ETHICAL PERSUASION SALES TRAINING AND CONSULTING

Use Science in communication to Hear YES more often

Recommended by Dr Cialdini and the Cialdini Institute
As praised by Richard Branson, Tony Robbins  & Warren Buffett
Benefit from strategies used by Google, Allianz, Apple, Bose and others

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ETHICAL PERSUASION SALES TRAINING AND CONSULTING

Use Science in communication to Hear YES more often

Recommended by Dr Cialdini and the Cialdini Institute
As praised by Richard Branson, Tony Robbins  & Warren Buffett
Benefit from strategies used by Google, Allianz, Apple, Bose and others

SCHEDULE DISCOVERY CALLGET NEWSLETTER

 Science-backed

Powerful

Ethical

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Cialdini Certified Coach badges 2023 2024 Patrick van der Burght

Welcome and well done for making it here.

Mastering persuasion does take a small investment of time, but when applied, this science can recover remarkably higher success rates when convincing others.

Stop wasting time and resources, using this easy-to-understand, costless-to-implement and ethical approach that your team members will love.

 

Cialdini Certified Coach, Patrick van der Burght provided Sales Teams with the Science of Ethical Persuasion in Australia

RESEARCH-BACKED BEHAVIOURAL SCIENCE

our most popular Consulting & (Sales) Training Services

By making small, often costless changes to how we communicate our proposals, we can often achieve significantly better outcomes that were always ours to have. In a world where every business is working to stay ahead, obtaining the available science to optimise your work should be a high priority.

Influence Business Audit

Let us observe how you conduct parts of your business and we’ll tell you what we would change if we were you.

Cialdini Certified Practitioner Course

Eight LIVE training sessions with Patrick van der Burght combined with Self-Paced Online learning with Dr Cialdin and access to exclusive Dr Cialdini events.

Workshops

A cost-effective way to immerse yourself and learn from your Cialdini Licensed Trainer in a 2-hour, half- or full-day event.

Training Sales Professionals to Recognise and use,
Scientifically Proven Clues that Deliver ‘YES’ more often.

Access our overview or go directly to your service of interest.

RESEARCH-BACKED BEHAVIOURAL SCIENCE

Learn how to bypass
the barrier to ‘YES’

Partnered with Dr Cialdini, the world’s authority on science-based ethical persuasion, we train people and organisations to tap into the persuasive power their communication and sales pitches can and should have.

So they can accelerate towards personal and professional goals, save time and resources, outperform competitors and grow confident in the scientific validity of their persuasive efforts.

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Simple Techniques valued by businesses large and small

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Effective Persuasion to Enhance your Business Success

Our process reveals where you should be using behavioural science in your persuasive messaging

Your persuasion abilities and those of your sales team, play an enormous role in how effective you are in business and life. Business sites , the World Economic Forum and LinkedIn consistently list Persuasion as a top-5 in-demand soft skill for well-paying jobs, and ongoing improvement of employees is recommended at the highest levels (see Forbes).

For many professionals and business owners, the lack of understanding and application of human decision-making science represents a major loss. Failing to use persuasive skills costs you something every single days.

 

 

Recommended by Dr. Cialdini, who wrote ‘Influence’, which sold 5 million copies in 48 languages, we teach methodologies for sales success. Using behavioural science, we show you how to move people in your direction and exceed your goals.

It’s time to say YES to communication that converts. Contact us today or book a FREE discovery call to discuss learning options, consultation or speaking services.

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Blog Posts

Strategic Charity Partnerships: A Guide to Business Growth and Greater Community Impact

When a business genuinely supports a cause, something fascinating can happen psychologically. Shared values, reciprocity, social proof, trust and a sense of “people like us” can all influence how customers and employees perceive the organisation — creating benefits for the charity, the community and the business.

The Relationship Defroster: How Science Can Fix a Broken Business Bond in One Week

You cannot persuade someone you are avoiding. Research shows that a strong relationship can double your persuasiveness, yet most professionals let valuable but difficult bonds freeze over. Discover how to use the Science of Liking to “defrost” a broken relationship in just one week.

The 3 Cancers of Unethical Sales: Why ‘Fake Scarcity’ will Rot Your Organisation

Is “fake scarcity” rotting your business from the inside out? Research shows that unethical sales tactics don’t just hurt customers—they trigger a “Triple Tumour” of employee stress, talent turnover, and internal theft. Discover why the smart money is on Ethical Persuasion.

Why Free Ebooks Fail the Reciprocity Principle

Too many business professionals make the mistake of thinking that a free downloadable eBook will let them be more persuasive because they have no detailed understanding of the reciprocity principle, and it is costing them every single day. How many other strategies...

The 7 Decision Triggers: How to Motivate Behaviour Without Spending a Cent

Most professionals think persuasion is about pushing harder for the result they want. But persuasion doesn’t act on results — it acts on behaviour. If you don’t understand the seven scientific triggers that drive human action, you’re not influencing… you’re guessing.

In this post, we break down the Universal Principles of Persuasion and the research behind them, revealing how small, ethical adjustments can dramatically change how people respond to your message.

Dr. Cialdini’s Experiment: Defining Ethical Persuasion

Why do top CEOs and Nobel Prize-winners call Dr. Robert Cialdini’s Influence the “best business book of all time”? It’s because it solves the most painful problem in business: guessing.

This article explores Cialdini’s 3-year undercover mission—where he sold cars and worked with recruiters—to uncover the universal Science of Influence.

But here’s the crucial gap: reading the book gives you knowledge; it doesn’t give you skill. That’s like reading the manual for a 747 but still not having the confidence to land it in a storm. Discover the origin of Ethical Persuasion and how to move from knowing the science to applying it.

Ethical Persuasion: The Science of Action at the Intersection of Kahneman and Cialdini

Feel like your best logical arguments are met with hesitation? The problem isn’t your logic; it’s a scientific misalignment. Your pitch targets the 5% logical brain (System 2), but the 95% intuitive brain (System 1) makes most of the decisions. Learn how Ethical Persuasion uses Decision Triggers to ethically engage the 95% driver and turn indecision into action.

The Hidden Cost of Inaction: Are You Sabotaging Your Own Success?

Are you unintentionally sabotaging your own success? Discover the costless, research-backed adjustment that dramatically lifts your success rate. Stop guessing; start using science.

The Power of Appearance: How Trappings Persuade Before You Speak

A simple business suit can make someone 350% more influential. Why? This article dives into the surprising psychology of appearance, from the Halo Effect to the “trappings” signaling authority. Learn the science behind first impressions and how to harness them to your professional advantage.

7 Shocking Insights from “Call Me A Jerk: Persuading AI to Comply with Objectionable Requests” (and What They Mean for You)

1) What the New Study Found—In Plain English Call Me A Jerk: Persuading AI to Comply with Objectionable Requests tests a simple but unsettling question: If you apply classic human persuasion tactics to a modern AI, does it become more likely to say “yes” to things it...

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Ethical Persuasion Training and Consulting
Rosebud, VIC 3939, Australia