by Patrick van der Burght | Sep 11, 2023 | Uncategorized
After 4 days of witnessing social proof, kids with fear of dogs were easily persuaded to play with dogs. Fear of dogs can be a debilitating phobia to deal with. Dogs are popular and in some countries stray dogs are around. In a fascinating experiment the power of the...
by Patrick van der Burght | Sep 9, 2023 | Uncategorized
When trying to persuade people to do a particular behaviour or action, the principles of influence can provide ethical and genuine motivators. The giving of something, can be a motivator to persuade into a behaviour or action but how it is given matters a lot. Is it...
by Patrick van der Burght | Sep 1, 2023 | Uncategorized
The art of ethical persuasion can be used privately and professionally to significantly increase your probability that others will say yes to your requests or proposals. So when it comes to motivating high school students, that they should eat more fruit, the same...
by Patrick van der Burght | Aug 30, 2023 | Uncategorized
When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...
by Patrick van der Burght | Aug 30, 2023 | Uncategorized
The Milgram Experiment demonstrated that 66% of people in the study kept going in administering electric shocks to a stranger, to a deadly level and dispite verbal protests as long as the ‘researcher’ kept telling them to. The Milgram Experiment is now a...
