Ethical Persuasion Video
The Science of Persuasion
- A unique overview of the simplicity and impact of ethical persuasion
- Featuring Dr Robert Cialdini and Steve Martin
Ethical Persuasion Videos
Science of Persuasion
It is old and incomplete (since the discovery of the Unity Principle), but when 14 million people have watched it… you know it is something good.
Why Ethical Persuasion?
Because your audience doesn’t process the information you think is logically convincing.
Cialdini Certified & Licensed Trainer
Want some more?
Let us tell you more about Ethical Persuasion. The Science of Human Decision-Making.
Meet Patrick — One of Dr. Cialdini’s Certified Experts
Patrick helps people master the art of persuasion in an honest and effective way. Using the science of influence from Dr. Robert Cialdini, he shows how small changes in words and actions can win agreement more often. His methods are simple, ethical, and cost nothing to apply. With Patrick’s guidance, individuals gain confidence, reach their goals faster, and enjoy greater success. When whole teams learn together, the impact is multiplied, bringing lasting rewards to both people and their companies.
Contrast and Reciprocity
Would you take a group of juvenile delinquents on a day trip to the Zoo?
People were asked if they would take a group of juvenile delinquents on a day trip to the Zoo. As you can imagine the vast majority of people declined that opportunity. Only 15% agreed.
%
Single Request
%
After Retreat
When this request was superseded with an even larger genuine request (asking if people would be a volunteer at the detention centre for over a year and donating a day a week) this was met with less agreement. However, when people were then asked the same ‘day trip to the zoo’ request, now 50% of everyone they asked said YES.
How many opportunities to increase your success rate from 15% to 50% are you missing out on?
Services
Paths to persuasive success
There are various ways to learn about how the Principles of Persuasion can transform the way you communicate and conduct business.
We offer various services to help guide you and/or your team.
Keynotes
Engage your audience with a highly relevant boost in persuasion skills with a keynote to build relationships, reduce uncertainty or motivate people to action.
Workshops
Go beyond learning to the development of strategies for your business and work with a Cialdini Licensed Trainer in a 2-hour, half- or full-day event.
Cialdini Certified Practitioner Course
LIVE training sessions with Patrick combined with online learning with Dr Cialdin. A mere 20-hour investment over 8 weeks, but the fastest way to develop application skills and confidence.
Influence Business Audit
Let us observe how you deal with your persuasion challenges, and we’ll tell you what we would change if we were you.
Influence Thinking Partner
Have your own Cialdini Certified Professional on retainer for input on your influence challenges throughout the year.
Lunch and Learn Lesson
Patrick van der Burght will speak at your business and deliver an intriguing and motivating bite-sized portion of Influence knowledge.