ETHICAL PERSUASION SALES TRAINING AND CONSULTING
Hear YES more often with ETHICAL PERSUASION✓ Certified and Recommended by Dr Cialdini and the Cialdini Institute
✓ Completely in-line with Dr Cialdini’s approach, as praised by Richard Branson, Tony Robbins & Warren Buffett
✓ Benefit from strategies used by Google, Allianz, Apple, Bose and others
✓ Discover what is not in the books or anywhere else
RESTORE SALES SUCCESS
Schedule a FREE discovery call with us
to define and get some advice
on your persuasion challenges
Welcome and well done for making it here.
Mastering persuasion does take a small investment of time but when applied, this science can recover remarkably higher success rates in convincing others about your proposals.
Stop wasting time and resources, reduce risk and stress and have more fun competing, using this easy-to-understand, costless-to-implement and ethical approach!
Use me for a Keynote, our courses as sales training, benefit from my consulting or at least use some of my free tools.
Patrick van der Burght
RESEARCH-BACKED BEHAVIOURAL SCIENCE
our most popular Consulting & (Sales) Training Services
By making small, often costless changes to how we communicate our proposals, we can often achieve significantly better outcomes that were always ours to have. In a world where every business is working to stay ahead, obtaining the available science to optimise your work should be a high priority.
Influence Business Audit
Let us observe how you conduct parts of your business and we’ll tell you what we would change if we were you.
Cialdini Certified Practitioner Course
Eight LIVE training sessions with Patrick van der Burght combined with Self-Paced Online learning with Dr Cialdin and access to exclusive Dr Cialdini events.
Workshops
A cost-effective way to immerse yourself and learn from your Cialdini Licensed Trainer in a 2-hour, half- or full-day event.
Training Sales Professionals to Recognise and use,
Scientifically Proven Clues that Deliver ‘YES’ more often.
Access our overview or go directly to your service of interest.
RESEARCH-BACKED BEHAVIOURAL SCIENCE
Learn how to bypass
the barrier to ‘YES’
Partnered with Dr Cialdini, the world’s authority on science-based ethical persuasion, we train people and organisations to tap into the persuasive power their communication and sales pitches can and should have.
So they can accelerate towards personal and professional goals, save time and resources, outperform competitors and grow confident in the scientific validity of their persuasive efforts.
Let us show you how to bypass the barriers to hearing YES
How can we best help you?
TESTIMONIALS
Simple Techniques valued by businesses large and small
TESTIMONIALS
Techniques valued by businesses large and small
Recommendation by Dr Cialdini
"I wanted to introduce you to Patrick van der Burght.
Patrick is one of my Cialdini Certified Professionals.
He completed all the necessary course requirements to help you and your team understand and apply the scientifically proven principles of influence."
Dr. Robert Cialdini
Video December 2023
Effective Persuasion to Enhance your Business Success
Our process reveals where you should be using behavioural science in your persuasive messaging
Your persuasion abilities and those of your sales team, play an enormous role in how effective you are in business and life. Business sites , the World Economic Forum and LinkedIn consistently list Persuasion as a top-5 in-demand soft skill for well-paying jobs, and ongoing improvement of employees is recommended at the highest levels (see Forbes).
For many professionals and business owners, the lack of understanding and application of human decision-making science represents a major loss. Failing to use persuasive skills costs you something every single days.
Recommended by Dr. Cialdini, who wrote ‘Influence’, which sold 5 million copies in 48 languages, we teach methodologies for sales success. Using behavioural science, we show you how to move people in your direction and exceed your goals.
It’s time to say YES to communication that converts. Contact us today or book a FREE discovery call to discuss learning options, consultation or speaking services.
Patrick van der Burght
24+ years of teaching persuasion principles
The Australian Cialdini Certified Coach
Author of ‘How to Hear YES More Often’
servicing the Australasian Region and Beyond
Founding Member of the Cialdini Institute
USING DR CIALDINI'S PRINCIPLES
Trusted By Leading Enterprises Around The World
Read many testimonials