Supercharge your persuasion
Learn EasY-TO-understand signals promoting decisions instead of uncertainty✓ Completely in-line with Dr Cialdini’s approach, as praised by Richard Branson,
Tony Robbins & Warren Buffett
✓ Benefit from strategies used by Google, Allianz, Apple, Bose and others
✓ Receive advanced insights from your Cialdini Certified Professional that are not in the books
STOP DOING WITHOUT
Schedule a FREE strategy call with us
to discuss your situation and how we might best assist you
Ethical Persuasion Training AND CONSULTING SERVICES
HEAR YES MORE OFTEN
Your team could learn directly from Dr Cialdini, the godfather of Influence, but your budget would have to be about USD 130,000 for him to come speak to your organisation.
As this doesn’t suit everyone, Dr Cialdini has his CIALIDINI CERTIFIED PROFESSIONALs to make his training and expertise more affordable and accessible. Patrick van der Burght is a Founding Member of the Cialdini Institute and is available for in-business services or training at affordable rates.
Whether you have come across Cialdini's work before, if you are a business leader, sales professional, or both like me, this should be the next piece of professional development you undertake.
INFLUENCE THINKING PARTNER
Have Patrick van der Burght on retainer to submit business challenges to and improve upon.
INFLUENCE BUSINESS AUDIT
We observe how you conduct the parts of your business that you want us to look at, and we’ll tell you what we would change if we were you.
KEYNOTE
This powerful presentation covers human decision-making and high-value insights into the 7 Universal Principles of Persuasion that your team will use immediately.
CIALDINI CERTIFIED PRACTITIONER COURSE
Gain an accreditation from Dr Cialdini in his 8-10 hour online teaching program whilst your Cialdini Licensed Trainer ensures focus on your practical application and confidence during 8 weekly 1-hour training sessions. Join or pre-planned courses or schedule one for your team.
WORKSHOPS (2Hr, Half- or Full-Day)
Take some time to let yourself or your team focus on the science of persuasion and work on personal strategies for prompt application.
CONTINUITY PROGRAM
Weekly bite-sized online sessions on the science of persuasion, ideally suited to hesitant beginners, company teams and Cialdini Certified Practitioner program graduates to keep their focus and momentum with their application skills.
LUNCH AND LEARN SESSION
Presenting at your business during lunch time and delivering an intriguing and motivating bite-sized portion of Influence knowledge.
Let us show you how to bypass the barriers to hearing YES
Ethical Persuasion Training AND CONSULTING
TESTIMONIALS
In just 90 minutes, Patrick provided invaluable insights on how we can enhance some our communication and presentation strategies for Big Brothers Big Sisters. I particularly appreciated how his suggestions were backed by actual studies, lending credibility to his advice.
Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.
Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method.
I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign. This was the first time ever I had someone sign up after one session.
I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.
CIALDINI CERTIFIED PRACTITIONER Training
Our Flagship Training for Individuals and Teams
Persuasion is an in-demand soft skill that business knows it needs. When considering educational options for your team, be reminded that 90% of new information is lost within a week if not followed up on. A multi-week learning experience provides the best ROI without a doubt.
CIALDINI CERTIFIED PRACTITIONER COURSE - PRIVATE GROUP OF 8
Learn from Dr Cialdini online, Certificate of Accreditation, Online LIVE training sessions with your team alone on days/times that suit.- ✓ Quick access to Dr Cialdini self-guided online course
- ✓ 8-10 hours to complete and 12 months access
- ✓ Certificate of Accreditation after passing course exam
- ✓ 8 Live Online Training Sessions with your Cialdini Licensed Trainer on dates/times that suit your team
- ✓ Exclusive access to LIVE online events with Dr Cialdini for 12 months
CIALDINI CERTIFIED PRACTITIONER COURSE - WITH LIVE TRAINING
Learn from Dr Cialdini online, Certificate of Accreditation, Online LIVE training sessions- ✓ Quick access to Dr Cialdini self-guided online course
- ✓ 8-10 hours to complete and 12 months access
- ✓ Certificate of Accreditation after passing course exam
- ✓ 8 Live Online Training Sessions with your Cialdini Licensed Trainer at predetermined dates
- ✓ Exclusive access to LIVE online events with Dr Cialdini for 12 months
CIALDINI CERTIFIED PRACTITIONER COURSE - ONLINE SELF-STUDY ONLY
Learn from Dr Cialdini online, Certificate of Accreditation- ✓ Quick access to Dr Cialdini self-guided online course
- ✓ 8-10 hours to complete and 12 months access
- ✓ Certificate of Accreditation after passing course exam
- ✓ Exclusive access to LIVE online events with Dr Cialdini for 12 months
- ✘ No live online training sessions
Ethical Persuasion Learning
Bypass the barriers to hearing ‘YES’
World Economic Forum recommends businesses to develop their Social Influence and Ethical Persuasion skills between 2023 and 2027.
KEYNOTE
1-Hour Educational Presentation in your Organisation- ✓ High-powered learning experience for your team
- ✓ Covering Human Decision-Making and 7 Principles of Persuasion
- ✓ Practical application insights for each Principle and tips per application
- ✓ Certificate for Attendance
Persuasion Power Course for Business Success - Online Self-Learning
Mid-Level Online Video Learning Course with Dr Cialdini- ✓ Approx 2.5 hours of training materials
- ✓ Includes Keynote by Dr Cialdini
- ✘ No live training sessions
- ✘ No access to live events with Dr Cialdini
WORKSHOP
2-Hour, half- or full-day educational session to generate application strategies- ✓ High-powered learning experience for you or your team
- ✓ Covering Human Decision-Making and 7 Principles of Persuasion
- ✓ Practical application insights for each Principle and tips per application
- ✓ Time to process new information and generate strategies for you
- ✓ Certificate for Completion
Business Consulting Services
Get a Professional Perspective on your Influence Challenges
Instead of starting a learning journey, or perhaps in addition, get prompt implementation strategies on your challenge's from a Cialdini Licensed Trainer.
INFLUENCE BUSINESS AUDIT
What would we change if we were you- ✓ Up to 4 hours of company observation
- ✓ Focusses on company areas you want looked at
- ✓ Receive as many Influence improvement suggestions as we identify
INFLUENCE THINKING PARTNER
Your Cialdini Licensed Trainer on Retainer- ✓ Keep us on retainer
- ✓ Submit to us up to 3 influence challenges every month for our analysis and suggestions
Ethical Persuasion is fascinating and fun
Have more fun competing
Congratulations on your interest in optimising what you do and reducing the time and resources you are wasting.
Of course, I'm not Dr Cialdini himself. However, I am a Cialdini Certified Coach and Cialdini Licenced Trainer, well experienced and capable of assisting you and your team in harnessing the in-demand and formidable power that is persuasion.
Perhaps you have read the book Influence by Dr Cialdini, which is a great start. However, you're unlikely to grasp the finer details of implementation, the latest developments in behavioural science and the potential of using the 'activators' and 'amplifiers' of the principles.
I look forward to working with you as a trusted source of persuasion application, training and support.
USING DR CIALDINI'S PRINCIPLES
Trusted By Leading Enterprises Around The World
Read many testimonials
EVENTS
Upcoming COURSES and events
Course spots can fill up quickly, so don’t delay when you’re ready to register.
Our FREE events will educate and entertain. Join us and bring a co-worker or friend.
Webinar: Free Persuasion Insights for Entrepreneurs and Sales Managers
Webinar: Free Persuasion Insights for Entrepreneurs and Sales Managers
Ethical persuasion skills are in high demand and are recommended to be developed by world-leading organisations. This session is ideal for entrepreneurs and sales managers eager to enhance their persuasive skills in both selling and team leadership while maintaining eth...
Webinar: Free Persuasion Insights for Entrepreneurs and Sales Managers
Webinar: Free Persuasion Insights for Entrepreneurs and Sales Managers
Ethical persuasion skills are in high demand and are recommended to be developed by world-leading organisations. This session is ideal for entrepreneurs and sales managers eager to enhance their persuasive skills in both selling and team leadership while maintaining eth...
Webinar: Free Persuasion Insights for Entrepreneurs and Sales Managers
Webinar: Free Persuasion Insights for Entrepreneurs and Sales Managers
Ethical persuasion skills are in high demand and are recommended to be developed by world-leading organisations. This session is ideal for entrepreneurs and sales managers eager to enhance their persuasive skills in both selling and team leadership while maintaining eth...
CHARITY EDUCATIONAL SESSION
CHARITY EDUCATIONAL SESSION
We're delighted to offer Charity's some much needed education about the Science of Ethical Persuasion to assist them with their good work.
CHARITY EDUCATIONAL SESSION
CHARITY EDUCATIONAL SESSION
We're delighted to offer Charity's some much needed education about the Science of Ethical Persuasion to assist them with their good work.