Cialdini Certified Practitioner course certificate

Learn Persuasion – Cialdini Certified Practitioner Course with Live Training

Lifetime Accreditation
Access to E-Learning Now & 8 Weeks of Training Sessions start on 16th September 2025
+ Exclusive 90 Days access to further Practice Sessions

Online Video Training with Dr Cialdini

Typically, within 1 or 2 days after your payment, you will gain access to the e-learning portal and you can start to learn persuasion. In-depth training in the Principles of Persuasion are taught to you by Dr Cialdini himself via many short videos. This means you can start to learn persuasion almost immediately if desired, even before the live training sessions with your trainer begin. Alternatively, you can wait with the E-learning and do it section by section in preparation for the group training sessions. All up, the information in the e-learning portal might take 8-10 hours to complete, so in preparation for each training session, you may just need 1 to 1.5 hour.

You will do a test at the end of your journey through the online Cialdini Certified Practitioner course component. Upon successful completion of the test, you will be issued your certificate signed by Dr Cialdini and will have earned your lifetime accreditation as an ‘Cialdini Certified Practitioner’. Your access to the e-learning portal lasts 12 months, and 2 exam attempts are included.

Learn persuasion in EIGHT LIVE Online Training Sessions

In the online group sessions that come as part of this purchase, we will solidify your understanding of the amplifiers and activators of the principles of persuasion. There is also time for discussion on how you think the principles covered that week could be applied to specific practical situations. This interaction differentiates this training from ‘just’ obtaining new information (Research shows that in a week, you will forget 90% of new information if it is not used). The training sessions, therefore, help you retain the new knowledge and feel confident in your application skills. It’s a great way to learn persuasion.

When you select your starting date before your purchase, please ensure that the starting times (based on Melbourne, Australia) suit you in your time zone.
A temporary replay of the group training sessions will be made available in case you miss a session but you should aim to attend all of them.

Live events with the Cialdini Institute

You will likely be invited to exclusive live events if they happen, during which Executives of the Cialdini Institute or Dr Cialdini himself will update you with the latest in behavioural science. This often ends with opening up for questions. Raise your hand and ask what you want to know.

Pricing for Australian residents and companies includes GST.

To find out more about the Cialdini Certified Practitioner course, go here.
To visit the shop and purchase your seat, go here in the shop.
To investigate all our learning and service options, go here instead.

Learn persuasion in this program, starting on these dates and times (please make sure they suit you):

September 2025

8 Weekly session

The dates and times of training sessions are (please make sure they suit you)
AUSTRALIAN Eastern Time: Starting 7 PM Tuesday, the 16th of September 2025, ending on Wednesday, the 4th of November 2025.
Australia will go to summer time on the 5th October so some time chances will affect this course for overseas students.

For students in various countries, the first session is as follows.

LA : Tuesday 16th of September 2025, 2:00 AM (!)
New York : Tuesday 16th of September 2025, 5:00 AM (!)
Amsterdam : Tuesday 16th of September 2025, 11:00 AM
Dubai : Tuesday 16th of September 2025, 1:00 PM
Mumbai : Tuesday 16th of September 2025, 2:30 PM
Perth/Singapore : Tuesday 16th of September 2025, 5:00 PM
Melbourne/Sydney : Tuesday 16th of September 2025, 7:00 PM
New Zealand : Tuesday 16th of September 2025, 9:00 PM