The Business Growth Podcast:
Welcome to Ethical Persuasion Unlocked — the podcast where the science of human decision-making meets real-world business growth.
On this show, Patrick van der Burght will share practical strategies to influence growth in your business through the science of ethical persuasion, and our entrepreneurs, CEOs, and expert guests will share their skills and strategies to fuel real business growth.
Join us as we unlock the principles of persuasion that make life, business, and relationships more authentic, more ethical, and more effective.
Good influence isn’t about pressure, it’s about purpose.
This podcast unpacks real, practical ways to grow your business ethically. From leadership lessons to marketing insights, it’s everything you need to influence without losing your values.
Episode 21
About this Podcast:
Can supporting a charity actually help grow your business? For many business owners, charitable giving is something they do because they genuinely want to make a difference.
Episode 20
About this Podcast:
Social Influence or Ethical Persuasion is one of the world’s most valuable career skills.
Episode 19
About this Podcast:
Whether we like to admit it or not, human beings judge a book by its cover. When people meet you for the first time, their brains look for rapid, subconscious shortcuts to determine if you are credible, competent, and worth listening to.
Episode 18
About this Podcast:
Managing a team by relying purely on authority and financial incentives is an incredibly expensive and exhausting strategy. While bonuses might create a short-term spike in performance, they rarely build long-term loyalty.
Episode 17
About this Podcast:
While not an official “Principle of Persuasion” on its own, the Contrast Phenomenon is a powerful psychological lever that acts as an amplifier for every single one of Dr. Cialdini’s seven universal principles.
Now on Spotify, Apple, YouTube and wherever you get your podcasts from.
Because ethical persuasion feels right, not forced.
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