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Ethical Persuasion Webinars

Learn some Science-Backed Strategies You’ve been missing

  • Profit from valuable insights you can use immediately
  • Completely in line with Dr Cialdini’s approach
  • Benefit from strategies endorsed by Google, Microsoft, Apple, Allianz, Bose and others
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Cialdini Institute Licensed Trainer 2025
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“Did you know that there is a science to how people make decisions?”

Hear YES More often

EVERYONE IS SAYING PERSUASION SKILLS NEED DEVELOPING

Forbes, World Economic Forum, LinkedIn

World-leading organisations like the World Economic Forum recommend that business operators develop their team’s social influence or ethical persuasion. Persuasion skills, which are of course also important during negotiations and presentations.

Ethical Persuasion skills are the skills that help us to get agreement where agreement is possible. Regardless of whether your position is in sales, marketing, advertising, PR, HR or procurement, without knowing the science available to you, you will suffer unnecessary losses when it comes to:

  • Closing sales
  • Booking appointments
  • Enhancing collaboration
  • Building more loyal relationships
  • Securing budgets
  • Gaining approval for plans and projects

Start by accessing your free lessons in ethical persuasion.

Patrick van der Burght, Cialdini Licensed Trainer, delivering a keynote presentation showing trusted brands

ETHICAL Persuasion WEBINARS

LEARN SOMETHING, USE IT, PROFIT FROM IT, AND THEN let us help you TO MASTER IT

Too often, a webinar is just a massive sales pitch with little of value being shared. We like to be different and reward you for coming by letting you experience value. Sure, we’ll let you know how you learn more at the end, but we’ll be sharing insights that have produced significant successes for others that you can use and ensure your time was well spent.

ETHICAL PERSUASION WORKSHOPS

Pick an event that works for you and register

Join this FREE webinar on the science of ethical persuasion, hosted by Cialdini Certified Trainer Patrick van der Burght

Webinar: How to Hear YES More Often in your Business

Date and time:
Monday, 17th of February 2025. 12PM, Melbourne time

Audience:
For Entrepreneurs and Sales Managers, but anyone can join.

Let’s explain to you the science of why getting YES is getting harder. Learn how you can find the information that your clients want and need to hear from you and your sales team to ethically facilitate easier YES decisions and build stronger, more loyal relationships at the same time. 3 Case Studies of real-world application examples will be shared.

Use the registration form to register.

Cialdini Teachings Are Trusted By Leading Enterprises Around The World

Ethical Persuasion Training and Consulting

Testimonials

In just 90 minutes, Patrick provided invaluable insights on how we can enhance some our communication and presentation strategies for Big Brothers Big Sisters. I particularly appreciated how his suggestions were backed by actual studies, lending credibility to his advice.

Tania Hutchison

Operations Manager, Big Brother Big Sister

I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign. This was the first time ever I had someone sign up after one session.

Trevor Mifsud

CEO, vCloud Group

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method.

Maureen Barten

Brand Voice Strategist, Maureen Barten Consulting

Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.

Kosta Iatrou

Brand Strategist, IKONIC Brands