Ethical Persuasion for Corporate Events
Educate your team on the third most urgent skill
- The World Economic Forum urges you to develop this skill
- A Cashnet study, published by FORBES, shows Persuasion is the 3rd most desired skill by employers
- Dr Cialdini’s teachings are praised by GOOGLE, Microsoft, AstraZeneca, KPMG, Berkshire Hathaway, BOSE, Canva, CISCO, PROLOAN
Ethical Persuasion as an Engaging Event
How a Persuasion Keynote or Workshop will impact teams and results
Patrick explains how Ethical Persuasion is now such a much-needed and urgent skill to develop, how big an impact it has (case studies) and why team members will love using this effective way of communicating that doesn’t compromise their ethics.
Speaker Highlight
Watch some of Patrick’s delivery to the most successful team members from PROLOAN and WESTPAC.
World Economic Forum, Forbes & Cashnet
Persuasion is the third most in-demand soft skill
In the ‘Future of Jobs Report 2025’, the World Economic Forum pushed the urgency for businesses to develop their team’s leadership and social influence (persuasion) skills as priority #3.
In a world where "employers expect 39% of workers’ core skills to change by 2030", persuasion is the key interpersonal skill that makes employees (and students) more valuable and desirable.
In 2024, Forbes reported on a study done by Cashnet, which looked at 17 million job listings on indeed.com, and identified the 10 soft skills that had the greatest priority. Persuasion skills were also here in position number 3.
The practical approach to ethical persuasion provided a fresh view on how we communicate—both with clients and within our teams. We're already thinking about how to apply some of the strategies in our day-to-day. Thanks for making it engaging and relevant!
Contrast and Reciprocity
Would you take a group of juvenile delinquents on a day trip to the Zoo?
People were asked if they would take a group of juvenile delinquents on a day trip to the Zoo. As you can imagine the vast majority of people declined that opportunity. Only 15% agreed.
%
Single Request
%
After Retreat
When this request was superseded with an even larger genuine request (asking if people would be a volunteer at the detention centre for over a year and donating a day a week) this was met with less agreement. However, when people were then asked the same ‘day trip to the zoo’ request, now 50% of everyone they asked said YES.
How many opportunities to increase your success rate from 15% to 50% are you missing out on?
Services
Paths to persuasive success
There are various ways to learn about how the Principles of Persuasion can transform the way you communicate and conduct business.
We offer various services to help guide you and/or your team.
Keynotes
Engage your audience with a highly relevant boost in persuasion skills with a keynote to build relationships, reduce uncertainty or motivate people to action.
Workshops
Go beyond learning to the development of strategies for your business and work with a Cialdini Licensed Trainer in a 2-hour, half- or full-day event.
Cialdini Certified Practitioner Course
LIVE training sessions with Patrick combined with online learning with Dr Cialdin. A mere 20-hour investment over 8 weeks, but the fastest way to develop application skills and confidence.
Influence Business Audit
Let us observe how you deal with your persuasion challenges, and we’ll tell you what we would change if we were you.
Influence Thinking Partner
Have your own Cialdini Certified Professional on retainer for input on your influence challenges throughout the year.
Lunch and Learn Lesson
Patrick van der Burght will speak at your business and deliver an intriguing and motivating bite-sized portion of Influence knowledge.