Cialdini Certified Practitioner Course
The fastest way to learn persuasion properly
- Dr Cialdini’s only official online training
- Self-guided learning with Dr Cialdini + Trainer Guidance
- EIGHT LIVE online training sessions plus THREE practice sessions with a Cialdini Certified Trainer
- Money-back guarantee
- Average rating is 4.7
The Science of Human Decision-Making
BECOME THE PERSON IN YOUR OFFICE WITH THE CIALDINI ACCREDITATION
People who teach themselves through books and audio programs understand the beauty of the Principles of persuasion but rarely understand them all well enough and fail to implement them correctly and consistently.
The Cialdini Certified Practitioner course with training is your way to learn and move to mastery of this skill. Besides convenient online learning with Dr Cialdini, you will be guided and supported in your development of application skills and confidence through eight group video calls with your Cialdini Certified Trainer.
The inclusions are extensive. The support is real and the accreditation will enhance your value and authoritative standing in the workplace.
Cialdini Certified Practitioner Course with LIVE Training
AUD 3497
including 8 live training sessions and 3 practice sessions
Starting June 8th!
Private group training available
Small Change, Big Effect
Thousands of professionals around the globe have engaged in Dr. Cialdini’s TRAINING
So much KNOWLEDGE and SUPPORT
Cialdini Certified Practitioner COURSE INCLUSIONS
Dr Cialdini and the Cialdini Institute put together a great course. Here is a summary of what is included.
Online E-Learning Course with Dr Cialdini
Shortly after your enrolment, we create access to the E-Learning portal with the Cialdini Institute. Here, you have 12 months of access to approximately 8 to 10 hours of video training by Dr Cialdini, teaching you the finer details of persuasion.
EIGHT live online classes with your Cialdini Certified Trainer
This program is available without live training sessions, but if you purchase the program with the training sessions included (typically over 8 weeks), you will experience more in-depth learning, significant development of application skills and a high level of confidence. In addition, you will be working on an influence challenge you face at work or privately, and your trainer will check your ideas. This boosts your retention rate and ensures you develop skills you will use confidently.
Dr Cialdini recommends including the live training sessions, guaranteeing that you gain abilities for life and feel confident in applying them.
Our Cialdini Certified Practitioner course with live training is just AUD 3497 and now, exclusive to us, INCLUDES $1200 worth of additional training through 90-days access to the Applied Persuasion Roundtable sessions.
*Money-back Guarantee - CCP course with live training
The Ultimate Business Skill comes with the Ultimate Guarantee
You can only Profit – Despite the raving testimonials of our past clients and the strong recommendation of world-leading organisations like the World Economic Forum (Priority 3 for 2025) who urge you to develop this skill… you may not be 100% sure that Dr Cialdini’s persuasion science or Patrick van der Burght is the right match for you or your team. This is why we offer you a 100% money-back guarantee, so you have nothing to lose and plenty to gain for registering now.
In short: Participate for 4 weeks, access about half of the training materials (up to Module 6 Unity) and do at least 3 of the first 4 live sessions but not the 5th or beyond… if not delighted in any way, ask for a refund in that week after the 4th session and we’ll refund your money.
In relation to the Cialdini Certified Practitioner course with LIVE training by Patrick van der Burght, if:
- You don’t feel this is the most potent communication skill you’ve ever come across
- You feel this is manipulative, unethical or doesn’t fit into how you communicate
- You don’t feel your investment was a wise one, or your team doesn’t love this
- You don’t feel Patrick van der Burght is capable of delivering this in a productive and engaging way or
- You want your investment back for any other reason…
We will process a full refund for you, provided you or any team members you request a refund for have:
- Invested time and given this a fair go by doing the communicated homework (approx. 4 hours to this point) and completing at least inclusive of Module 5 (Liking) in the E-Learning portal.
- Attended at least 3 of the 4 first LIVE group training sessions.
- Did not access any training modules beyond Module 6 (Unity) in the E-Learning portal with Dr Cialdini and did not attend the 5th or later live training sessions.
This means you can access and learn as much as you can from access to the online E-learning portal Modules 1 to 6, which includes:
- Taking the Pre-Assessment Test to guide your level of understanding AND practical application skills
- The Principles of Persuasion
- The Principles of Persuasion: Common Mistakes
- Dr Neidert’s Core Motive Model (which principles to use for which situation)
- Ethics in Persuasion
- Research findings on Unethical Behaviour
- The Influence Process: The potent brainstorming technique developed by the Cialdini Institute
- The Contrast Phenomenon
- The Principle of Reciprocity
- The Principle of Reciprocity: Activators and Amplifiers
- The Principle of Reciprocity: Gifts
- The Principle of Reciprocity: Amplify a Gift
- The Principle of Reciprocity: Concessions
- The Principle of Liking
- The Principle of Liking: Similarities
- The Principle of Liking: Praise
- The Principle of Liking: Cooperation
- The Principle of Unity
- The Principle of Unity: How to activate
- The Principle of Unity: Kinship
- The Principle of Unity: Localism
- The Principle of Unity: Synchronicity
- The Principle of Unity: How to amplify Unity
AND you have the first 4 LIVE training sessions with Patrick van der Burght.
We are confident you will be very impressed by what you’re learning and that your team will love this and gravitate to it, but if not, you can request a refund in the week after the 4th live training session, and you will receive a full refund, and access to the E-Learning portal will be terminated. In the case of a team enrolment, the same conditions apply to the behaviour of each team member. Where one or more members did advance in their access beyond Module 6 (Unity) or did not attend at least 3 of the 4 Live training sessions, their portion of the total team investment will be excluded, and the portion of those that did meet the conditions will be refunded.
Did something prevent you from attending?
Life still happens around us. If individuals registered for our publicly available Cialdini Certified Practitioner program with live training find themselves incapable of attending the live sessions, we will gladly move that person to a future series of live training sessions, but we can only allocate a spare spot to you. This means you will be notified in the last days before another program starts if you can occupy one of the remaining seats that haven’t been purchased by others, and we would expect you to join in from the start.
*Money-back Guarantee - CCP course without live training
The Ultimate Business Skill comes with the Ultimate Guarantee
You can only Profit – Despite the raving testimonials of our past clients and the strong recommendation of world-leading organisations like the World Economic Forum (Priority 3 for 2025) who urge you to develop this skill… you may not be 100% sure that Dr Cialdini’s persuasion science is the right match for you or your team. This is why we offer you a 100% money-back guarantee, so you have nothing to lose and plenty to gain for registering now.
In short: In 30 days from your purchase, access up to about half of the training materials (up to Module 6 Unity) and if not delighted in any way, ask for a refund and we’ll refund your money.
In relation to the Cialdini Certified Practitioner course without LIVE training, if:
- You don’t feel this is the most potent communication skill you’ve ever come across
- You feel this is manipulative, unethical or doesn’t fit into how you communicate
- You don’t feel your investment was a wise one, or your team doesn’t love this or
- You want your investment back for any other reason…
We will process a full refund for you, provided you or any team members you request a refund for have:
- Not accessed any training modules beyond Module 6 (Unity) in the E-Learning portal with Dr Cialdini.
This means you can access and learn as much as you can from access to the online E-learning portal Modules 1 to 6, which includes:
- Taking the Pre-Assessment Test to guide your level of understanding AND practical application skills
- The Principles of Persuasion
- The Principles of Persuasion: Common Mistakes
- Dr Neidert’s Core Motive Model (which principles to use for which situation)
- Ethics in Persuasion
- Research findings on Unethical Behaviour
- The Influence Process: The potent brainstorming technique developed by the Cialdini Institute
- The Contrast Phenomenon
- The Principle of Reciprocity
- The Principle of Reciprocity: Activators and Amplifiers
- The Principle of Reciprocity: Gifts
- The Principle of Reciprocity: Amplify a Gift
- The Principle of Reciprocity: Concessions
- The Principle of Liking
- The Principle of Liking: Similarities
- The Principle of Liking: Praise
- The Principle of Liking: Cooperation
- The Principle of Unity
- The Principle of Unity: How to activate
- The Principle of Unity: Kinship
- The Principle of Unity: Localism
- The Principle of Unity: Synchronicity
- The Principle of Unity: How to amplify Unity
We are confident you will be very impressed by what you’re learning and that your team will love this and gravitate to it, but if not, you can request a refund within 30 days of your purchase, and you will receive a full refund, and access to the E-Learning portal will be terminated. In the case of a team enrolment, the same conditions apply to each team member. Where one or more members did advance in their access beyond Module 6 (Unity), their portion of the total team investment will be excluded, and the portion of those that did meet the conditions will be refunded.
Student Reviews of the Cialdini Certified Practitioner Course
with training by Patrick van der Burght
OUR $1200 INCLUSION TO HELP YOU TO MASTERY
90-days of applied persuasion roundtable ACCESS
The hardest part of persuasion science isn’t just learning the principles—it’s consistently and confidently identifying and applying them in real-world situations. That’s why Patrick van der Burght goes beyond the normally included theory and 8 weeks of application skill development by including 90 days of exclusive access to the Applied Persuasion Roundtable for graduates of his Cialdini Certified Practitioner course with live training in a public program.
These interactive video call meetings held once or twice a month provide ongoing guidance, allowing you to:
- Share your real-world persuasion challenges and get expert insights
- Receive feedback on your ethical persuasion strategies
- Discuss and analyse persuasion attempts of other businesses you’ve observed
This hands-on support helps you refine your skills, build confidence, and create real impact—something only included by us.
CIALDINI CERTIFIED PRACTITIONER PROGRAM
CONTENT YOU WILL FIND INSIDE YOUR ONLINE learning portal
This program was developed with decades of quality research and its practical application. It is a comfortable learning experience that can be completed in approximately 8-10 hours.
- 100+ instructional videos by Dr Cialdini to teach you the nuanced insights of all the principles of persuasion AND the activators and amplifiers.
- Immerse yourself in intriguing business examples that not only inspire but also demonstrate the practical application of these principles in real-world scenarios.
- The challenge to work on your influence challenge as you work through the course.
- You have one year excess to the portal to complete the course.
Our Cialdini Certified Practitioner course with live training is just AUD 3497 and now, exclusive to us, INCLUDES $1200 worth of additional training through 90-days access to the Applied Persuasion Roundtable sessions.
Best Business Book of all Time
Cialdini Certified Practitioner Course Outline
Introduction
In this section you gain import insights into why persuasion is considered such a top critical skill. This section lays the groundwork for for what you will learn in the rest of the program on your way to becoming a true influence expert.
Process and Ethics
When you are familiar with the seven Principles of Influence, this will help improve your outcomes. However, it requires a proper understanding of the science-based processes on when to use them when you have a specifi goal. In this second module you’ll dive into this and learn why the ethical approach is not just socially responsible but also the most effective.
Contrast
As gift besides the teachings of the 7 principles of influence, we will explain the phenomenon of contrast. An important additional tool that can be used as an amplifier with all the principles of influence.
Reciprocity
The science and research about the principle of reciprocity and how to use it, is covered in this module. Important here is the special power that is given to you by understanding the activators and amplifiers that increase the power of the reciprocity engine and the other principles. This module will give you a clear competitive advantage over those who have not enrolled in the Ethical Influence Practitioner course.
Liking
A much enjoyed module is this module on Liking. Learn how to use this principle in easy to grasp ways and much more subtle applications. As you have been doing with the other principles, you will also apply your new understanding of this principle to your personal influence challenge.
Unity
The Principle of Unity was identified by Dr Cialdini relatively recently and added it to the latest expanded edition of ‘Influence’ in 2021. Understanding this new principle will make you part of a small elite group of influence practitioners that know how to beneft of the feeling of ‘we-ness’
Social proof
Online sellers often say that the social proof is their most productive way to influence people. You will learn to use this principle both online and offline. Together with the use of activators and amplifiers you will get the most out of this principle, whilst avoiding the common mistakes made with this principle.
Authority
You’ll learn the science behind the Authority principle and how to apply it efficiently, effectively, and ethically in this module. The official Cialdini certificate will also add to your authority. This module will explain why you want to disply the certificate in your office and in the background of your online meetings.
Consistency
There is a need in people to be consistent. That we stay consistent with the opinions and behaviour we have previously demonstrated or made public. In this module you will learn what increases and ignites this principle so you can use it at every opportunity when persuading others.
Scarcity
Have you heard of the term FOMO? The fear of missing out. You will understand how it is possible that an item that normally sells for $4.95, can under certain circumstances sell for $250. By this stage of the course you won’t be too surprised of this, as you start to learn how the principles of influence can produce some incredible outcomes.
Final Exam
This online exam might take you 30 to 45min to complete. Rather that asking about the theory of influence, you’ll be tested on your understanding of practical application of the principles. By this stage you will be quite capable to pass this. You need a score of at least 70% to pass.
Book a Discovery Call
Persuasion Clarity, Free Advice & Options
Those trained in the Science of Persuasion know:
The hardest part of Influence and Persuasion is knowing what exactly it is you’re trying to persuade.
Let us help you get some clarity around what it is you’d need to influence to deal with your challenge, and we’ll give you some free advice as a thank-you for connecting with us.
Let’s take up to 30 minutes to discover where and how you can improve.
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
ETHICAL INFLUENCE PRACTITIONER
Earn the Official Certificate
Once you complete the online self-guided course and pass the final test, you will be issued your certificate, signed by Dr Cialdini, which is proof of your understanding and commitment to the principles of influence.
- Boost your authority in places of work
- Industry recognised
- LIFETIME Accreditation – Signed by Dr Cialdini
Cialdini Certified Practitioner
Who is this course ideal for?
Persuasion is a skill that plays an important role in all our lives and this course will teach you how to use the persuasive abilities that were yours all along. No matter if you want to be more convincing in sales, advertising, leading or getting better results online. A wide range of professions will therefore benefit from this training.
- C-Level Executives
- Entrepreneurs
- Managers
- HR Professionals
- Communication Specialists
- Business Consultant
- Marketing Professionals
- Online Professionals
- Negotiation Experts
- Sales Professionals
- Financial Experts
- Coaches
- Business Consultant
Influence Workshop
Upcoming Workshops
Workshops are held mostly online but sometimes in a venue for an in-person experience.
Cialdini Certified Practitioner course with Training Sessions – June 2026
Cialdini Certified Practitioner course with Training Sessions – June 2026
Make Dr Robert Cialdini's ethical persuasion teachings your own and develop your application skills and implementation confidence in the official Dr Cialdini Flagship program. The Cialdini Certified Practitioner course with live training includes 8 weekly group video ca...
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
ONLINE - Hear YES More Often - Incredible and valuable insights into the science of persuasion combined with enough processing time and brainstorming to formulate strategies and bounce those ideas off a Cialdini Licensed Trainer during the event.
Cialdini Certified Practitioner course with Training Sessions – August 2026
Cialdini Certified Practitioner course with Training Sessions – August 2026
Make Dr Robert Cialdini's ethical persuasion teachings your own and develop your application skills and implementation confidence in the official Dr Cialdini Flagship program. The Cialdini Certified Practitioner course with live training includes 8 weekly group video ca...
Cialdini Certified Practitioner course with Training Sessions – October 2026
Cialdini Certified Practitioner course with Training Sessions – October 2026
Make Dr Robert Cialdini's ethical persuasion teachings your own and develop your application skills and implementation confidence in the official Dr Cialdini Flagship program. The Cialdini Certified Practitioner course with live training includes 8 weekly group video ca...