Typically, within 1 or 2 days after your payment, you will gain access to the e-learning portal with in-depth training in the Principles of Influence taught to you by Dr Cialdini himself via many short videos. This means you can start learning almost immediately if desired, even before the live training sessions with your trainer begin. Alternatively, you can wait with the E-learning and do it section by section in preparation for the group training sessions. All up, the information in the e-learning portal might take 8-10 hours to complete, so in preparation for each training session, you may just need 1 to 1.5 hour.
You will do a test at the end of your journey through the online Cialdini Certified Practitioner course component. Upon successful completion of the test, you will be issued your certificate signed by Dr Cialdini and will have earned your lifetime accreditation as an ‘Cialdini Certified Practitioner’. Your access to the e-learning portal lasts 12 months, and 2 exam attempts are included.
In the online group sessions that come as part of this purchase, we will solidify your understanding of the principles of persuasion you learned in the E-Learning system and the amplifiers and activators. There is also time for discussion on how you think the principles covered that week could be applied to specific practical situations. This interaction differentiates this training from ‘just’ obtaining new information (Research shows that in a week, you will forget 90% of new information if it is not used). The training sessions, therefore, help you retain the new knowledge and feel confident in your application skills. Ensuring you understand and feel confident in applying your new skills.
When you select your starting date before your purchase, please ensure that the starting times (based on Melbourne, Australia) suit you in your time zone.
A temporary replay of the group training sessions will be made available in case you miss a session but you should aim to attend all of them.
You will be invited to six live events, during which Dr Cialdini will update you with the latest in behavioural science. He often ends these sessions by opening up for questions. Raise your hand and speak to the man himself!
Pricing for Australian residents and companies includes GST.
To find out more about the Cialdini Certified Practitioner course, go here.
To visit the shop and purchase your seat, go here in the shop.
To investigate all our learning and service options, go here instead.
Effectively, the dates of this program are: Tuesday the 11th and 18th of March, then once on a Wednesday the 26th, then Tuesday the 8th, 15th, 22nd and 29th of April, and the 6th of May
(The Daylight Savings time change in Australia is on the 6th of April, so there will be a time change during this course)
For students in various countries, the first session is as follows.
LA : Monday 10th of March 2025, 01:30 PM
New York : Monday 10th of March 2025, 04:30 PM
Amsterdam : Monday 10th of March 2025, 09:30 PM
Palestine: Monday 10th of March 2025, 10:30 PM
Dubai: Tuesday 11th of March 2025, 00:30 AM (!)
Mumbai : Tuesday 11th of March 2025, 02:00 AM (!)
Perth/Singapore : Tuesday 11th of March 2025, 4:30 AM (!)
Melbourne/Sydney : Tuesday 11th of March 2025, 7:30 AM
New Zealand : Tuesday 11th of March 2025, 9:30 AM
Time indications are provided as a guide only. Program dates/times are based on Melbourne, Australia time.
Please check the days and times for your time zone yourself.