ETHICAL PERSUASION WORKSHOPS
Ethical Persuasion Half-day Application Workshop
- Completely in line with Dr Cialdini’s approach
- Half-day in-person workshop on location OR online
- Benefit from strategies endorsed by Google, Microsoft, Apple, Allianz, Bose and others
- Certificate of Participation
The Problem with Traditional Influence
Why Ethical Persuasion is the Skill You can’t Ignore
Traditional persuasion often feels pushy, manipulative, or fake. That’s why people resist it. Ethical persuasion flips the script — it’s about honesty, empathy, and creating real connections that move people to say “yes” without pressure.
Build Trust
Become the person people naturally want to work with.
Inspire Action
Motivate decisions without coercion or pressure.
Grow with Integrity
Achieve results without compromise.
How it Works
Immediate and long-term results
This 4-hour Dr Cialdini and Cialdini Institute designed learning experience enables you to boost results across most business areas, like:
- Leadership
Guide your teams and enhance job satisfaction and skill retention while eliminating the silent resistance. - Sales
Ethically raise to awareness facts of the situation that your audience wants and needs to hear from you. - Marketing and Advertising
Craft messages that reduce uncertainty instead of steering leads to your competitors.
Delivery: All workshops are hosted live via Zoom, with limited seats to ensure interaction and personalized guidance. You’ll also have the chance to ask questions and workshop real-world scenarios directly with your trainer.
Your Starting Point
Half-Day Ethical Persuasion Workshop Packages
Each half-day workshop is designed to be practical, interactive, and immediately applicable to your business. Start with The Ultimate Business Skill, then continue your learning journey with any of the other three workshops in any order — or save by choosing a bundle.
START WITH OUR CORE WORKSHOP:
Ethical Persuasion:
The Ultimate Business Skill
THE CORE ETHICAL PERSUASION WORKSHOP
Human decision-making and strategies to deal with the most common influence challenges we face every day.
START WITH OUR CORE WORKSHOP:
Ethical Persuasion: Building Human Connection
Ethical Persuasion: Building Human Connection
When we have a strong relationship with clients, we can often double the likelihood they will agree to our proposals. In this workshop, we share powerful insights to build loyal relationships.
Ethical Persuasion: Boost Certainty and Trust in Times of Uncertainty
Ethical Persuasion: Boost Certainty and Trust in Times of Uncertainty
People experience uncertainty when you present the rational reasons they should accept what you are suggesting. In this workshop, we dive into the go-to principles of persuasion to reduce uncertainty and build trust.
Ethical Persuasion: This is how you Motivate People into Action
Ethical Persuasion: This is how you Motivate People into Action
Ok.. They love you. They love your product or service... but they are still not buying or doing as you asked. Your audience is lacking motivation, which is what we'll teach you to create with scientifically sound strategies in this workshop.
Hear YES More often
What will you learn and DO in this workshop?
There is a lot to the science of ethical persuasion. We can’t fit 20 hours of education (practitioner program) into a 4-hour workshop, but this one-day immersion experience will provide you with valuable persuasive strategies that will have a big impact on your success.
- We will teach you one critical dynamic/application for each of the seven principles.
- To increase value and practicality, these suit seven very common persuasion challenges you and your team members will encounter often.
- We’ll also give you several application tips per insight.
Time to work on application strategies
‘The Influence Process’: We will teach you a much more effective way to conduct brainstorming sessions in your organisation, called ‘the influence process’. We will break up the participants into small groups and practice using this process to develop more application approaches for the challenges faced by participants.
Investment to build this life skill, per person
Designed for Every Learner
Unlock the Power of Ethical Persuasion Packages
Total Workshop Package
All 4 Half-Day Sessions- Complete Training Journey – Start with the Core Ethical Persuasion Workshop, then progress through all 3 advanced sessions.
4 Workshops with an AUD 491 saving – Save more compared to booking single sessions.
All-Inclusive – Foundations and all-round application skills in the initial workshop plus Relationship Building, Reducing Uncertainty & Build Trust, and Motivating People into Action.
Step-by-Step Path – Apply ethical persuasion across every area of your business with clarity and confidence.
The 3 Deep-Dive Workshops
Already completed the Core Workshop? This package is designed for you.3 Advanced Workshops – Building Relationships, Reducing Uncertainty, and Motivating People into Action.
Designed for Alumni – Available if you’ve already completed the Core Workshop.
Flexible Order – Take the workshops in any sequence at your own pace.
Special Bundle Rate – AUD 797 (save AUD 244 compared to individual pricing).
Individual Workshop Investment
Choose 1 Half-Day WorkshopFocused & Interactive – Each half-day session gives you practical strategies to build trust, inspire action, and grow with integrity.
Start Strong – Begin with the Core Ethical Persuasion Workshop, then continue your journey with the advanced sessions at your own pace.
Investment – AUD 347 per workshop
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
Upcoming Workshops
Secure Your Spot in a Live Half-Day Session
Join our interactive, online half-day workshops and gain practical skills in ethical persuasion. Each session is focused, live, and designed to give you actionable strategies you can immediately apply in business and leadership. Seats are limited, so reserve your spot today!
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
ONLINE - Hear YES More Often - Incredible and valuable insights into the science of persuasion combined with enough processing time and brainstorming to formulate strategies and bounce those ideas off a Cialdini Licensed Trainer during the event.
Upgrade Offer
You'll have a credit towards our signature training
Learning how simple and impactful mastering ethical persuasion is can spur you on to want to learn more.
When you do one of our publically available 'application workshops' (the ones advertised here), we will allow you to use 50% of this investment towards one of our publicly available flagship Cialdini Certified Practitioner (CCP) Certification course within 3 months. This way, you have received this workshop at an incredible value, and you can ease your way into your learning journey if committing to our signature 8-week training program is too big a step for you right now. (see the shop page for details)
- Pay for workshop access
- Within 3 months of completion, register for a CCP program
- Receive 50% of this workshop investment as a credit towards the CCP program.