Supercharge your persuasion
Learn easy-to-understand signals promoting decisions instead of uncertainty
- Completely in-line with Dr Cialdini’s approach, as praised by Richard Branson, Tony Robbins & Warren Buffett
- Benefit from strategies used by Google, Allianz, Apple, Bose and others
- Receive advanced insights from your Cialdini Certified Professional that are not in the books
STOP DOING WITHOUT
Schedule a FREE Discovery call to investigate your situation, give you some advice and co-create how we can best assist you
How can Persuasion help your team?
Ethical Persuasion Training and Consulting Services
HEAR YES MORE OFTEN
Your team could learn directly from Dr Cialdini, the godfather of Influence, but your budget would have to be about USD 130,000 for him to come speak to your organisation.
As this doesn’t suit everyone, Dr Cialdini has his CIALIDINI INSTITUTE LICENSED TRAINERS to make his training and expertise more affordable and accessible. Patrick van der Burght is a Founding Member of the Cialdini Institute and is available for in-business services or training at affordable rates.
Whether you have come across Cialdini's work before, if you are a business leader, sales professional, or both like me, this should be the next piece of professional development you undertake.
KEYNOTES
This powerful presentation covers human decision-making and high-value insights into the 7 Universal Principles of Persuasion that your team will use immediately.
WORKSHOPS (2Hr, Half- or Full-Day)
Take some time to let yourself or your team focus on the science of persuasion and work on personal strategies for prompt application.
CIALDINI CERTIFIED PRACTITIONER COURSE
Gain an accreditation from Dr Cialdini in his 8-10 hour online teaching program whilst your Cialdini Licensed Trainer ensures focus on your practical application and confidence during 8 weekly 1-hour training sessions. Join our pre-planned courses or schedule one for your team.
INFLUENCE BUSINESS AUDIT
We observe how you conduct the parts of your business that you want us to look at, and we’ll tell you what we would change if we were you.
INFLUENCE THINKING PARTNER
Have Patrick van der Burght on retainer to submit business challenges to and improve upon.
CONTINUITY PROGRAM
Weekly bite-sized online sessions on the science of persuasion, ideally suited to hesitant beginners, company teams and Cialdini Certified Practitioner program graduates to keep their focus and momentum with their application skills.
Ethical Persuasion Training and Consulting
Testimonials
In just 90 minutes, Patrick provided invaluable insights on how we can enhance some our communication and presentation strategies for Big Brothers Big Sisters. I particularly appreciated how his suggestions were backed by actual studies, lending credibility to his advice.
I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign. This was the first time ever I had someone sign up after one session.
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method.
Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.
CIALDINI CERTIFIED PRACTITIONER Training
Our Flagship Training for Individuals and Teams
Persuasion is an in-demand soft skill that business knows it needs. When considering educational options for your team, be reminded that 90% of new information is lost within a week if not followed up on. A multi-week learning experience provides the best ROI without a doubt.
CIALDINI CERTIFIED PRACTITIONER COURSE - PRIVATE GROUP OF 8
Learn from Dr Cialdini online, Certificate of Accreditation, Online LIVE training sessions with your team alone on days/times that suit.- Quick access to Dr Cialdini self-guided online course
- 8-10 hours to complete and 12 months access
- Certificate of Accreditation after passing course exam
- 8 Live Online Training Sessions with your Cialdini Licensed Trainer on dates/times that suit your team
- Exclusive access to LIVE online events with Dr Cialdini for 12 months
CIALDINI CERTIFIED PRACTITIONER COURSE - WITH LIVE TRAINING
Learn from Dr Cialdini online, Certificate of Accreditation, Online LIVE training sessions- Quick access to Dr Cialdini self-guided online course
- 8-10 hours to complete and 12 months access
- Certificate of Accreditation after passing course exam
- 8 Live Online Training Sessions with your Cialdini Licensed Trainer at predetermined dates
CIALDINI CERTIFIED PRACTITIONER COURSE - ONLINE SELF-STUDY ONLY
Learn from Dr Cialdini online, Certificate of Accreditation- Quick access to Dr Cialdini self-guided online course
- 8-10 hours to complete and 12 months access
- Certificate of Accreditation after passing course exam
- Exclusive access to LIVE online events with Dr Cialdini for 12 months
- No live online training sessions
Ethical Persuasion Learning
Bypass the barriers to hearing ‘YES’
World Economic Forum recommends businesses to develop their Social Influence and Ethical Persuasion skills between 2023 and 2027.
KEYNOTE
1-Hour Educational Presentation in your Organisation- High-powered learning experience for your team
- Covering Human Decision-Making and 7 Principles of Persuasion
- Practical application insights for each Principle and tips per application
- Certificate for Attendance
- (Price dependent on location, audience size, how many days booked in advance, and how many engagements we already have in that month. Booking early is more cost-effective.)
Persuasion Power Course for Business Success - Online Self-Learning
Mid-Level Online Video Learning Course with Dr Cialdini- Approx 2.5 hours of training materials
- Includes Keynote by Dr Cialdini
- No live training sessions
- No access to live events with Dr Cialdini
WORKSHOP
2-Hour, half- or full-day educational session to generate application strategies- High-powered learning experience for you or your team
- Covering Human Decision-Making and 7 Principles of Persuasion
- Practical application insights for each Principle and tips per application
- Time to process new information and generate strategies for you
- Certificate for Completion
Business Consulting Services
Get a Professional Perspective on your Influence Challenges
Instead of starting a learning journey, or perhaps in addition, get prompt implementation strategies on your challenge's from a Cialdini Licensed Trainer.
Influence Business Audit
What would we change if we were you- Up to 4 hours of company observation
- Focusses on company areas you want looked at
- Receive as many Influence improvement suggestions as we identify
Influence Thinking Partner
Your Cialdini Licensed Trainer on Retainer- Keep us on retainer
- Submit to us up to 3 influence challenges every month for our analysis and suggestions
Ethical Persuasion is fascinating and fun
Have more fun competing
Congratulations on your interest in optimising what you do and reducing the time and resources you are wasting.
Of course, I'm not Dr Cialdini himself. However, I am a Cialdini Certified Coach and Cialdini Licenced Trainer, well experienced and capable of assisting you and your team in harnessing the in-demand and formidable power that is persuasion.
Perhaps you have read the book Influence by Dr Cialdini, which is a great start. However, you're unlikely to grasp the finer details of implementation, the latest developments in behavioural science and the potential of using the 'activators' and 'amplifiers' of the principles.
I look forward to working with you as a trusted source of persuasion application, training and support.
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
Events
Upcoming Courses and Events
Course spots can fill up quickly, so don’t delay when you’re ready to register.
Our FREE events will educate and entertain. Join us and bring a co-worker or friend.
Cialdini Certified Practitioner course with Training Sessions – June 2026
Cialdini Certified Practitioner course with Training Sessions – June 2026
Make Dr Robert Cialdini's ethical persuasion teachings your own and develop your application skills and implementation confidence in the official Dr Cialdini Flagship program. The Cialdini Certified Practitioner course with live training includes 8 weekly group video ca...
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
ONLINE - Hear YES More Often - Incredible and valuable insights into the science of persuasion combined with enough processing time and brainstorming to formulate strategies and bounce those ideas off a Cialdini Licensed Trainer during the event.
Cialdini Certified Practitioner course with Training Sessions – August 2026
Cialdini Certified Practitioner course with Training Sessions – August 2026
Make Dr Robert Cialdini's ethical persuasion teachings your own and develop your application skills and implementation confidence in the official Dr Cialdini Flagship program. The Cialdini Certified Practitioner course with live training includes 8 weekly group video ca...
Cialdini Certified Practitioner course with Training Sessions – October 2026
Cialdini Certified Practitioner course with Training Sessions – October 2026
Make Dr Robert Cialdini's ethical persuasion teachings your own and develop your application skills and implementation confidence in the official Dr Cialdini Flagship program. The Cialdini Certified Practitioner course with live training includes 8 weekly group video ca...