2006 Milgram Experiment Repeat Video

The 2006 MILGRAM Experiment Repeat by Jerry Burger

  • Will modern men and women still respond the same as in the world-famous Milgram experiment
  • Conducted by Jerry Burger, Psychologist at Santa Clara University

Persuasion Science Videos

Milgram Experiment Repeat by Psychologist Jerry Burger of Santa Clara University in 2006

Time has passed since the original Milgram Experiment, and the question needs answering: Would modern men and women respond to authority figures by administering dangerous electric shocks to strangers? Jerry Burger’s Milgram Experiment Repeat provides much-needed insights.

Links

Video of the original Milgram Experiment
Milgram Experiment on Wikipedia
Santa Clara page on Jerry Burger
Just Following Order explained on Wikipedia

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Contrast and Reciprocity

Would you take a group of juvenile delinquents on a day trip to the Zoo?

People were asked if they would take a group of juvenile delinquents on a day trip to the Zoo. As you can imagine the vast majority of people declined that opportunity. Only 15% agreed.

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Single Request

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After Retreat

When this request was superseded with an even larger genuine request (asking if people would be a volunteer at the detention centre for over a year and donating a day a week) this was met with less agreement. However, when people were then asked the same ‘day trip to the zoo’ request, now 50% of everyone they asked said YES.

How many opportunities to increase your success rate from 15% to 50% are you missing out on?