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Supercharge your persuasion

Learn EasY-TO-understand signals promoting decisions instead of uncertainty

 Completely in-line with Dr Cialdini’s approach, as praised by Richard Branson,
Tony Robbins  & Warren Buffett
 Benefit from strategies used by Google, Allianz, Apple, Bose and others
 Receive advanced insights from your Cialdini Certified Professional that are not in the books

OVERVIEW OF SERVICES AND PRICINGUPCOMING EVENTS

STOP DOING WITHOUT

Schedule a FREE strategy call with us
to discuss your situation and how we might best assist you

Ethical Persuasion Training AND CONSULTING SERVICES

HEAR YES MORE OFTEN

Your team could learn directly from Dr Cialdini, the godfather of Influence, but your budget would have to be about USD 130,000 for him to come speak to your organisation.

As this doesn’t suit everyone, Dr Cialdini has his CIALIDINI CERTIFIED PROFESSIONALs to make his training and expertise more affordable and accessible. Patrick van der Burght is a Founding Member of the Cialdini Institute and is available for in-business services or training at affordable rates.

Whether you have come across Cialdini's work before, if you are a business leader, sales professional, or both like me, this should be the next piece of professional development you undertake.

Ken Thomas

Founder, TenClub - Outsourced Salespeople

INFLUENCE THINKING PARTNER

Have Patrick van der Burght on retainer to submit business challenges to and improve upon.

INFLUENCE BUSINESS AUDIT

We observe how you conduct the parts of your business that you want us to look at, and we’ll tell you what we would change if we were you.

KEYNOTE

This powerful presentation covers human decision-making and high-value insights into the 7 Universal Principles of Persuasion that your team will use immediately.

CIALDINI CERTIFIED PRACTITIONER COURSE

Gain an accreditation from Dr Cialdini in his 8-10 hour online teaching program whilst your Cialdini Licensed Trainer ensures focus on your practical application and confidence during 8 weekly 1-hour training sessions. Join or pre-planned courses or schedule one for your team.

WORKSHOPS (2Hr, Half- or Full-Day)

Take some time to let yourself or your team focus on the science of persuasion and work on personal strategies for prompt application. 

CONTINUITY PROGRAM

Weekly bite-sized online sessions on the science of persuasion, ideally suited to hesitant beginners, company teams and Cialdini Certified Practitioner program graduates to keep their focus and momentum with their application skills.

LUNCH AND LEARN SESSION

Presenting at your business during lunch time and delivering an intriguing and motivating bite-sized portion of Influence knowledge.

Let us show you how to bypass the barriers to hearing YES

Ethical Persuasion Training AND CONSULTING

TESTIMONIALS

In just 90 minutes, Patrick provided invaluable insights on how we can enhance some our communication and presentation strategies for Big Brothers Big Sisters. I particularly appreciated how his suggestions were backed by actual studies, lending credibility to his advice.

Tania Hutchison

Operations Manager, Big Brother Big Sister

Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.

Kosta Iatrou

Brand Strategist, IKONIC Brands

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method.

Maureen Barten

Brand Voice Strategist, Maureen Barten Consulting

I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign. This was the first time ever I had someone sign up after one session.

Trevor Mifsud

CEO, vCloud Group

I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.

Kirsty Mitchell

Business Coach and Advisor, TAN - Trusted Advisor Network

Ethical Influence Practitioner Badge Cialdini Institute

CIALDINI CERTIFIED PRACTITIONER Training

Our Flagship Training for Individuals and Teams

Persuasion is an in-demand soft skill that business knows it needs. When considering educational options for your team, be reminded that 90% of new information is lost within a week if not followed up on. A multi-week learning experience provides the best ROI without a doubt. 

Ethical Persuasion Learning

Bypass the barriers to hearing ‘YES’

World Economic Forum recommends businesses to develop their Social Influence and Ethical Persuasion skills between 2023 and 2027. 

Business Consulting Services

Get a Professional Perspective on your Influence Challenges

Instead of starting a learning journey, or perhaps in addition, get prompt implementation strategies on your challenge's from a Cialdini Licensed Trainer.

Ethical Persuasion is fascinating and fun

Have more fun competing

Congratulations on your interest in optimising what you do and reducing the time and resources you are wasting.

Of course, I'm not Dr Cialdini himself. However, I am a Cialdini Certified Coach and Cialdini Licenced Trainer, well experienced and capable of assisting you and your team in harnessing the in-demand and formidable power that is persuasion.

Perhaps you have read the book Influence by Dr Cialdini, which is a great start. However, you're unlikely to grasp the finer details of implementation, the latest developments in behavioural science and the potential of using the 'activators' and 'amplifiers' of the principles.

I look forward to working with you as a trusted source of persuasion application, training and support.

USING DR CIALDINI'S PRINCIPLES

Trusted By Leading Enterprises Around The World

Read many testimonials

EVENTS

Upcoming COURSES and events

Course spots can fill up quickly, so don’t delay when you’re ready to register.
Our FREE events will educate and entertain. Join us and bring a co-worker or friend.