Milgram Experiment Video
The MILGRAM Experiment 1962
- World-famous experiment into the power of the authority figure
- Watch at least the 6-minute beginning and 5-minute conclusion
Persuasion Science Videos
The Milgram Experiment by Yale University in 1962
We know the principle of authority is powerful, but you won’t realise how powerful until you’ve watched this video. Make sure to watch the last 5 minutes for the conclusion.
Links
Article in our Blog: The Milgram Experiment
Milgram Experiment on Wikipedia
Stanley Milgram on Wikipedia
Just Following Order explained on Wikipedia
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Contrast and Reciprocity
Would you take a group of juvenile delinquents on a day trip to the Zoo?
People were asked if they would take a group of juvenile delinquents on a day trip to the Zoo. As you can imagine the vast majority of people declined that opportunity. Only 15% agreed.
%
Single Request
%
After Retreat
When this request was superseded with an even larger genuine request (asking if people would be a volunteer at the detention centre for over a year and donating a day a week) this was met with less agreement. However, when people were then asked the same ‘day trip to the zoo’ request, now 50% of everyone they asked said YES.
How many opportunities to increase your success rate from 15% to 50% are you missing out on?
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