by Patrick van der Burght | 16 SEP 2023
The Principle of Authority This is a very interesting principle of persuasion and very powerful. Dangerous too because we can unknowingly fall victim to it, as research is showing clearly, AND it can be used unethically very easily. Many con-artist will be well...
by Patrick van der Burght | 17 AUG 2023
Scarcity MOVES people For those who want to be more persuasive and successful in life and business, the principle of Scarcity must be well understood. It MOVES people to take action! We won’t cover this principle every quarter or perhaps not even every year, so...
by Patrick van der Burght | 12 AUG 2023
What is Ethical Persuasion and why is it so crucial to your life? We are hitting things off with a bang. Let’s dive briefly into what Ethical Persuasion is, how it is critical in everyone’s lives and business and what the Principles of Influence are. Dr...
