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Ethical Persuasion Keynote

KEYNOTE – ETHICAL PERSUASION: THE ULTIMATE BUSINESS SKILL

Completely in line with Dr Cialdini’s approach

  • Benefit from strategies endorsed by Google, Microsoft, Apple, Allianz, Bose and others
  • Keynote teaching science-backed strategies for common persuasion situations
  • Certificate of Completion available to attendees
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Cialdini Institute Licensed Trainer 2025
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STOP DOING WITHOUT

Schedule a FREE Discovery call to investigate your situation, give you some advice and co-create how we can best assist you

How can Persuasion help your team?

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The practical approach to ethical persuasion provided a fresh view on how we communicate—both with clients and within our teams. We're already thinking about how to apply some of the strategies in our day-to-day. Thanks for making it engaging and relevant!

Craig Shaw

Director of Home Loan Partnerships, WESTPAC

Speaker Highlights

Speaker Highlights at WESTPAC for PROLOAN

Leadership told us that the extended keynote (workshop) had resulted in engagement they hadn’t seen in a long time.

“There is a moment of power after someone says no to you. If you know what to do in that moment, you can turn a no into a yes.”

Persuasion Keynote

Your team needs to have ethical persuasion skills to not fall behind

Forbes, World Economic Forum, LinkedIn

World-leading organisations like the World Economic Forum recommend that business operators develop their team’s social influence or ethical persuasion. Persuasion skills, which are of course also important during negotiations and presentations.

Regardless if a team member’s position is in sales, marketing, advertising, PR, HR, procurement, customer service, leadership or accounting, without knowing the science available, the company will suffer unnecessary losses when it comes to:

Closing sales – Booking appointments – Enhancing collaboration
Building more loyal relationships – Securing budgets
Gaining approval for plans and projects – Client satisfaction
Getting the bills paid on time

However, a team member is also personally disadvantaged by not being confident in persuasion skills. Team members may:

  • Feel dissatisfied with their achievements, causing stress and loss of staff
  • Resort to unethical practices with risk to own health and company reputation
  • Not be so successful in the achievement of private goals.

These are all valid reasons why persuasion is typically a TOP-5 in-demand soft skill desired by businesses.

Cialdini Teachings Are Trusted By Leading Enterprises Around The World

Ethical Persuasion Keynote

Start using Ethical Persuasion to your immediate advantage

Clearly, mastering a skill like ethical persuasion is not going to happen in a day, but because the theory is so easy to understand and your team members hear about the science it is based on, they will feel confident and capable to start making changes to their persuasive efforts immediately after our 1 or 2-hour Keynote. This implementation by team members then brings success to them and the company.

For each of the 7 principles, we have carefully matched 7 influence challenges that your team members will be facing everyday. Therefore, the application examples we will teach them will resonate with them and empower them to use and benefit from Ethical Persuasion, whether in sales, advertising, PR, HR, marketing, leadership or any other department.

Ethical Persuasion Keynote

Let us help your team identify decision triggers for business success

This Keynote can be delivered in 1 or 2 hours. Both would cover the same insights about using ethical persuasion, but in the 2-hour keynote, we incorporate some exercises for each of the 7 principles. Attendees then have some time to think and come up with more applications for what they have learned. Application is wide-ranging and can benefit areas like:
Patrick van der Burght, Cialdini Licensed Trainer, delivering a keynote presentation, touching on contrast

Provided with the Keynote are:

  • HANDOUT
    With this handout, the most important information will not need to be written down.
  • CERTIFICATE OF ATTENDANCE
    A certificate is available so attendees can demonstrate they attended.
  • FURTHER FREE ONLINE VIDEO TRAINING
    Usually, the insights, simplicity and potential of using persuasion science leaves people wanting more. At the end of the Keynote, attendees will be invited to join a complimentary online program with weekly online lessons and the ability to ask further questions in a LIVE Q&A call. 

Don’t fall behind your competitors

Increasing conversion rate is the fastest way to grow a business. As persuasion is all about increasing compliance, you need to learn how to effectively persuade others, as mentioned in:
  • Harvard Business Review: “The C-Suite Skills That Matter Most”
  • Forbes: “Top-3 Most In-Demand Power Skills to learn in 2024”
  • World Economic Forum: “Key Business Skills to Develop”
Forbes, World Economic Forum, Harvard Business Review

Connect with Us

It is wonderful to see your interest in this subject and your commitment to getting your team to tools to do well. Let’s discuss your aims for training of your team and how a Keynote or anything else may best suit your goals. Connect with us using the contact form below, or click the botton to schedule a strategy call.
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