I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.

I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!

I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.

This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.

Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.

Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀

Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.

There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.

Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.

I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!

The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.

I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.

I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.

Through this course I learned necessary tools and skills to improve my business!

I can’t thank Patrick enough

This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.

Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.

The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned…If these messages are applied, then our objective of creating a more successful business will have been met

Our company, Glenelg Scuba in South Australia, has had Patrick van der Burght present to us on the topic of Influence and the Request process. Patrick van der Burght presented in an easy and fun format with insights in psychology on how to ethically make people say yes to another’s request. He not only gave us the theory but also tailored ideas on how this could be tested and used in our specific industry.

The application of this knowledge was extremely valuable to our business but was not limited to just sales. The simple principles Patrick taught us were easy to understand, easy to use, ethical and are applicable outside the business as well. We have asked Patrick van der Burght back for a second presentation a year later to educate the new staff on Influence and are implementing this knowledge throughout our business. We have found a significant increase in the unit of sale and conversion rates.

I’m happy to recommend Patrick’s presentation to any business as we know it will be worth while.

Dr. Cialdini, I was concerned that because my sales team is very senior, sophisticated, and experienced, if you did not keep their attention, they would simply walk out, get on their Treos or start taking phone calls. I was most pleased that they stayed, were engaged and, from their responses, now months afterward, found: new, useful, long-term and important lessons to make these ‘old pro’s’ even better. Mission accomplished!

Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.

He blew everybody away. They were thrilled. In fact, afterward, one of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini’s effectiveness. He admitted he was wrong, and ended up taking 6 pages of notes on ways he can apply this information immediately to his work. And yes, you can quote me on this.

Dr. Cialdini’s message is a must business investment for healthcare or leadership!

Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.

If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.

No consideration of important lessons in leadership would be complete without noting Robert Cialdini’s Influence: Science and Practice.

Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.

This program will help executives make better decisions and use their influence wisely…Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist…

His presentation was stirring and full of information to help in the influencing decisions and more specific in getting closure on your ideas and services. I would recommend that anyone that works with the public and wants to persuade them in a decision or just influence thinking (executive, teacher, salesperson, politician) should attend Bob’s presentation. It is an educational, entertaining and value-adding experience.

I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.

I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!

I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.

This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.

Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.

Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀

Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.

There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.

Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.

I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!

The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.

I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.

I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.

Through this course I learned necessary tools and skills to improve my business!

I can’t thank Patrick enough

This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.

Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.

The message given in your presentation is just what our people needed to confirm that the psychology of influence can be learned…If these messages are applied, then our objective of creating a more successful business will have been met

Our company, Glenelg Scuba in South Australia, has had Patrick van der Burght present to us on the topic of Influence and the Request process. Patrick van der Burght presented in an easy and fun format with insights in psychology on how to ethically make people say yes to another’s request. He not only gave us the theory but also tailored ideas on how this could be tested and used in our specific industry.

The application of this knowledge was extremely valuable to our business but was not limited to just sales. The simple principles Patrick taught us were easy to understand, easy to use, ethical and are applicable outside the business as well. We have asked Patrick van der Burght back for a second presentation a year later to educate the new staff on Influence and are implementing this knowledge throughout our business. We have found a significant increase in the unit of sale and conversion rates.

I’m happy to recommend Patrick’s presentation to any business as we know it will be worth while.

Dr. Cialdini, I was concerned that because my sales team is very senior, sophisticated, and experienced, if you did not keep their attention, they would simply walk out, get on their Treos or start taking phone calls. I was most pleased that they stayed, were engaged and, from their responses, now months afterward, found: new, useful, long-term and important lessons to make these ‘old pro’s’ even better. Mission accomplished!

Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.

He blew everybody away. They were thrilled. In fact, afterward, one of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini’s effectiveness. He admitted he was wrong, and ended up taking 6 pages of notes on ways he can apply this information immediately to his work. And yes, you can quote me on this.

Dr. Cialdini’s message is a must business investment for healthcare or leadership!

Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.

If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.

No consideration of important lessons in leadership would be complete without noting Robert Cialdini’s Influence: Science and Practice.

Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.

This program will help executives make better decisions and use their influence wisely…Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist…

His presentation was stirring and full of information to help in the influencing decisions and more specific in getting closure on your ideas and services. I would recommend that anyone that works with the public and wants to persuade them in a decision or just influence thinking (executive, teacher, salesperson, politician) should attend Bob’s presentation. It is an educational, entertaining and value-adding experience.