There are 7 Principles of Influence and this time we will give you a short introduction to all of them. This is meant to explain to you what Ethical Persuasion is all about and perhaps answer the question if you should dive into this much deeper.
Scarcity is one of the seven principles of influence and is highly motivating when it naturally exists in the situation. It MOVES people. In this webinar we give you insight is why it is so influential and some of its applications.
Webinar: The Principle of Authority is a very interesting principle of persuasion and very powerful. Dangerous too because we can unknowingly fall victim to it, as research is showing clearly, AND it can be used unethically very easily. Many con-artist will be well trained in its effectiveness.
So often we have a great product or service to offer people and we have a good relationship with them, but they don't seem to move. They don't take action, they don't commit, enrol, subscribe, sign up or buy. In that case we need to educate them into action ethically with what is genuinely in the situation.
