by Patrick van der Burght | 16 SEP 2023
The Principle of Authority This is a very interesting principle of persuasion and very powerful. Dangerous too because we can unknowingly fall victim to it, as research is showing clearly, AND it can be used unethically very easily. Many con-artist will be well...
by Patrick van der Burght | 30 AUG 2023 | Persuasion Insight
The Milgram Experiment demonstrated that 66% of people in the study kept going on administering electric shocks to a stranger, to a deadly level and despite verbal protests as long as the ‘researcher’ kept telling them to. The Milgram Experiment is now a...
