Description
Persuasion Education and LIVE Q&A sessions in our CONTINUITY PROGRAM

Online learning is a convenient way to sharpen ethical persuasion and communication skills.
Whether you are starting your journey or fine-tuning your expertise, our year-long Persuasion Continuity Program is designed to meet you where you are and help you grow.
For Learners Without Formal Training
Suppose you’ve read Dr Cialdini’s book ‘INFLUENCE’ or Patrick’s book ‘How to Hear YES More Often’, or attended free webinars, shorter courses, or are simply curious about the principles of ethical persuasion. In that case, this service offers an invaluable pathway to growth. You’ll learn actionable insights through weekly teaching videos that are released to you in our E-Learning portal, and you have access to a LIVE online Q&A call with a Cialdini Certified Trainer to answer implementation questions. You’ll gain clarity, practical understanding, and confidence through the Q&A calls, ensuring you can effectively apply these powerful techniques in your daily interactions.
- Bite-sized learning – Fits in your day easily, and access to released sessions remains for the duration of your program access.
- Wide application focus – like sales, leadership, self-defence and communication in general
- Immediate application – A new technique or deeper understanding every week

The Forgetting Curve – Research shows people lose 90% of new information within a week if there is no follow up.
Momentum For Certified Practitioners
You’ve already completed your formal training as a Cialdini Certified Practitioner/Ethical Influence Practitioner, but those skills or application confidence could fade without regular engagement (Break the Forgetting Curve!). For you, this year-long connection to learning ensures you don’t forget, providing ongoing opportunities to refine your expertise, validate your interpretations, and confidently implement the principles you’ve learned.
- Expert Support – Bounce ideas off a certified trainer and receive feedback to enhance your application of persuasion techniques.
- Stay Sharp – Regular touchpoints ensure your skills remain sharp and grow your intuition.
- Collaborative Growth – Join a community of like-minded practitioners to share experiences and insights.

Many of the services of ‘Ethical Persuasion Training & Consulting’ come with a 100% money-back guarantee. See individual services for details.
Industry Specific Influence Insights – Choose your Niche
When you purchase your Persuasion Continuity Program access, you’ll pick a preferred industry of speciality. All attendees receive the same main lesson in the learning portal, but for most sessions, it is accompanied by a second industry-specific training video to give you more application ideas for your situation. Chose from:
- Finance Industries: suits lenders, bank managers and leadership, financial planners, and similar
- Insurance Industry: suits insurance brokers, insurance sales teams, and others in this industry
- Health Products: suits pharmaceutical companies, medical equipment manufacturers and suppliers, complementary health products, and others.
- Health Services: suits doctors, dentists, therapists, psychologists, complementary health practitioners and in-home health assessment services.
- Real Estate: suits real estate offices, agents, buyer agents, vendor advocates, and property managers.
- Young Adults: suits those from ages 15 and up who wish to learn this important soft skill before entering the work force.
- Networkers: suits business owners and staff who are involved in active networking through BNI or similar organisations.
- Professional or ‘General’: A broader view of additional insights for business professionals who don’t identify with any of the other categories.
With industry-specific interpretations of the shared strategies, you’ll find it even easier to implement what you’ve learned.
100% Money-Back Guarantee
For individual access purchased, if at any point before 30 days (about 5 in-depth teaching sessions) you don’t feel you would earn back your investment from what is shared in every single session, you can request a refund, and we’ll refund you in full.
What is included in the Continuity Program educational sessions
We will cover a wide range of topics. As persuasion science applies to all interactions with people, it spans all settings and professionals across a wide range of functions. Sessions are often applicable to different communication settings like sales, leadership, team management, but also self-defence against unethical use is taught and use of persuasion science in an online environment.
- 12 months access
- Immediate access to lessons in the basics and the first in-depth lesson on Reciprocity.
- A new lesson released to you every 7 days for 12 months, covering many of the stratiegies to use the seven principles ethically, as well as contrast, and specific situations like speaking and selling.
- Each lesson is a stand-alone topic and can be implemented immediately.
- Access to approximately 42-45 weekly online group Q&A calls with a Cialdini Certified Trainer (not in December and first week of January).
- Q&A calls timing may vary throughout the year, and we may offer two sessions a week depending on numbers.
For an access price that is less than a single hour private consultation with a Cialdini Certified Trainer, you now have a year of lessons and hand holding. Incredible value and each lesson should earn your investment back.
Dates and Times of LIVE Q&A Calls
Dates and times may change but are currently set at:
Wednesday Evening, 6 PM Melbourne time, which is:
- from approx October to April on Tuesday 11pm in Los Angeles, Wednesday 2am in New York, 8am in Central Europe, 3pm in Perth/Singapore/Kuala Lumpur, 5pm Brisbane, 8pm New Zealand
- from approx April to October on Wednesday 1am in Los Angeles, 4am in New York, 10am in Central Europe, 4pm in Perth/Singapore/Kuala Lumpur, 6pm Brisbane, 8pm New Zealand
Please check these times yourself if you’re outside Australia. Daylight saving time changes vary per country.
We will organise access for you within 1-2 business days.





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