Ethical Persuasion
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THE POWER OF SOCIAL PROOF FIXES FEAR OF DOGS

by Patrick van der Burght | 11 SEP 2023 | Uncategorized

After 4 days of witnessing social proof, kids with fear of dogs were easily persuaded to play with dogs. Fear of dogs can be a debilitating phobia to deal with. Dogs are popular and in some countries stray dogs are around. In a fascinating experiment the power of the...
Are GIFTS OR REWARDS BETTER TO PERSUADE WITH?

Are GIFTS OR REWARDS BETTER TO PERSUADE WITH?

by Patrick van der Burght | 9 SEP 2023 | Persuasion Insight

When trying to persuade people to do a particular behaviour or action, the principles of influence can provide ethical and genuine motivators. The giving of something, can be a motivator to persuade into a behaviour or action but how it is given matters a lot. Is it...

HOW TO GET HIGH SCHOOL STUDENTS TO EAT MORE FRUIT

by Patrick van der Burght | 1 SEP 2023 | Uncategorized

The art of ethical persuasion can be used privately and professionally to significantly increase your probability that others will say yes to your requests or proposals. So when it comes to motivating high school students, that they should eat more fruit, the same...

HOW TO ENCOURAGE COOPERATION BETWEEN RIVALS THAT WORK TOGETHER

by Patrick van der Burght | 30 AUG 2023 | Persuasion Insight

When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...

More productivity from employees at no cost

by Patrick van der Burght | 29 AUG 2023 | Uncategorized

Increasing productivity in employees can be motivated but many motivation or rewards strategies have long-term problems. Great solutions can be found in the Principles of Influence and behavioural science that are costless to implement. Behavioral Science often offers...
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Ethical Persuasion

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People are more likely to say yes if you give them a reason — even if the reason is simple.
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