by Patrick van der Burght | 25 NOV 2025 | Persuasion Insight
The hardest part of persuasion is knowing what you actually want to persuade. Most professionals focus on their end goal—”I want to increase sales” or “I want my team to follow safety procedures.” But here is the reality check: Persuasion acts...
by Patrick van der Burght | 21 NOV 2025 | Persuasion Insight, News
Dr. Cialdini wrote a book that top CEOs and Nobel Prize-winning scientists consistently call the “best business book of all time”. Why? It’s because his work solves the most painful and costly problem in business: guessing. It is painful to watch...
