by Patrick van der Burght | 7 FEB 2026 | Persuasion Insight, Podcasts
We all have that one person. Maybe it is a difficult client who scrutinises every line of your proposal. Maybe it is a new manager whose style clashes with yours. Or perhaps it is a stakeholder you simply cannot get on the same page with. How can we use the Science of...
by Patrick van der Burght | 20 DEC 2025 | Persuasion Insight, Podcasts
It is a common misconception in business that a little “white lie” to close a deal is harmless, but these unethical sales tactics have significant consequences. We often see teams telling clients that “stock is running low” when the warehouse...
by Patrick van der Burght | 16 DEC 2025 | Podcasts, Persuasion Analysis, Persuasion Insight
Too many business professionals make the mistake of thinking that a free downloadable eBook will let them be more persuasive because they have no detailed understanding of the reciprocity principle, and it is costing them every single day. How many other strategies...
by Patrick van der Burght | 25 NOV 2025 | Persuasion Insight
The hardest part of persuasion is knowing what you actually want to persuade. Most professionals focus on their end goal—”I want to increase sales” or “I want my team to follow safety procedures.” But here is the reality check: Persuasion acts...
by Patrick van der Burght | 21 NOV 2025 | Persuasion Insight, News
Dr. Cialdini wrote a book that top CEOs and Nobel Prize-winning scientists consistently call the “best business book of all time”. Why? It’s because his work solves the most painful and costly problem in business: guessing. It is painful to watch...
