Sale!
Cialdini Certified Practitioner course and LIVE training session, taught by Ethical Persuasion in Australia

Cialdini Certified Practitioner Course + Training Sessions + Practice Sessions

$3,497.00 – $3,297.00

Price is in Australian Dollars (AUD) – 100% MONEY BACK GUARANTEE*
Early Bird ‘Sale’ Discount (if indicated) only available to first TWO seats.

This program includes:

  • 12 months access to the Cialdini Certified Practitioner course self-guided online training portal with Dr Cialdini, starting typically within 1 or 2 days after your purchase.
  • EIGHT live online training sessions with Cialdini Certified Trainer Patrick van der Burght. You select the starting date of your 8 weekly coaching sessions below which will reveal more information about these sessions.
  • THREE extra (and possible more) ‘Applied Persuasion Roundtable’ sessions after your initial certification where we discuss your actual use of persuasion in your communication.

A Lifetime Accreditation and Certificate signed by Dr Cialdini is also provided when you pass your test.
You’ll may also have access to some exclusive online events with the Ciadini Institute.

SKU: CI-EIP+COACHING Category: Tags: , , ,
Cialdini Ethical Influence Practitioner course certificate

The Cialdini Certified Practitioner course provides you a certificate after passing the exam. Proof of your new skills and authority.

Cialdini Certified Practitioner Course with 8 LIVE Training and 3 Practice Sessions

Congratulations. You are about to access the Cialdini Certified Practitioner course. The only course accredited by Dr Robert Cialdini, combined with 8 live training sessions with your Cialdini Certified Trainer. Exclusively available with us you will also receive 90 days access to our 'applied persuasion roundtable' sessions after your certification, where we will hand hold you through your own application of the newly learned skills.

Part 1: Online Video Training with Dr Cialdini

Typically, within 1 or 2 days after your payment, you will gain access to the Cialdini Certified Practitioner course e-learning portal with in-depth training in the Principles of Influence taught to you by Dr Cialdini himself via many short videos. This means you can start learning almost immediately, if desired, even before the live training sessions with your trainer begin. Alternatively, you can wait with the E-learning and do it section by section in preparation for the group training sessions. All up, the information in the e-learning portal might take 8-10 hours to complete, so in preparation for each training session, you may just need 1 to 1.5 hour.

You will do a test at the end of your journey through the online Cialdini Certified Practitioner course segment. Upon successful completion of the test, you will be issued your certificate signed by Dr Cialdini and will have earned your lifetime accreditation as an 'Cialdini Certified Practitioner'. Your access to the e-learning portal lasts 12 months and 2 exam attempts are included.

"Today I completed the Principles of Persuasion course
delivered by Patrick van der Burght, and I couldn't be more happier for myself, my business and my clients 😀

Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone. There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.

Many thanks, Patrick;
you're a true gentleman and a master facilitator of the course."

Kosta Latrou, Brand and Marketing Strategist

Part 2: LIVE Online Training Sessions with your Cialdini Certified Coach & Licensed Trainer

In the online group sessions that come as part of this purchase, we will solidify your understanding of the amplifiers and activators of the principles of persuasion you learned in the E-Learning portal. There is also time for discussion on how you think the principles covered that week could be applied to specific practical situations. Research shows that in a week, people will forget 90% of new information if it is not used, so this weekly interaction differentiates this training from 'just' obtaining new information. The live training sessions, therefore, help you retain new knowledge and focus on your application skills. Ensuring you understand and feel confident in applying your new skills.

When you select your starting date before your purchase, please ensure that the starting times (based on Melbourne, Australia) suit you in your time zone.
A temporary replay will be made available in case you miss a session.

Part 3: Exclusive: 90 Days access to our 'Applied Persuasion Roundtable'

No other Cialdini Licensed Trainer in the world offers this to students because Patrick came up with this results focussed idea - Once the 8 weeks of live training have finished you have absorbed a lot of new information and had a lot of practice. The key to forming the 'habit of application' will depend on using your newly acquired skills. Only available with Patrick van der Burght, you now also gain access to 90 days of access to our 'Applied Persuasion Roundtable' sessions. This means that at least you will have access to 3 session planned at a similar starting time as your live training sessions where we investigate you recent application of persuasion skills. Let's have a look at email texts, the power point slides or social media posts you have created and together lets analyse your application. This will build confidence and learning.

Depending on how many sessions we have planned during your 90 days (you're welcome to join all of them) this represents AUD 900 to AUD 1800 worth of value and helps boost your results so much more.

"I have finished the Ethical Persuasion Practitioner program this week.
The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible, and Patrick was really helpful, making it relevant to my business coaching practice."

Kirsty Mitchell, Business Coach

Did something prevent you from attending the course?

Life still happens around us. If individuals you registered for our publicly available Cialdini Certified Practitioner course with live training, find themselves incapable of attending the live sessions, we will gladly move that person to a future series of live training sessions, but we can only allocate a spare spot to you. Meaning you will be notified in the last days before another program starts if you can occupy one of the remaining seats that haven't been purchased by others and we would expect you to join in from the start.

Pricing for Australian residents and companies includes GST.

To find out more about the Cialdini Certified Practitioner course, go here.
To visit the shop and see possible other dates, go here in the shop.
To investigate all our learning and service options, go here instead.

The dates and times for the upcoming series of coaching sessions are (please make sure they suit you):

June to July 2026

AUSTRALIAN Eastern Standard Time: Starting 4:00 PM Monday, the 8th June 2026, ending on Monday, the 27th of July 2026.
For students in various countries, the first session is as follows.

Vancouver: Sunday, 7th of June 2026, 11:00 PM (!)
New York: Monday, 8th of June 2026, 2:00 AM (!)
Amsterdam: Monday, 8th of June 2026, 8:00 AM
Kenya: Monday, 8th of June 2026, 9:00 AM
Mumbai: Monday, 8th of June 2026, 11:30 AM
Perth/Singapore: Monday, 8th of June 2026, 2:00 PM
Melbourne/Sydney: Monday, 8th of June 2026, 4:00 PM
New Zealand: Monday, 8th of June 2026, 6:00 PM

The Applied Persuasion Roundtable sessions have been scheduled for the 31st of August, the 28th of September and the 26th of October, at 4:00 PM Melbourne time.

August to September 2026

AUSTRALIAN Eastern Standard Time: Starting its 8 weekly sessions at 9:00 AM Friday, the 7th of August 2026, ending on Friday, the 25th of September 2026.
For students in various countries, the first session is as follows.

Vancouver: Thursday, 6th of August 2026, 4:00 PM
New York: Thursday, 6th of August 2026, 7:00 PM
Amsterdam : Friday, 7th of August 2026, 1:00 AM (!)
Kenya: Friday, 7th of August 2026, 2:00 AM (!)
Mumbai : Friday, 7th of August 2026, 4:30 AM (!)
Perth/Singapore: Friday, 7th of August 2026, 7:00 AM
Melbourne/Sydney: Friday, 7th of August 2026, 9:00 AM
New Zealand: Friday, 7th of August 2026, 11:00 AM

The Applied Persuasion Roundtable sessions have been pencilled (can change) for the 13th of November, the 11th of December and the 29th of January, at 9:00 AM Melbourne time.

October to November 2026

AUSTRALIAN Eastern Daylight Savings Time: Starting its 8 weekly sessions at 7:00 PM Monday, the 12th October 2026, ending on Monday, the 30th of November 2026.
(Daylight savings time changes in other countries may shift the starting times of subsequent sessions for some students)
For students in various countries, the first session is as follows.

Vancouver: Monday, 12th of October 2026, 1:00 AM (!)
New York: Monday, 12th of October 2026, 4:00 AM (!)
Amsterdam : Monday, 12th of October 2026, 10:00 AM
Kenya: Monday, 12th of October 2026, 11:00 AM
Mumbai : Monday, 12th of October 2026, 1:30 PM
Perth/Singapore: Monday, 12th of October 2026, 4:00 PM
Melbourne/Sydney: Monday, 12th of October 2026, 7:00 PM
New Zealand: Monday, 12th of October 2026, 9:00 PM

The Applied Persuasion Roundtable sessions have been pencilled (can change) for the 1st of February 2027, the 8th of March and the 12th of April, at 7:00 PM Melbourne time.

Time indications are provided as a guide only. Program dates/times are based on Melbourne, Australia time. Please check the days and times for your time zone yourself (perhaps use timeanddate.com).

Who is Ethical Persuasion Training & Consulting?

Since 2000, we have provided science-backed educational programs, keynotes and workshops as well as consulting services to help professionals and teams use behavioural science to be ethically more persuasive and hear YES more often. Our mission is to provide our clients with easy-to-use communication strategies that team members love and that increase compliance and conversion without losing integrity. We are an Official Partner of the Cialdini Institute, business partner of Dr Robert Cialdini, and the first and only active Cialdini Certified Coach and Licensed Trainer in Australia and New Zealand. We are based in Melbourne, Australia and provide services to organisations and individuals in the Australasian region and globally online.

Guarantee

*Money-Back Guarantee
The Ultimate Business Skill comes with the Ultimate Guarantee

Cialdini Institute Training with Ethical Persuasion Money Back Guarantee

Many of the services of ‘Ethical Persuasion Training & Consulting’ come with a 100% money-back guarantee. See individual services for details.

You can only Profit – Despite the raving testimonials of our past clients and the strong recommendation of world-leading organisations like the World Economic Forum (Priority 3 for 2025) who urge you to develop this skill… you may not be 100% sure that Dr Cialdini’s persuasion science or Patrick van der Burght is the right match for your team. This is why we offer you a 100% money-back guarantee, so you have nothing to lose and plenty to gain for registering now.

In short: Participate for 4 weeks, access about half of the training materials (up to Module 6 Unity) and do at least 3 of the first 4 live sessions but not the 5th or beyond… if not delighted in any way, ask for a refund in that week after the 4th session and we’ll refund your money.

In relation to the Cialdini Certified Practitioner course with LIVE training by Patrick van der Burght, if:

  • You don’t feel this is the most potent communication skill you’ve ever come across
  • You feel this is manipulative, unethical or doesn’t fit into how you communicate
  • You don’t feel your investment was a wise one, or your team doesn’t love this
  • You don’t feel Patrick van der Burght is capable of delivering this in a productive and engaging way or
  • You want your investment back for any other reason…

We will process a full refund for you, provided you or any team members you request a refund for have:

  • Invested time and given this a fair go by doing the communicated homework (approx. 1 hours per week) and completing at least inclusive of Module 5 (Liking) in the E-Learning portal.
  • Attended at least 3 of the 4 first LIVE group training sessions.
  • Did not access any training modules beyond Module 6 (Unity) in the E-Learning portal with Dr Cialdini and did not attend the 5th or later live training sessions.

This means you can access and learn as much as you can from access to the online E-learning portal Modules 1 to 6, which includes:

  • Taking the Pre-Assessment Test to guide your level of understanding AND practical application skills
  • The Principles of Persuasion
  • The Principles of Persuasion: Common Mistakes
  • Dr Neidert’s Core Motive Model (which principles to use for which situation)
  • Ethics in Persuasion
  • Research findings on Unethical Behaviour
  • The Influence Process: The potent brainstorming technique developed by the Cialdini Institute
  • The Contrast Phenomenon
  • The Principle of Reciprocity
  • The Principle of Reciprocity: Activators and Amplifiers
  • The Principle of Reciprocity: Gifts
  • The Principle of Reciprocity: Amplify a Gift
  • The Principle of Reciprocity: Concessions
  • The Principle of Liking
  • The Principle of Liking: Similarities
  • The Principle of Liking: Praise
  • The Principle of Liking: Cooperation
  • The Principle of Unity
  • The Principle of Unity: How to activate
  • The Principle of Unity: Kinship
  • The Principle of Unity: Localism
  • The Principle of Unity: Synchronicity
  • The Principle of Unity: How to amplify Unity

AND you have the first 4 LIVE training sessions with Patrick van der Burght.

We are confident you will be very impressed by what you’re learning and that your team will love this and gravitate to it, but if not, you can request a refund in the week after the 4th live training session, and you will receive a full refund, and access to the E-Learning portal will be terminated. In the case of a team enrolment, the same conditions apply to the behaviour of each team member. Where one or more members did advance in their access beyond Module 6 (Unity) or did not attend at least 3 of the 4 Live training sessions, their portion of the total team investment will be excluded, and the portion of those that did meet the conditions will be refunded.

Frequently Asked Questions

❓When will I get access to the e-learning portal?

You’ll typically gain access within 1–2 days after payment. This includes the Cialdini Certified Practitioner online training with Dr. Robert Cialdini himself. You can start learning right away, even before the live sessions begin.

❓How long do I have access to the e-learning materials?

Your access lasts for 12 months. You also have two attempts to take the final certification exam.

❓How much time do I need to complete the online course?

The e-learning portion takes approximately 8–10 hours to complete in total. You can go through it section by section before each live group session — about 1 to 1.5 hours per week.

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