all seven principles.
✓ Persuasion overview
✓ The science of human decision-making
✓ Reciprocity – Give and Take
✓ Liking – Come to like your audience
✓ Unity – Those we call ‘we’
✓ Social Proof – We follow the lead of others
✓ Authority – The advice of experts
✓ Consistency – Stay true to prior actions
✓ Scarcity – What we can have less of we want more
✓ Suggested steps forward in your learning journey
Click the button below to open eBook in a new tab or right-click to save.
Learn about FREE online video course instead
Learn some persuasion every day
Start your 7-Day Influence Challenge
We know your 24 hours are busy, but investing just 7 minutes will be worthwhile.
Become more persuasive by receiving
✓ Just 7 emails
✓ over 7 days
✓ with just 7 minutes of powerful content
Learn by receiving some short, valuable insights about the seven principles of persuasion over seven days.
Get your daily dose of ethical persuasion tips and eye-opening research anecdotes. Each email contains:
✓ A short insight summary for your busy days
✓ A to-the-point explanation of important science
✓ Quick Research example to show practical application and get your application ideas flowing.
We won’t put you on our regular newsletter unless you ask us. When you’re ready, complete the form and click ACTIVATE to get your first email immediately.
(Or, do a 90-minute course… see below)
FREE INFLUENCE COURSE to learn ETHICAL PERSUASION
FREE Influence Course on Videos
General, Young Adult or 5 specific industries
90-minute FREE Influence course video training by a Cialdini Certified Coach
What better way to let you learn the powerful benefits of ethical persuasion than to share a more comprehensive FREE influence course on video with you?
Persuasion theory, research examples and implementation suggestions
The initial plan was to write a comprehensive e-book, which grew into offering you a FREE influence course filled with everything you need to start experimenting and benefiting from what you’ve learned.
Sit back behind your computer, smartphone or smart TV and listen to your Persuasion Coach explain all the principles of persuasion and more in a way that will help you to start using them.
Video about the Free Influence Course of this Cialdini Certified Coach.
FREE INFLUENCE COURSE ON VIDEO
Personalised Lessons to your industry or situation
Besides making one guide that suits everyone, Patrick invested a lot more time in making SIX specific video courses for some industries AND one for Young Adults separately. You will learn the theory of ethical persuasion and the science behind it and receive instructions on how to implement it in your situation.
- GENERAL APPLICATION—This general application version provides insights for a wider range of students who don’t think the industries below are similar to their own.
- HIGH-END RETAIL – Suits retailers of high-end clothing and accessories, watches, jewellery, hi-fi equipment and others.
- HEALTH – Suits doctors, nurses, dentists, complementary health practitioners, therapists, psychologists, home health inspectors and others.
- AVIATION – Suits sales or marketing professionals and service personnel in the aviation industry, like Cabin crew, Flight crew, check-in teams and team managers. Valuable for those who run an airline, airport, charter company or flight school.
- REAL ESTATE – Suits those listing, selling, buying and renting residential and commercial property for others.
- AUTOMOTIVE – Suits retail and wholesale sales and marketing people in the automotive industry, including owners of dealerships, manufacturers, importers, and others.
- YOUNG ADULTS— Patrick thinks it is important to educate those who have not yet entered the workforce. Young Adults aged 15 to 21 are invited to use this program, and schools are encouraged to use it as an introduction to one of the top 5 ‘soft skills’ wanted by employers.
Which GUIDE is best suited to you?
The principles of persuasion are universal and can be used in other businesses and industries, regardless of the examples discussed within. Use your imagination to transform ideas given for use in your field. Pick one of the seven closest to your relationship with your audience.
- Retail or Wholesale? Maybe pick ‘High-End Retail’ or ‘Automotive’.
- Do you deal with clients one on one? Like a consultant? Do you visit their home and provide a service… then pick ‘Health Industry’
- Working in a large organisation with many different relationships? Then, ‘Aviation’ gives a broader approach to persuasion, which you will likely relate to.
If you’re still not sure, then pick the GENERAL APPLICATION guide. We made that, especially for people in a broad range of industries.
FREE PERSUASION TRAINING TAILORED TO YOU
Select one of seven FREE video E-Learning Programs
Convenient access to short video lesson on all the Principles of Persuasion and with detailed comments related to an industry, demographic or general application.
Learn about science backed approaches which you can use today! Not sure which program best suits you, if the industry doesn’t match your own? If that is the case, then see the suggestions mentioned above (strongly suggested). It is not so much about the industry but the type of relationships you have with your audience.
Or pick the General Application version which has a broad explanation to cover many industries and situations.
You can only get one for FREE… so pick the ONE (!) best suited to you.
Persuasion in Health
For those working with patients or health clients, this guide will relate ethical persuasion theory to your experiences and situations.
PERSUASION IN HIGH-END RETAIL
For those working in High-End Retail, this guide will relate ethical persuasion to selling high ticket items or services.
PERSUASION FOR YOUNG ADULTS
For those aged 15 to 21, this guide will relate ethical persuasion insights to those who have not yet entered the workforce.
PERSUASION IN REAL ESTATE
For those working in REAL ESTATE, this guide will relate ethical persuasion to listing, selling, buying and renting homes.
PERSUASION IN NEW CAR & MOTORCYCLE SALES
For those working in new sales in the Automotive Industry, this guide will help you to reduce missed opportunities.
PERSUASION IN AVIATION
AVIATION is full of compliance issues and persuasion goals. For those operating or working in airlines, airports, charter or flight training, this guide will open your eyes to what you have been missing out on.
GENERAL APPLICATION of PERSUASION for any Industry
This guide is the one for you if you work in another industry, in which the ‘relationships’ with your audience or clients, doesn’t feel like the relationships found in the industries of the other industry guides.
ETHICAL PERSUASION TRAINING AND CONSULTING
CONTACT US
Nancy Abuyabor - Customer Service
If you have any questions, then please reach out to us.
Blog Posts
Student Reviews
Invaluable, insightful and surprising
Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
Some of the subtle nuances make all the difference
I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks PatrickShow more
Ethics play a significant role in my business
I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.Show more
Well delivered, insightful, practical and engaging
I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.Show more
Shifts in my thinking and choice of language
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!Show more
This was the first time ever I had someone sign up after one session
I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.Show more
This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.
Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.
Patrick delivered a most insightful, very well-prepared and thoughtful course
Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀
Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.Show more
There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.
Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.
I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.
Substantially impactful shifts in my thinking
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!Show more
Excellent course
The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.
I transformed my communication
I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.
Applicable to both my personal life and business pursuits
I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.
I can’t thank Patrick enough
Through this course I learned necessary tools and skills to improve my business!
I can’t thank Patrick enough
More influential in my business without dirty tricks
This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.
Invaluable, insightful and surprising
Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
Some of the subtle nuances make all the difference
I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks PatrickShow more