Webinar: The Principle of Authority is a very interesting principle of persuasion and very powerful. Dangerous too because we can unknowingly fall victim to it, as research is showing clearly, AND it can be used unethically very easily. Many con-artist will be well trained in its effectiveness.
Universities and Schools can play an important role in enabling students to gain ethical persuasion skills that are essential for life after education and are industry recognised through the involvement of Dr Robert Cialdini.
Universities and Schools can play an important role in enabling students to gain ethical persuasion skills that are essential for life after education and are industry recognised through the involvement of Dr Robert Cialdini.
What if your Advertising Agency could demonstrate that your advertising recommendations were backed by rigorous science and certification by the world’s number one authority on persuasion?
What if your Advertising Agency could demonstrate that your advertising recommendations were backed by rigorous science and certification by the world’s number one authority on persuasion?