A YEAR OF WEEKLY PERSUASION LESSONS
ETHICAL Persuasion CONTINUITY PROGRAM✓ A year of LIVE weekly bite-sized training related to sales, leadership, self-defence and general communication
✓ Starting your learning journey or refining your expertise
✓ Benefit from strategies endorsed by Google, Microsoft, Apple, Allianz, Bose and others
✓ MONEY-BACK GUARANTEE*
Unlock the Power of Ethical Persuasion:
12 MONTHS CONTINUITY PROGRAM
Are you ready to take your understanding and application of ethical persuasion to the next level?
Whether you’re starting your journey or fine-tuning your expertise, our year-long Continuity Program is designed to meet you where you are and help you grow.
I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks Patrick
I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks Patrick
Persuasion continuity program
A: For Learners Without Formal Certification
If you’ve attended free webinars, shorter courses, or are simply curious about the principles of ethical persuasion, this service offers an invaluable pathway to growth. You’ll learn actionable insights through regular educational materials at a manageable pace. Gain clarity, confidence, and practical understanding, ensuring you can effectively apply these powerful techniques in your daily interactions.
- Bite-Sized Learning: Receive digestible content that builds your knowledge step by step.
- Wide-Application Topics: Insights across all facets of ethical persuasion science, ranging from sales to leadership and communication in general.
- Immediate application: Introduce one aspect of ethical persuasion strategies to your daily activities week after week.
Join Today and start this week, and experience the confidence that comes with continuous learning and support from a Cialdini Licensed Trainer.
247 AUD for 12 months
What are the dates
Our confident money-back guarantee provides you with a full refund, no questions asked.
*For individual access purchased, if at any time within 60 days (about eight sessions) you don’t feel you would earn your investment back with what is shared in every single session, then you can request a refund, and we’ll refund you in full.
SECURE WHAT YOU HAVE LEARNED
B: MOMENTUM For Certified Practitioners
You’ve already completed your formal training as a Cialdini Certified Practitioner, but those skills or application confidence could fade without regular engagement (Break the Forgetting Curve!).
This year-long connection to learning ensures you don’t forget, providing ongoing opportunities to refine your expertise, validate your interpretations, and confidently implement the principles you’ve learned.
✓ Expert Support
Bounce ideas off a certified trainer and receive feedback to enhance your application of persuasion techniques.
✓ Stay Sharp
Regular touchpoints ensure your skills remain sharp and automatic.
✓ Collaborative Growth
Join a community of like-minded practitioners to share experiences and insights.
Investment per person in this lifetime in-demand skill:
247 AUD for 12 months
Tell me why I should join this program
Don’t lose what you’ve learned
Beat the forgetting curve
It used to be 30 days, but research now shows that people lose 90% of new information in a week if there is no follow-up. This is why our flagship training, the Cialdini Certified Practitioner course with live training, typically runs over 8 weeks to ensure you walk away with all we teach you.
But what happens when you’re on your own? A lack of focus on the subject and having no peers to soundboard your ideas onto may cause you to lose some of the knowledge and skills you worked so hard to obtain.
That is why the Continuity Program is not only a valuable program for those new to persuasion but also key to those well-trained. Repetition is the master of all skill.
Our Sessions are Ongoing – Join us now
Dates and Times
Early Session – 20-30min duration
Wednesday Mornings, 11AM Melbourne time, which is:
- from approx October to April: on Tuesday 4pm in Los Angeles, 7pm in New York, Wednesday 1am in Central Europe, 8am in Perth/Singapore/Kuala Lumpur, 10am Brisbane, 1pm New Zealand
- from approx April to October: on Tuesday 6pm in Los Angeles, 9pm in New York, Wednesday 3am in Central Europe, 9am in Perth/Singapore/Kuala Lumpur, 11am Brisbane, 1pm New Zealand
Later Session – 20-30min duration
Wednesday Evening, 6PM Melbourne time, which is:
- from approx October to April: on Tuesday 11pm in Los Angeles, Wednesday 2am in New York, 8am in Central Europe, 3pm in Perth/Singapore/Kuala Lumpur, 5pm Brisbane, 8pm New Zealand
- from approx April to October: on Wednesday 1am in Los Angeles, 4am in New York, 10am in Central Europe, 4pm in Perth/Singapore/Kuala Lumpur, 6pm Brisbane, 8pm New Zealand
Please check these times yourself if you’re outside Australia. Daylight savings time changes vary per country.
Access is 12 months and we’ll continue
you can join us for another year if you’ve found value.
This was a truly eye-opening learning experience. Soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process. I couldn’t recommend it enough to any business owner.
This was a truly eye-opening learning experience. Soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process. I couldn’t recommend it enough to any business owner.
USING DR CIALDINI'S PRINCIPLES
Trusted By Leading Enterprises Around The World
Read many testimonials
Hear YES More often
Why JOIN the continuity program journey?
This 12 months program is more than a learning tool; it’s an investment in yourself and your ability to convince others ethically and lead. With between 45 to 48 sessions, this represents easily 20 hours of training worth thousands. For just AUD 247 per year, you’ll unlock:
- Ongoing education regardless of your experience level.
- Direct access to a certified trainer for guidance and feedback.
- Increase awareness of persuasion opportunities around you.
Who is this program for?
Ethical Persuasion science is about people, not the industry you are in or your role. Sales, advertising, HR, PR, customer service, getting the bills paid on time, motivating people to behave a certain way, comply with your request, enhanced teamwork, leadership or even applying for your first job… it all depends on your ability to convince others to comply with your requests. This program, therefore, benefits everyone with a life skill that is in high demand.
Don’t let your skills plateau or your curiosity go unanswered. This is your opportunity to stay connected, stay inspired, and stay at the top of your game.
Join today and experience the confidence and growing mastery that comes with continuous learning of ethical persuasion.
247 AUD for 12 months
Tell me more about the 8-week certification program
ETHICAL PERSUASION TRAINING AND CONSULTING
CONTACT US
Nancy Abuyabor - Customer Service
If you have any questions, then please reach out to us.
Blog Posts
Student Reviews
Invaluable, insightful and surprising
Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
Some of the subtle nuances make all the difference
I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks PatrickShow more
Ethics play a significant role in my business
I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.Show more
Well delivered, insightful, practical and engaging
I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.Show more
Shifts in my thinking and choice of language
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!Show more
This was the first time ever I had someone sign up after one session
I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.Show more
This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.
Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.
Patrick delivered a most insightful, very well-prepared and thoughtful course
Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀
Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.Show more
There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.
Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.
I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.
Substantially impactful shifts in my thinking
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!Show more
Excellent course
The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.
I transformed my communication
I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.
Applicable to both my personal life and business pursuits
I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.
I can’t thank Patrick enough
Through this course I learned necessary tools and skills to improve my business!
I can’t thank Patrick enough
More influential in my business without dirty tricks
This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.
Invaluable, insightful and surprising
Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.
Some of the subtle nuances make all the difference
I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks PatrickShow more