Introduction
The Cialdini Certified & Licensed Trainer for Australia and Beyond
- Certified and Recommended by Dr Cialdini and the Cialdini Institute
- Experience teaching the Principles of Persuasion since 2000
- Australia (Melbourne) based but travels extensively globally, including Asia & Middle-East
- Background in Aviation, Real Estate, Retail, Wholesale & Health
The practical approach to ethical persuasion provided a fresh view on how we communicate—both with clients and within our teams. We're already thinking about how to apply some of the strategies in our day-to-day. Thanks for making it engaging and relevant!
WELCOME
Keynotes, Courses, Consulting or Fractional CBO
Thank you for investigating who we are.
You may be unfamiliar with the topic of ethical persuasion or behavioural design, but it is the science that underpins the achievement of every goal you have in every department.
Our business partner, Dr Robert Cialdini, is well known amongst top CEOs, and Fortune 500 companies have quietly been profiting from his work for decades. After the creation of the Cialdini Institute, his work has become a lot more accessible through the small group of trainers officially licensed to teach his work.
My name is Patrick van der Burght. I’m a Founding Member of the Cialdini Institute, and I have been teaching persuasion since 2000. And I still love it!
It is painful for me to witness too many professionals and organisations failing to use a relatively simple science that is available to achieve the behaviour we want to see in others.
Be it buying, repurchasing, enrolling, listening, following instructions, buying into the company mission, achieving a good customer experience or getting the bills paid on time. Everything your business does depends on behaviour, and without using the science… you’re bound to underperform your potential.
I can excite your team with a keynote or workshop they’ll love and use. I can train your team for mastery of this skill, and I can also become part of your business as a Fractional Chief Behavioural Officer, and not only teach your teams but guide the implementation of this crucial soft skill throughout the organisation.
What We Offer
Let us help your team identify decision triggers for business success
Persuasion is as old as time itself. It is the one business skill that doesn’t go out of date… it is becoming more crucial with every passing year. How can we help you or your team to struggle less and achieve the success that was always on the table?
Fractional Chief Behavioural Officer
Get the science of persuasion and behaviour design implemented throughout your organisation. The losses of not using the science quietly compound across departments. In this role, Patrick becomes part of your team on a fractional basis. Identifying where you’re losing money, and teaching and implementing the science throughout your organisation in close connection with leadership, of course. Finally, training new employees in the influence culture and preventing drift to old habits.
Your Cialdini Certified Trainer working closely with your departments.
Consultation Services
No time for training or need quick advice? Explain your influence challenge to Patrick to receive advice or assistance to fix it quickly.
Certification Course and Workshops
For individuals and teams, Patrick offers public or private workshops and courses. This includes the Cialdini Certified Practitioner guided online course, our most popular training.
KEYNOTES
A Keynote on Persuasion Science keeps your team on the edge of their seats. Not only is it insightful and powerful, but it’s also ethical and effective, both professionally and privately. This makes teams lean in and want to use what they learn.
Leadership, of course, wants a good ROI. So we use the same science we teach in the delivery of a keynote so that your team members are ethically persuaded to start and keep using what they learn.
This is what teams and leadership love most:
- SCIENCE-BASED
No gut feelings of what ‘should’ work. What you get from us is backed by science. - ETHICAL
Most team members don’t like and resist any training that aims to ‘trick’ people. Because persuasion science is most effective long-term when used ethically, that is what has team members eager to use what we teach and learn more. - EFFICIENT
Once learned, implementing persuasion strategies is typically costless, ensuring a high ROI.
Speaker Highlights
Speaker Highlights at WESTPAC for PROLOAN
Leadership told us that the extended keynote (workshop) had resulted in engagement they hadn’t seen in a long time.
“There is a moment of power after someone says no to you. If you know what to do in that moment, you can turn a no into a yes.”
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
This is what drives us:
Even though success depends on one’s ability to persuade, most people know very little about how to be more influential in an ethical way and they know even less about the science that is available to them. Puzzled by or oblivious to the fact that a request worded one way sees a few people agree to it, yet worded another way, it is a big success.
I am excited to assist individuals in enhancing the persuasive power of their communication with various audiences, including clients, potential clients, employees, superiors, family, and friends.
The approach, based on the teachings of Dr Cialdini, whom I partnered with, is based on rigorous research in behavioural science. His approach ensures ethical practices that are easy to grasp and often require no financial investment to implement.
By embarking on this journey with me, individuals can accelerate their progress towards personal and professional objectives and discover a newfound joy in their endeavours. This process instils a deep sense of confidence in the scientific validity of their persuasive efforts, paving the way for a brighter, more successful future.
This allows them to make the most of their time and resources and outperform competitors, ultimately enabling them to lead fulfilling lives and cherish the things, people, and experiences they hold dear.
Whilst this improves the life of the individual, the multiplication I witness when this is done to company teams is nothing short of awe-inspiring. It rewards the individual with a life skill while also bringing the company owners the true rewards that their investment of time, effort and money deserves.
Contrast and Reciprocity
Would you take a group of juvenile delinquents on a day trip to the Zoo?
People were asked if they would take a group of juvenile delinquents on a day trip to the Zoo. As you can imagine the vast majority of people declined that opportunity. Only 15% agreed.
%
Single Request
%
After Retreat
When this request was superseded with an even larger genuine request (asking if people would be a volunteer at the detention centre for over a year and donating a day a week) this was met with less agreement. However, when people were then asked the same ‘day trip to the zoo’ request, now 50% of everyone they asked said YES.
How many opportunities to increase your success rate from 15% to 50% are you missing out on?
Services
Paths to persuasive success
There are various ways to learn about how the Principles of Persuasion can transform the way you communicate and conduct business.
We offer various services to help guide you and/or your team.
Keynotes
Engage your audience with a highly relevant boost in persuasion skills with a keynote to build relationships, reduce uncertainty or motivate people to action.
Workshops
Go beyond learning to the development of strategies for your business and work with a Cialdini Licensed Trainer in a 2-hour, half- or full-day event.
Cialdini Certified Practitioner Course
LIVE training sessions with Patrick combined with online learning with Dr Cialdin. A mere 20-hour investment over 8 weeks, but the fastest way to develop application skills and confidence.
Influence Business Audit
Let us observe how you deal with your persuasion challenges, and we’ll tell you what we would change if we were you.
Influence Thinking Partner
Have your own Cialdini Certified Professional on retainer for input on your influence challenges throughout the year.
CONTINUITY PROGRAM
Weekly bite-sized online sessions on the science of persuasion, ideally suited to hesitant beginners, company teams and Cialdini Certified Practitioner program graduates to keep their focus and momentum with their application skills.