HALF-DAY ETHICAL PERSUASION WORKSHOPS
Boost Certainty and Trust in Times of Uncertainty
Build trust. Inspire loyalty. Drive action.
Learn practical strategies to connect authentically and turn relationships into lasting partnerships.
- Completely in line with Dr Cialdini’s approach
- Half-day in-person workshop on location OR online
- Benefit from strategies endorsed by Google, Microsoft, Apple, Allianz, Bose and others
- Certificate of Participation
Workshop Overview
This 4-hour, live, online, and interactive workshop introduces you to the foundation of Ethical Persuasion. Designed by Dr. Robert Cialdini and the Cialdini Institute, it’s the essential starting point in your persuasion journey.
In this session, you’ll explore the psychology of human decision-making and learn how to apply ethical strategies to the most common influence challenges you face every day.
You’ll walk away with strategies to:
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Understand the 7 principles of ethical persuasion.
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Recognize real-world persuasion dynamics in action.
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Respond effectively to resistance and hesitation.
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Apply persuasion ethically to build trust and credibility.
Ethical Persuasion: Boost Certainty and Trust in Times of Uncertainty
Strong relationships are the foundation of lasting business success. In this workshop, you’ll discover how to create loyalty, deepen trust, and increase the chances of clients and colleagues saying “yes” to your proposals. Learn practical strategies to connect authentically and inspire lasting partnerships.
Advanced Ethical Persuasion Workshops
Take Your Skills Further with Targeted Sessions
Reduce Hesitation, Build Confidence
People often struggle to make decisions when faced with uncertainty. This workshop equips you with practical persuasion strategies to strengthen trust, clarify the rationale, and guide clients and colleagues toward confident action.
What You’ll Learn
What will you learn and DO in this workshop?
There is a lot to the science of ethical persuasion. We can’t fit 20 hours of education (practitioner program) into a 4-hour workshop, but this one-day immersion experience will provide you with valuable persuasive strategies that will have a big impact on your success.
- We will teach you one critical dynamic/application for each of the seven principles.
- To increase value and practicality, these suit seven very common persuasion challenges you and your team members will encounter often.
- We’ll also give you several application tips per insight.
Time to work on application strategies
‘The Influence Process’: We will teach you a much more effective way to conduct brainstorming sessions in your organisation, called ‘the influence process’. We will break up the participants into small groups and practice using this process to develop more application approaches for the challenges faced by participants.
How it Works
Online
Delivered live via Zoom.
Interactive
Small group discussions, Q&A, and practice.
Practical
Tools you can apply immediately in sales, leadership, and communication.
Continue Your Ethical Persuasion Journey
Half-Day Ethical Persuasion Workshops
After completing the Core Workshop, choose from three advanced sessions to strengthen trust, build deeper connections, and inspire people into action.
Ethical Persuasion: The Ultimate Business Skill
Ethical Persuasion: The Ultimate Business Skill
Ethical Persuasion: Building Human Connection
Ethical Persuasion: Building Human Connection
When we have a strong relationship with clients, we can often double the likelihood they will agree to our proposals. In this workshop, we share powerful insights to build loyal relationships.
Ethical Persuasion: This is how you Motivate People into Action
Ethical Persuasion: This is how you Motivate People into Action
Ok.. They love you. They love your product or service... but they are still not buying or doing as you asked. Your audience is lacking motivation, which is what we'll teach you to create with scientifically sound strategies in this workshop.
Ethical Persuasion Workshop
Earn your Certificate
As testament to your dedication to mastering persuasive communication and excelling in this ultimate business skill, you will receive the official Certificate when you complete this workshop.
- Gain more Authority
- Enhance your professional credibility
- Elevate your status across business areas
Want the complete journey?
Take this workshop on its own, or bundle all 4 workshops to save.
Total Workshop Package
All 4 Half-Day Sessions- Complete Training Journey – Start with the Core Ethical Persuasion Workshop, then progress through all 3 advanced sessions.
4 Workshops with an AUD 491 saving – Save more compared to booking single sessions.
All-Inclusive – Foundations and all-round application skills in the initial workshop plus Relationship Building, Reducing Uncertainty & Build Trust, and Motivating People into Action.
Step-by-Step Path – Apply ethical persuasion across every area of your business with clarity and confidence.
The 3 Deep-Dive Workshops
Already completed the Core Workshop? This package is designed for you.3 Advanced Workshops – Building Relationships, Reducing Uncertainty, and Motivating People into Action.
Designed for Alumni – Available if you’ve already completed the Core Workshop.
Flexible Order – Take the workshops in any sequence at your own pace.
Special Bundle Rate – AUD 797 (save AUD 244 compared to individual pricing).
Individual Workshop Investment
Choose 1 Half-Day WorkshopFocused & Interactive – Each half-day session gives you practical strategies to build trust, inspire action, and grow with integrity.
Start Strong – Begin with the Core Ethical Persuasion Workshop, then continue your journey with the advanced sessions at your own pace.
Investment – AUD 347 per workshop
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
Upgrade Offer
You'll have a credit towards our signature training
Learning how simple and impactful mastering ethical persuasion is can spur you on to want to learn more.
When you do one of our publically available 'application workshops' (the ones advertised here), we will allow you to use 50% of this investment towards one of our publicly available flagship Cialdini Certified Practitioner (CCP) Certification course within 3 months. This way, you have received this workshop at an incredible value, and you can ease your way into your learning journey if committing to our signature 8-week training program is too big a step for you right now. (see the shop page for details)
- Pay for workshop access
- Within 3 months of completion, register for a CCP program
- Receive 50% of this workshop investment as a credit towards the CCP program.