ETHICAL PERSUASION KEYNOTE
KEYNOTE - ETHICAL PERSUASION: THE ULTIMATE BUSINESS SKILL✓ Completely in line with Dr Cialdini’s approach
✓ Benefit from strategies endorsed by Google, Microsoft, Apple, Allianz, Bose and others
✓ 1 or 2-hour Keynote teaching science-backed strategies for common persuasion situations
✓ Certificate of Completion available to attendees
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PERSUASION KEYNOTE
YOUR TEAM NEEDS TO HAVE ETHICAL PERSUASION SKILLS TO NOT FALL BEHIND
World-leading organisations like the World Economic Forum recommend that business operators develop their team’s social influence or ethical persuasion. Persuasion skills, which are of course also important during negotiations and presentations.
Regardless if a team member’s position is in sales, marketing, advertising, PR, HR, procurement, customer service, leadership or accounting, without knowing the science available, the company will suffer unnecessary losses when it comes to:
Closing sales – Booking appointments – Enhancing collaboration
Building more loyal relationships – Securing budgets
Gaining approval for plans and projects – Client satisfaction
Getting the bills paid on time
However, a team member is also personally disadvantaged by not being confident in persuasion skills. Team members may:
- Feel dissatisfied with their achievements, causing stress and loss of staff
- Resort to unethical practices with risk to own health and company reputation
- Not be so successful in the achievement of private goals.
These are all valid reasons why persuasion is typically a TOP-5 in-demand soft skill desired by businesses.
More about the workshops
Ethical Persuasion Keynote
Start using Ethical Persuasion to your immediate advantage
Clearly, mastering a skill like ethical persuasion is not going to happen in a day, but because the theory is so easy to understand and your team members hear about the science it is based on, they will feel confident and capable to start making changes to their persuasive efforts immediately after our 1 or 2-hour Keynote. This implementation by team members then brings success to them and the company.
For each of the 7 principles, we have carefully matched 7 influence challenges that your team members will be facing everyday. Therefore, the application examples we will teach them will resonate with them and empower them to use and benefit from Ethical Persuasion, whether in sales, advertising, PR, HR, marketing, leadership or any other department.
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ETHICAL Persuasion KEYNOTE
Let us help your team identify decision triggers for business success
This Keynote can be delivered in 1 or 2 hours. Both would cover the same insights about using ethical persuasion, but in the 2-hour keynote, we incorporate some exercises for each of the 7 principles. Attendees then have some time to think and come up with more applications for what they have learned. Application is wide-ranging and can benefit areas like:
✓ Leadership
Guide your teams and enhance job satisfaction and skill retention while eliminating the silent resistance.
✓ Sales
Ethically raise to awareness the facts of the situation that your audience wants and needs to hear from you to move to ‘yes’ more easily.
✓ Marketing and Advertising
Craft messages that reduce uncertainty instead of steering leads to your competitors.
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Provided with the Keynote are:
✓ Handout
With this handout, the most important information will not need to be written down.
✓ Certificate of Attendance
A certificate is available so attendees can demonstrate they attended.
✓ Further free online video training
Usually, the insights, simplicity and potential of using persuasion science leaves people wanting more. At the end of the Keynote, attendees will be invited to join a free online community to ask further questions and access a free online video course by Dr Cialdini.
Don’t fall behind your competitors
Increasing conversion rate is the fastest way to grow a business. As persuasion is all about increasing compliance, you need to learn how to effectively persuade others, as mentioned in:
✓ Harvard Business Review: “The C-Suite Skills That Matter Most”
✓ Forbes: “Top-3 Most In-Demand Power Skills to learn in 2024”
✓ World Economic Forum: “Key Business Skills to Develop”
Connect with us
It is wonderful to see your interest in this subject and your commitment to getting your team to tools to do well. Let’s discuss your aims for training of your team and how a Keynote or anything else may best suit your goals. Connect with us using the contact form below, or click the botton to schedule a strategy call.
ETHICAL PERSUASION TRAINING AND CONSULTING
CONTACT US
Nancy Abuyabor - Customer Service
If you have any questions, then please reach out to us.
Blog Posts
Student Reviews
Ethics play a significant role in my business
I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.
Well delivered, insightful, practical and engaging
I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.
Shifts in my thinking and choice of language
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!
This was the first time ever I had someone sign up after one session
I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.
This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.
Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.
Patrick delivered a most insightful, very well-prepared and thoughtful course
Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀
Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.
There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.
Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.
I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.
Substantially impactful shifts in my thinking
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!
Excellent course
The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.
I transformed my communication
I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.
Applicable to both my personal life and business pursuits
I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.
I can’t thank Patrick enough
Through this course I learned necessary tools and skills to improve my business!
I can’t thank Patrick enough
More influential in my business without dirty tricks
This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.
Invaluable, insightful and surprising
Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
