Patrick van der Burght
Cialdini Certified Coach Badge 2024Cialdini Certified Coach Badge 2023

Professional ETHICAL PERSUASION TRAINING AND Business Consulting

Book a Discovery Call

To reach a goal, defining what your influence challenge is is often the hardest thing.

  • Let a Cialdini Certified Coach & Licensed Trainer help to identify your key challenges.
  • Get some free advice during or on a subsequent call depending on the complexity.
  • Experience incredible value for FREE.

Based on 101 reviews

4.6/5

Patrick is officially ranked 5th among Cialdini Certified Trainers worldwide—a recognition of his exceptional expertise in the Science of Ethical Persuasion.

Find out what behaviour you want to persuade

A free discovery call to uncover your real challenges

Perhaps you think ‘I want more sales’ or ‘I want a new process to be embraced by team members’. While these are goals we want to move towards, they do not help you identify what principles to use and when. Defining what your challenge is is typically the hardest first step.

What might a FREE Persuasion Discovery Call entail?

  • We ask you questions to uncover what it is you need to be more persuasive with to reach your goal.
  • Depending on the complexity, we will give some advice during the call or during a subsequent call about what science-backed strategies you can use regardless if you decide to work with us further.
  • A Discovery Call is a maximum of 30 minutes.

Whether you are an individual seeking to improve your skills or a corporation seeking to bypass or stay ahead of your competitors, we’re here to help.


The practical approach to ethical persuasion provided a fresh view on how we communicate—both with clients and within our teams. We're already thinking about how to apply some of the strategies in our day-to-day. Thanks for making it engaging and relevant!

Craig Shaw

Director of Home Loan Partnerships, WESTPAC

Dr Cialdini’s ETHICAL PERSUASION

Stop missing the benefits that Ethical PERSUASION Practices can bring

Persuasion science is easy to understand, fascinating and fun

Have more fun competing

Congratulations on your interest in doing what you do without losing as much time and resources.

While I am not Dr. Cialdini himself, I am a Cialdini Certified Trainer with the experience and expertise to help you achieve greater success. I’d be delighted to help you or your organisation harness the fascinating power of Dr Cialdini’s ‘Influence’.

Perhaps you have read the book Influence by Dr Cialdini already, which is a great start. However, you’re unlikely to have acquired the confidence for consistent application or grasped the finer details, the latest developments in behavioural science or the ability to use the ‘activators’ and ‘amplifiers’ of the principles to your full advantage.

Let’s do a Discovery Call and find out how the science of persuasion can help you and your team.

PATRICK VAN DER BURGHT