by Patrick van der Burght | 3 OCT 2026 | Persuasion Insight, News
Introducing Behavioural Photography: Applying Behavioural Science to Images For many years, my work in ethical persuasion has focused on a deceptively simple question: what causes people to say YES? We know that the words we choose matter. The order in which...
by Patrick van der Burght | 17 SEP 2026 | Persuasion Insight
The Dark Side of Persuasion in Politics: Who Is Influencing Your Vote and Our Politicians? Voting matters. It determines who writes our laws, spends our money, sets our priorities and represents us internationally. Yet when we enter a polling booth, the...
by Patrick van der Burght | 14 SEP 2026 | Persuasion Analysis, Persuasion Insight, Podcasts
Strategic Charity Partnerships: A Guide to Business Growth and Greater Community Impact Doing Good Can Help Grow Your Business A strategic charity partnership can do much more than help a business give back to the community. The right partnership can strengthen brand...
by Patrick van der Burght | 7 FEB 2026 | Persuasion Insight, Podcasts
We all have that one person. Maybe it is a difficult client who scrutinises every line of your proposal. Maybe it is a new manager whose style clashes with yours. Or perhaps it is a stakeholder you simply cannot get on the same page with. How can we use the Science of...
by Patrick van der Burght | 20 DEC 2025 | Podcasts, Persuasion Insight
It is a common misconception in business that a little “white lie” to close a deal is harmless, but these unethical sales tactics have significant consequences. We often see teams telling clients that “stock is running low” when the warehouse...
