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INFLUENCE INSIGHTS
Find here free insights in the art and science of ethical persuasion.
Are GIFTS OR REWARDS BETTER TO PERSUADE WITH?
When trying to persuade people to do a particular behaviour or action, the principles of influence can provide ethical and genuine motivators. The giving of something, can be a motivator to persuade into a behaviour or action but how it is given matters a lot. Is it better to give a gift before the behaviour is done, or is it better to promise a reward once the behaviour or action has been done?
HOW TO GET HIGH SCHOOL STUDENTS TO EAT MORE FRUIT
When it comes to motivating high school students, that they should eat more fruit, the same principles of influence apply. Dutch high school students were persuaded to eat more fruit despite their claims they would NOT be persuaded.
HOW TO ENCOURAGE COOPERATION BETWEEN RIVALS THAT WORK TOGETHER
When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...
THE MILGRAM EXPERIMENT 1962
The Milgram Experiment demonstrated that 66% of people in the study kept going in administering electric shocks to a stranger, to a deadly level and dispite verbal protests as long as the 'researcher' kept telling them to. The Milgram Experiment is now a famous...
More productivity from employees at no cost
Increasing productivity in employees can be motivated but many motivation or rewards strategies have long-term problems. Here are SIX great suggestions from the Principles of Influence and behavioural science, that are costless to implement.
Pilots following the crowd to a crash
It was found that sometimes, in bad weather, pilots relied too much on external clues and the actions of other pilots right in front of them, when coming in to land. Whilst weather reports and aircraft instrumentation should be interpreted to abort the landing...