Persuasion into compliance is attempted at every level of the Aviation Industry. From pilots and their flight deck crew, from cabin manager to the cabin crew, check-in staff as well as cabin crew to passengers, and then the teams that need to work coherently from aircraft maintenance to baggage handlers. Then of course there is sales and marketing, as well as negotiations with the aviation authority, government, suppliers and unions. In this showcase we'll perform an ‘aviation industry flavoured’ pre-flight introduction into how the principles of persuasion and behavioural science can often provide costless improvements to compliance and success.