CIALDINI CERTIFIED PRACTITIONER COURSE

The fastest way to learn persuasion properly

✓ Dr Cialdini’s only official online training
✓ Self-guided learning with Dr Cialdini + Exclusive LIVE events with the Cialdini Institute
✓ EIGHT LIVE online training sessions and THREE practice sessions with a Cialdini Certified Trainer
✓ Money-back guarantee
✓ Average rating is 4.7

CHECK AVAILABILITY - COURSE + LIVE TRAINING BUY WITHOUT TRAINING (ONLINE ONLY)

Insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.

Kirsty Mitchell

Business Coach, Trusted Advisor Network

Be the person in the office with Ethical Influencer Practitioner accreditation from Dr Cialdini

INFLUENCE TRAINING WORTHY OF YOUR RESUME

BECOME THE PERSON IN YOUR OFFICE WITH THE CIALDINI ACCREDITATION

People who teach themselves through books and audio programs understand the beauty of the Principles of persuasion but rarely understand them all well enough and fail to implement them correctly and consistently.

The Cialdini Certified Practitioner course with training is your way to learn and move to mastery of this skill. Besides convenient online learning with Dr Cialdini, you will be guided and supported in your development of application skills and confidence through eight group video calls with your Cialdini Certified Trainer.

The inclusions are extensive. The support is real and the accreditation will enhance your value and authoritative standing in the workplace.

Cialdini Certified Practitioner Course with LIVE Training

AUD 3497
including 8 live training sessions
and 3 practice sessions

Private group training available

SECURE YOUR SEAT

Cialdini Certified Practitioner Course WITH training
AUD 3497
including 8 training sessions and
90 days of Applied Persuasion Roundtable

SECURE YOUR SEAT

Discover what is inside the online material

Thousands of professionals around the globe have engaged in Dr. Cialdini’s TRAINING

Cialdini Ethical Influence Practitioner course certificate

So much KNOWLEDGE and SUPPORT

Cialdini Certified Practitioner COURSE INCLUSIONS

Dr Cialdini and the Cialdini Institute put together a great course. Here is a summary of what is included.

Online E-Learning Course with Dr Cialdini

Shortly after your enrolment, we create access to the E-Learning portal with the Cialdini Institute. Here, you have 12 months of access to approximately 8 to 10 hours of video training by Dr Cialdini, teaching you the finer details of persuasion.

EIGHT live online classes with your Cialdini Certified Trainer

This program is available without live training sessions, but if you purchase the program with the training sessions included (typically over 8 weeks), you will experience more in-depth learning, significant development of application skills and a high level of confidence. In addition, you will be working on an influence challenge you face at work or privately, and your trainer will check your ideas. This boosts your retention rate and ensures you develop skills you will use confidently.

Dr Cialdini recommends including the live training sessions, guaranteeing that you gain abilities for life and feel confident in applying them.

Our Cialdini Certified Practitioner course with live training is just AUD 3497 and now, exclusive to us, INCLUDES $1200 worth of additional training through 90-days access to the Applied Persuasion Roundtable sessions.

BUY COURSE with Training and Practice Sessions

BUY ONLINE COURSE ONLY

Discover what is inside the online material

Dr CIaldini speaks on the power of influence

Cialdini Institute Training with Ethical Persuasion Money Back Guarantee

For both the Cialdini Certified Practitioner course WITH or WITHOUT live training sessions, we have a confident money-back guarantee available for you that provides you a full refund, no questions asked.* (Open the accordion fields below for more info)

*Money-back Guarantee - CCP course with live training

The Ultimate Business Skill comes with the Ultimate Guarantee

You can only Profit – Despite the raving testimonials of our past clients and the strong recommendation of world-leading organisations like the World Economic Forum (Priority 3 for 2025) who urge you to develop this skill… you may not be 100% sure that Dr Cialdini’s persuasion science or Patrick van der Burght is the right match for you or your team. This is why we offer you a 100% money-back guarantee, so you have nothing to lose and plenty to gain for registering now.

In short: Participate for 4 weeks, access about half of the training materials (up to Module 6 Unity) and do at least 3 of the first 4 live sessions but not the 5th or beyond… if not delighted in any way, ask for a refund in that week after the 4th session and we’ll refund your money.

In relation to the Cialdini Certified Practitioner course with LIVE training by Patrick van der Burght, if:

You don’t feel this is the most potent communication skill you’ve ever come across
You feel this is manipulative, unethical or doesn’t fit into how you communicate
You don’t feel your investment was a wise one, or your team doesn’t love this
You don’t feel Patrick van der Burght is capable of delivering this in a productive and engaging way or
You want your investment back for any other reason…

We will process a full refund for you, provided you or any team members you request a refund for have:

Invested time and given this a fair go by doing the communicated homework (approx. 4 hours to this point) and completing at least inclusive of Module 5 (Liking) in the E-Learning portal.
Attended at least 3 of the 4 first LIVE group training sessions.
Did not access any training modules beyond Module 6 (Unity) in the E-Learning portal with Dr Cialdini and did not attend the 5th or later live training sessions.

This means you can access and learn as much as you can from access to the online E-learning portal Modules 1 to 6, which includes:

Taking the Pre-Assessment Test to guide your level of understanding AND practical application skills
The Principles of Persuasion
The Principles of Persuasion: Common Mistakes
Dr Neidert’s Core Motive Model (which principles to use for which situation)
Ethics in Persuasion
Research findings on Unethical Behaviour
The Influence Process: The potent brainstorming technique developed by the Cialdini Institute
The Contrast Phenomenon
The Principle of Reciprocity
The Principle of Reciprocity: Activators and Amplifiers
The Principle of Reciprocity: Gifts
The Principle of Reciprocity: Amplify a Gift
The Principle of Reciprocity: Concessions
The Principle of Liking
The Principle of Liking: Similarities
The Principle of Liking: Praise
The Principle of Liking: Cooperation
The Principle of Unity
The Principle of Unity: How to activate
The Principle of Unity: Kinship
The Principle of Unity: Localism
The Principle of Unity: Synchronicity
The Principle of Unity: How to amplify Unity

AND you have the first 4 LIVE training sessions with Patrick van der Burght.

We are confident you will be very impressed by what you’re learning and that your team will love this and gravitate to it, but if not, you can request a refund in the week after the 4th live training session, and you will receive a full refund, and access to the E-Learning portal will be terminated. In the case of a team enrolment, the same conditions apply to the behaviour of each team member. Where one or more members did advance in their access beyond Module 6 (Unity) or did not attend at least 3 of the 4 Live training sessions, their portion of the total team investment will be excluded, and the portion of those that did meet the conditions will be refunded.

Did something prevent you from attending?

Life still happens around us. If individuals registered for our publicly available Cialdini Certified Practitioner program with live training find themselves incapable of attending the live sessions, we will gladly move that person to a future series of live training sessions, but we can only allocate a spare spot to you. This means you will be notified in the last days before another program starts if you can occupy one of the remaining seats that haven’t been purchased by others, and we would expect you to join in from the start.

*Money-back Guarantee - CCP course without live training

The Ultimate Business Skill comes with the Ultimate Guarantee

You can only Profit – Despite the raving testimonials of our past clients and the strong recommendation of world-leading organisations like the World Economic Forum (Priority 3 for 2025) who urge you to develop this skill… you may not be 100% sure that Dr Cialdini’s persuasion science is the right match for you or your team. This is why we offer you a 100% money-back guarantee, so you have nothing to lose and plenty to gain for registering now.

In short: In 30 days from your purchase, access up to about half of the training materials (up to Module 6 Unity) and if not delighted in any way, ask for a refund and we’ll refund your money.

In relation to the Cialdini Certified Practitioner course without LIVE training, if:

You don’t feel this is the most potent communication skill you’ve ever come across
You feel this is manipulative, unethical or doesn’t fit into how you communicate
You don’t feel your investment was a wise one, or your team doesn’t love this or
You want your investment back for any other reason…

We will process a full refund for you, provided you or any team members you request a refund for have:

Not accessed any training modules beyond Module 6 (Unity) in the E-Learning portal with Dr Cialdini.

This means you can access and learn as much as you can from access to the online E-learning portal Modules 1 to 6, which includes:

Taking the Pre-Assessment Test to guide your level of understanding AND practical application skills
The Principles of Persuasion
The Principles of Persuasion: Common Mistakes
Dr Neidert’s Core Motive Model (which principles to use for which situation)
Ethics in Persuasion
Research findings on Unethical Behaviour
The Influence Process: The potent brainstorming technique developed by the Cialdini Institute
The Contrast Phenomenon
The Principle of Reciprocity
The Principle of Reciprocity: Activators and Amplifiers
The Principle of Reciprocity: Gifts
The Principle of Reciprocity: Amplify a Gift
The Principle of Reciprocity: Concessions
The Principle of Liking
The Principle of Liking: Similarities
The Principle of Liking: Praise
The Principle of Liking: Cooperation
The Principle of Unity
The Principle of Unity: How to activate
The Principle of Unity: Kinship
The Principle of Unity: Localism
The Principle of Unity: Synchronicity
The Principle of Unity: How to amplify Unity

We are confident you will be very impressed by what you’re learning and that your team will love this and gravitate to it, but if not, you can request a refund within 30 days of your purchase, and you will receive a full refund, and access to the E-Learning portal will be terminated. In the case of a team enrolment, the same conditions apply to each team member. Where one or more members did advance in their access beyond Module 6 (Unity), their portion of the total team investment will be excluded, and the portion of those that did meet the conditions will be refunded.

Student Reviews of the Cialdini Certified Practitioner Course
with training by Patrick van der Burght

I can’t thank Patrick enough

Through this course I learned necessary tools and skills to improve my business!

I can’t thank Patrick enough

Farzad Nejatpour - Master Electrician, Canada

More influential in my business without dirty tricks

This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process.

Michal Gnilka - Influencer Chef, Poland

Invaluable, insightful and surprising

Invaluable, insightful and surprising learning that everyone should know and utilise. I’m already seeing positive changes with my company.

Tristan Baker - iCoccoon Kinesiology, Australia

Ethics play a significant role in my business

I recently completed my training, and it was an incredible experience. Gaining insights into the science of human psychology and learning how to apply it ethically was the highlight for me. Ethics play a significant role in my business, so this aspect truly resonated. Patrick van der Burght is an exceptional trainer. I initially met him through a referral group, where he would often share invaluable tips, particularly about hearing “yes” more often. I highly recommend this training to anyone looking to enhance their understanding and improve their communication skills.Show more

Lathika Nair, Principle Designer and Lathika Nair Design

Well delivered, insightful, practical and engaging

I have finished the Ethical Influence Practitioners Program this week. The 8-week course facilitated by Patrick van der Burght was well delivered, insightful, practical and engaging. I liked that I was learning with others and we could share and discuss our experiences throughout the course. The program was very accessible and Patrick was really helpful making it relevant to my business coaching practice.Show more

Kirsty Mitchell, Business Coach and Advisor

Shifts in my thinking and choice of language

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!Show more

Maureen Barten, Brand Voice Specialist - Maureen Barten Consulting

This was the first time ever I had someone sign up after one session

I have been working with Patrick for a few weeks now and have completed my first session out of a eight-week course in persuasion and influence. This week I received a submission form from my website from an international client from the United States. We got on a zoom session and discussed the products and services we provide which aligned with what he was looking for. I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign.Show more

This was the first time ever I had someone sign up after one session, there is no doubt the skills I am gaining from being part of the Ethical Influence Practitioner course that Patrick is teaching is helping with me grow my business.

Thank you, Patrick, I highly recommend everyone to do Patrick’s Ethical Influence Practitioner course if you are serious about growing your business and building better relationships with new and existing customers.

Trevor Mifsud. CEO - VCLOUD GROUP

Patrick delivered a most insightful, very well-prepared and thoughtful course

Today I completed the Principles of Persuasion course delivered by Patrick van der Burght, and I couldn’t be more happier for myself, my business and my clients 😀

Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience. Patrick is such a master at delivering and engaging every participant to bring out the very best in everyone.Show more

There were so many light bulb moments for me regarding how I can better market my business on our website, social media, and other touchpoints. Plus, there were many aspects of the course that I could pass on to my clients to help improve their businesses.

Many thanks, Patrick; you’re a true gentleman and a master facilitator of the course.

I highly recommend you contact Patrick and get on the next course pronto. You don’t want to miss out on becoming more persuasive and making massive improvements in your business and your life.

Kosta Iatrou, IKONIC Brands

Substantially impactful shifts in my thinking

Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion. The opportunity to learn and to practice with the others in the course was a great learning method. It is so rewarding to hear “yes” more often – and all within our own grasp! Loved it Patrick!!!Show more

Maureen Barten

Excellent course

The excellent course with Patrick Van der Burght was transformational, giving me proven tools to become influential in my business and beyond, as the benefits extend to every day life.

Beata Rakowski - Home Health Consultant & Author, Canada

I transformed my communication

I transformed my communication by using the Cialdini principles. I am understanding better what people are saying. I am intentionally saying what I mean much better.

Kathy Kelly, Alaska

Applicable to both my personal life and business pursuits

I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.

Peter Hoffman