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persuasion course for individuals and teams

PersuaSion Power COURSE FOR BUSINESS SUCCESS

Official Dr Cialdini mid-sized self-guided course featuring Dr Cialdini & Bas Wouters
2.5 Hours of Ethical Persuasion insights instead of 8 hours in the Ethical Influence Practitioner course
Certificate of Completion awarded

BUY ACCESS NOWEXPLORE 11 MODULES

STOP DOING WITHOUT

Schedule a FREE strategy call with us
to discuss your situation and how we might best assist you

Unlock the ultimate business skill and boost your results in leadership, sales, marketing, communication, procurement, and HR

Dr Cialdini and Bas Wouters holding a Certificate
Be the person in the office with Ethical Influencer Practitioner accreditation from Dr Cialdini

PERSUASION POWER COURSE FOR BUSINESS SUCCESS

Small investment with big roi 

This program is not as comprehensive as the Cialdini Certified Practitioner certification program which comes with an accreditation, live events with Dr Cialdini, and to which, 8 weeks of live training can be attached for optimal skill development and confidence building… but the Persuasion Power Course for Business Success delivers learning that can have a big ROI for only a mid-level investment.
A great way to ease yourself or your team into the science of persuasion.e

Should it leave you wanting more… we’re willing to give individuals a substantial credit of this program’s cost, if you enrol into the Cialdini Certified Practitioner program with coaching within 3 months.

Ease your way into the Science of Persuasion

Now not 1347 AUD
747 AUD

UPGRADE WITHIN 4 MONTHS POSSIBLE

Available now not for 1347 AUD
but 747 AUD

Hear YES More often 

EVERYONE IS SAYING PERSUASION SKILLS NEED DEVELOPING

Forbes, World Economic Forum, LinkedIn

World-leading organisations like the World Economic Forum recommend that business operators develop their team’s social influence or ethical persuasion. Persuasion skills, which are, of course, also important during negotiations and presentations.

Ethical Persuasion skills are the skills that allow us to get agreement where agreement was possible. Regardless if your position is in sales, marketing, advertising, PR, HR or procurement, without knowing the science available to you, you will suffer unnecessary losses when it comes to:

  • Closing sales
  • Booking appointments
  • Enhancing collaboration
  • Building more loyal relationships
  • Securing budgets
  • Gaining approval for plans and projects

Persuasion Power Course for Business Success by Dr Cialdini will provide you with science-based, ethical, efficient and highly effective strategies to secure more of the business successes that you were able to have.

Investment per person

1347 AUD now 747 AUD

Explore the 11 Modules

Dr CIaldini speaks on the power of influence

Persuasion Power course for business success

Immediate and long-term results

This 2.5 hour Dr Cialdini Persuasion Power Course for Business Success enables you to boost results across most business areas, like:

Leadership
Guide your teams and enhance job satisfaction and skill retention while eliminating the silent resistance.

Sales
Ethically raise to awareness the facts of the situation that your audience wants and needs to hear from you.

Marketing and Advertising
Craft messages that reduce uncertainty instead of steering leads to your competitors.

1347 AUD now 747 AUD

Explore the 11 Modules

Dr Cialdini teaches the Principles of Influence in the Ethical Influence Practitioner program

Dr. Cialdini’s materials have been truly invaluable for directing our marketing efforts and focus. Nothing else comes close to his insights.

Glen Larson

President, Genesis Financial Technologies, Inc

Don’t fall behind your competitors

Increasing conversion rate is the fastest way to grow a business. As persuasion is all about increasing compliance, you need to learn how to effectively persuade others, as mentioned in:

Harvard Business Review: “The C-Suite Skills That Matter Most”

Forbes: “Top-3 Most In-Demand Power Skills to learn in 2024”

World Economic Forum: “Key Business Skills to Develop”

 

Forbes, World Economic Forum, Harvard Business Review

Persuasion Power course for business success

Why? Because of ROI!

Inside this self-guided E-learning program you will learn science-based insights and practical application tips for business professionals in sales, marketing, advertising, leadership, communication, HR and procurement:

Keynote by Dr Cialdini

7 Essential Business Insights

7 Quick to implement applications for fast results

Bonus: Cracking the Code of Human Decision-Making

1347 AUD now 747 AUD

Explore the 11 Modules

Dr Cialdini speaking about ethical persuasion and influence

Unlock the Ultimate Business Skill with these 11 modules

Gain Critical Business Insights and Quick-to-Apply Advice for each of the Principles of Persuasion. Every module contains brief, powerful videos designed for immediate use.

Total time is a more-than-manageable ± 2.5 hours.

1. Why Persuasion is the Ultimate Business Skill
  • Welcome to This Course – 2:05 min
  • Keynote: The Systematic Study of Persuasion: Past, Present, and Future – 47:59 min
  • Small BIGs — Small Changes Delivering BIG Results – 2:24 min
2. Crack the Code of Human Decision Making

How to Tap into the Brain to Influence Decisions – 26:32 min
By Cialdini Institute Global CEO Bas Wouters

3. Enhance your Persuasion Power with the Contrast Phenomenon

How to Leverage Contrast to Amplify Each of the Principles of Persuasion – 5:22 min

4. Boost Results with Reciprocity
  • Essential Business Insight
    People say YES to you if they owe you – 2:02 min
  • Quick Win Application
    The best way to say thank you – 2:59 min
5. Boost Results with Liking
  • Essential Business Insight
    People say YES to you and want to do business with you, if they like you – 0:58 min
  • Quick Win Application
    How to boost your online conversions – 2:20 min
6. Boost Results with Unity
  • Essential Business Insight
    People say YES to you if you can arrange for them to see you as sharing goals, values, or identities – 2:58 min
  • Quick Win Application
    How to gain support for your idea – 2:29 min
7. Boost Results with Social proof
  • Essential Business Insight
    People say YES to your request if you show them that many others like them have been or are saying yes to it – 2:01 min
  • Quick Win Application
    How McDonald’s increased sales by 55 percent – 2:39 min
8. Boost results with Authority
  • Essential Business Insight
    People say YES to you if you show them that you’re an authority on the topic, or that established authorities agree with you – 1:45 min
  • Quick Win Application
    Persuasion’s most easily correctable mistake – 2:22 min
9. Boost results with Consistency
  • Essential Business Insight
    People say YES to your request if you show them how it’s consistent with what they’ve already said or done, especially in public – 1:57 min
  • Quick Win Application
    How the Boy Scouts increased donations by 366 percent – 2:48 min
10. Boost Results with Scarcity
  • Essential Business Insight
    People say YES to you if you can show them that what you’re offering is scarce, rare, or dwindling in availability – 0:54 min
  • Quick Win Application
    How Bose increased sales by 45 percent – 3:29 min
11. Your Next Steps
  • What’s Next? – 2:01 min
  • More Learning Opportunities
  • Download Your Certificate

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Dr Cialdini and Bas Wouters holding a Certificate

Persuasion Power Course for Business Success

Earn your certificate

As testament to your dedication to mastering persuasive communication and excelling in this ultimate business skill, you will receive the official Certificate of Completion when you complete this course. 

Gain more Authority
Enhance your professional credibility
Elevate your status across business areas

Available now,
for a limited time, not for AUD 1347
but AUD 747