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01. Effective
Understanding what motivates people to take action and what makes them say yes to a request when it is in their favour to say yes allows you to realise the success you were always meant to have — small changes for a BIG difference.
02. Ethical
While the Principles of Influence can be used unethically, the science is clear: Unethical application is a long-term disaster.
Ethical use is the more successful approach; builds strong relationships with your audience and attracts and retains ethical employees in your organisation.
03. SCIENCE BACKED
The Cialdini Institute of which we are a founding member, only teaches what the science has shown works.
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
