


A year of weekly Persuasion Lessons
ETHICAL Persuasion CONTINUITY PROGRAM
- A year of LIVE weekly bite-sized training related to sales, leadership, self-defence and general communication
- Starting your learning journey or refining your expertise
- Benefit from strategies endorsed by Google, Microsoft, Apple, Allianz, Bose and others
- MONEY-BACK GUARANTEE*
NOTE/UPDATE: The Training Sessions are now pre-recorded and released one per week, and you maintain access during this program.
LIVE online Q&A calls are available weekly to answer your implementation questions and provide assistance.
Unlock the Power of Ethical Persuasion:
12 MONTHS OF TRAINING
Are you ready to take your understanding and application of ethical persuasion to the next level?
Whether you’re starting your journey or fine-tuning your expertise, our year-long Continuity Program is designed to meet you where you are and help you grow.
I met Patrick a while ago and was fascinated by his knowledge of the art of persuasion and I’m currently doing the Persuasion Continuity Program which I’m loving! It’s great because its a short session each week touching on different factors (and there are SO many!) so it doesn’t take much time but it teaches me something new every day. I’m not new to sales or business but some of the subtle nuances make all the difference, like one word in the copy on a sale page or to show social proof or the psychology behind giving something for free for reciprocity instead of asking for an email first, and things you’d never even think of that make a big difference. I’m very interested in psychology and this is giving me some great foundational knowledge in short bursts so I can keep focused and then try implementing each new thing one at a time so it’s not too much information all at once. This is not only relevant to business but life success so it’s worth it for ANYONE to join! Thanks Patrick
Persuasion continuity program
A: For Learners Without Formal Certification
If you’ve attended free webinars, shorter courses, or are simply curious about the principles of ethical persuasion, this service offers an invaluable pathway to growth. You’ll learn actionable insights through regular educational materials at a manageable pace. Gain clarity, confidence, and practical understanding, ensuring you can effectively apply these powerful techniques in your daily interactions.
- Bite-Sized Learning: Receive digestible content that builds your knowledge step by step.
- Wide-Application Topics: Insights across all facets of ethical persuasion science, ranging from sales to leadership and communication in general.
- Immediate application: Introduce one aspect of ethical persuasion strategies to your daily activities week after week.
Join Today and start this week, and experience the confidence that comes with continuous learning and support from a Cialdini Licensed Trainer.

Our confident money-back guarantee provides you with a full refund, no questions asked.
*For individual access purchased, if at any time within 60 days (about eight sessions) you don’t feel you would earn your investment back with what is shared in every single session, then you can request a refund, and we’ll refund you in full.
SECURE WHAT YOU HAVE LEARNED
B: MOMENTUM For Certified Practitioners
You’ve already completed your formal training as a Cialdini Certified Practitioner, but those skills or application confidence could fade without regular engagement (Break the Forgetting Curve!).
This year-long connection to learning ensures you don’t forget, providing ongoing opportunities to refine your expertise, validate your interpretations, and confidently implement the principles you’ve learned.
- Expert Support
Bounce ideas off a certified trainer and receive feedback to enhance your application of persuasion techniques. - Stay Sharp
Regular touchpoints ensure your skills remain sharp and automatic. - Collaborative Growth
Join a community of like-minded practitioners to share experiences and insights.
Investment per person in this lifetime in-demand skill:
Don’t lose what you’ve learned
Beat the forgetting curve
It used to be 30 days, but research now shows that people lose 90% of new information in a week if there is no follow-up. This is why our flagship training, the Cialdini Certified Practitioner course with live training, typically runs over 8 weeks to ensure you walk away with all we teach you.
But what happens when you’re on your own? A lack of focus on the subject and having no peers to soundboard your ideas onto may cause you to lose some of the knowledge and skills you worked so hard to obtain.
That is why the Continuity Program is not only a valuable program for those new to persuasion but also key to those well-trained. Repetition is the master of all skill.
Start Anytime – Join us now
Dates and Times
You’re learning can be done when it suits you using the pre-recorded lessons. The added value comes from attending the LIVE Q&A calls and asking your questions about the application. The time of these sessions will vary, and may change over time. Depending on student numbers, we may in the future also schedule more sessions than once a week, which would give you more ability to join us.
For the moment, or main Q&A online meeting time is:
Wednesday Evening, 6PM Melbourne time, which is:
from approx October to April:
on Tuesday 11pm in Los Angeles,
Wednesday 2am in New York,
8am in Central Europe,
3pm in Perth/Singapore/Kuala Lumpur,
5pm Brisbane, 8pm New Zealand
from approx April to October:
on Wednesday 1am in Los Angeles, 4am in New York,
10am in Central Europe,
4pm in Perth/Singapore/Kuala Lumpur,
6pm Brisbane, 8pm New Zealand
Please check these times yourself if you’re outside Australia. Daylight saving time changes vary per country.
Initial Access is 12 months
You can then renew to extend access to the LIVE Q&A calls and your trainer.
This was a truly eye-opening learning experience. Soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process. I couldn’t recommend it enough to any business owner.
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
Hear YES More often
Why JOIN the continuity program journey?
This 12 months program is more than a learning tool; it’s an investment in yourself and your ability to convince others ethically and lead. Both professionally and privately. Bite-sized lessons in ethical persuasion science being unlocked for you every week for a year represent enormous value. Add to that the ability to connect LIVE with a Cialdini Certified Trainer and ask your application questions, for just under 11 months of the year, and the value as well as skill development goes through the roof. With your first year of access you’ll unlock:
- Bite-Sized lessons in one of the world’s most urgent soft skills, suitable regardless of your experience level.
- Weekly lessons unlocked
- Industry- or Situation-specific insights alongside each weekly lesson
- Access to precious LIVE Q&A calls to ask your application questions
Who is this program for?
Ethical Persuasion science is about communicating with people, the industry or your role isn’t actually that relevant. It scientifically restores the success that was always yours regardless if you are in sales, advertising, HR, PR, customer service, accounts, want to motivate people to behave a certain way, comply with your request, enhance teamwork, take leadership to the next level or even applying for your career defining first job… it all depends on your ability to convince others to comply with your requests. This program, therefore, benefits everyone by teaching some powerful essentials of a high-demand life skill.
Don’t let your skills plateau or your curiosity go unanswered. This is your opportunity to stay connected, stay inspired, and stay at the top of your game.
Join today and experience the confidence and success restorations that come from learning the science of ethical persuasion.