fbpx

ETHICAL PERSUASION SALES TRAINING AND CONSULTING

Hear YES more often with ETHICAL PERSUASION

Certified and Recommended by Dr Cialdini and the Cialdini Institute
Completely in-line with Dr Cialdini’s approach, as praised by Richard Branson, Tony Robbins  & Warren Buffett
Benefit from strategies used by Google, Allianz, Apple, Bose and others
Discover what is not in the books or anywhere else

GET NEWSLETTERACCESS COMMUNITY AND FREE LESSONS

RESTORE SALES SUCCESS

Schedule a FREE discovery call with us
to define and get some advice
on your persuasion challenges

Cialdini Certified Coach Badge 2024
Cialdini Certified Coach Badge 2023
Cialdini Certified Coach badges 2023 2024 Patrick van der Burght

Welcome and well done for making it here.

Mastering persuasion does take a small investment of time but when applied, this science can recover remarkably higher success rates in convincing others about your proposals.

Stop wasting time and resources, reduce risk and stress and have more fun competing, using this easy-to-understand, costless-to-implement and ethical approach!

Use me for a Keynote, our courses as sales training, benefit from my consulting or at least use some of my free tools.

Patrick van der Burght

Cialdini Certified Coach, Patrick van der Burght provided Sales Teams with the Science of Ethical Persuasion in Australia

RESEARCH-BACKED BEHAVIOURAL SCIENCE

our most popular Consulting & (Sales) Training Services

By making small, often costless changes to how we communicate our proposals, we can often achieve significantly better outcomes that were always ours to have. In a world where every business is working to stay ahead, obtaining the available science to optimise your work should be a high priority.

Influence Business Audit

Let us observe how you conduct parts of your business and we’ll tell you what we would change if we were you.

Cialdini Certified Practitioner Course

Eight LIVE training sessions with Patrick van der Burght combined with Self-Paced Online learning with Dr Cialdin and access to exclusive Dr Cialdini events.

Workshops

A cost-effective way to immerse yourself and learn from your Cialdini Licensed Trainer in a 2-hour, half- or full-day event.

Training Sales Professionals to Recognise and use,
Scientifically Proven Clues that Deliver ‘YES’ more often.

Access our overview or go directly to your service of interest.

RESEARCH-BACKED BEHAVIOURAL SCIENCE

Learn how to bypass
the barrier to ‘YES’

Partnered with Dr Cialdini, the world’s authority on science-based ethical persuasion, we train people and organisations to tap into the persuasive power their communication and sales pitches can and should have.

So they can accelerate towards personal and professional goals, save time and resources, outperform competitors and grow confident in the scientific validity of their persuasive efforts.

Founding Member of the Cialdini Institute

Let us show you how to bypass the barriers to hearing YES

How can we best help you?

TESTIMONIALS

Simple Techniques valued by businesses large and small

TESTIMONIALS

Techniques valued by businesses large and small

Recommendation by Dr Cialdini

"I wanted to introduce you to Patrick van der Burght.
Patrick is one of my Cialdini Certified Professionals.
He completed all the necessary course requirements to help you and your team understand and apply the scientifically proven principles of influence."

Dr. Robert Cialdini

Video December 2023

Effective Persuasion to Enhance your Business Success

Our process reveals where you should be using behavioural science in your persuasive messaging

Your persuasion abilities and those of your sales team, play an enormous role in how effective you are in business and life. Business sites , the World Economic Forum and LinkedIn consistently list Persuasion as a top-5 in-demand soft skill for well-paying jobs, and ongoing improvement of employees is recommended at the highest levels (see Forbes).

For many professionals and business owners, the lack of understanding and application of human decision-making science represents a major loss. Failing to use persuasive skills costs you something every single days.

 

 

Recommended by Dr. Cialdini, who wrote ‘Influence’, which sold 5 million copies in 48 languages, we teach methodologies for sales success. Using behavioural science, we show you how to move people in your direction and exceed your goals.

It’s time to say YES to communication that converts. Contact us today or book a FREE discovery call to discuss learning options, consultation or speaking services.

Patrick van der Burght - CIaldini Certifield Professional Influence Consultant - Complete Influence

Patrick van der Burght
24+ years of teaching persuasion principles
The Australian Cialdini Certified Coach
Author of ‘How to Hear YES More Often’

servicing the Australasian Region and Beyond
Founding Member of the Cialdini Institute

USING DR CIALDINI'S PRINCIPLES

Trusted By Leading Enterprises Around The World

Read many testimonials

ETHICAL PERSUASION TRAINING AND CONSULTING

CONTACT US

Blog Posts

First Graduates of new Ehtical Influence Practitioner course with coaching

Students of the Ethical Influence Practitioner program with coaching, were able to not only grasp the Principles of Persuasion, but also developed impressive skills and competency in identifying and implementing the science of Persuasion. Their development through the program was nothing short of transformational.

Recommended by Dr CIaldini himself

It is wonderful to be recognised and recommended by the Dr Robert Cialdini, who really has been a hero of mine for nearly 25 years now.

How to get ASSISTANCE FROM BYSTANDERS during Emergencies, Rape and Attacks

If you find yourself in an emergency of a medical kind, a sexual assault or a fight, there is a big change that passers by and bystanders will not help you. Especially for women. You need to know the psychology behind this, so you and your family know what to do when you are in an emergency and need assistance, or you are witnessing what could be an emergency.

Persuasion Tips: How to stimulate a Real Estate Bubble ethically

Ethically stimulate a Real Estate Bubble in the suburbs around your Real Estate Office using the science of persuasion

Persuasion Analysis: Rex Airlines communication

In light of ethical persuasion skills, let’s analysis this social media post by Rex Airlines. It contains and lacks (genuine) information that would help guide people in their direction.

THE POWER OF SOCIAL PROOF FIXES FEAR OF DOGS

Fear of dogs can be a debilitating phobia to deal with. In a fascinating experiment the power of the Persuasion Principle of Social Proof proved again to be a powerful motivator to encourage behaviour. Many children had their fear of dogs subside and were wanting to play with dogs relatively very quickly.

Are GIFTS OR REWARDS BETTER TO PERSUADE WITH?

When trying to persuade people to do a particular behaviour or action, the principles of influence can provide ethical and genuine motivators. The giving of something, can be a motivator to persuade into a behaviour or action but how it is given matters a lot. Is it better to give a gift before the behaviour is done, or is it better to promise a reward once the behaviour or action has been done?

HOW TO GET HIGH SCHOOL STUDENTS TO EAT MORE FRUIT

When it comes to motivating high school students, that they should eat more fruit, the same principles of influence apply. Dutch high school students were persuaded to eat more fruit despite their claims they would NOT be persuaded.

HOW TO ENCOURAGE COOPERATION BETWEEN RIVALS THAT WORK TOGETHER

When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...

THE MILGRAM EXPERIMENT 1962

The Milgram Experiment demonstrated that 66% of people in the study kept going in administering electric shocks to a stranger, to a deadly level and dispite verbal protests as long as the 'researcher' kept telling them to. The Milgram Experiment is now a famous...

Upcoming Events

Ethical Persuasion Training and Consulting
Rosebud, VIC 3939, Australia