by Patrick van der Burght | 21 AUG 2023 | Uncategorized
The easiest way to be more persuasive – from Dr Cialdini An easy way to be more persuasive is to use the “But You Are Free” technique as mentioned by Dr Cialdini. A simple phrase that can be added to the end of a proposal which has shown to have...
by Patrick van der Burght | 29 JUL 2023 | Uncategorized
SCIENTISTS JUDGEMENT CHANGED DUE TO PERSUASIVE GIFTS When it came to the safety of calcium channel blockers (a class of drugs for heart decease), a study found that 100 % of the scientists that were in favour of the drug, had received support, free trips, research...
by Patrick van der Burght | 28 JUL 2023 | Uncategorized
Gift giving can create long lasting alliances After the 911 disaster in New York in which 3 buildings collapsed, the donations rolled in from many places. One donation stood out. The town of Colombia in South Carolina, which is only a town of about 115,000...
by Patrick van der Burght | 27 JUL 2023 | Uncategorized
How do you take a good brand that has had a mishap and more or less destroyed their good standing with retailers, from underdog to leading brand in sales? That was what I was wondering when I took on the scuba diving drysuit brand Hot’n’Dry as a sales...
