by Patrick van der Burght | 16 DEC 2025 | Persuasion Analysis, Persuasion Insight, Podcasts
Too many business professionals make the mistake of thinking that a free downloadable eBook will let them be more persuasive because they have no detailed understanding of the reciprocity principle, and it is costing them every single day. How many other strategies...
by Patrick van der Burght | 5 NOV 2025 | Persuasion Analysis, Persuasion Insight
Today, we are overwhelmed with information. The barrage of stimuli makes well-informed decisions difficult. As a leader or professional, you may have secured commitments, only to find the momentum dissipates almost immediately. Motivating genuine buy-in often feels...
by Patrick van der Burght | 27 OCT 2025 | Persuasion Analysis, Persuasion Insight, News
It is painful to watch seasoned professionals waste so much time and resource on inefficient communication and business practices. I see so many leaders and sales teams making avoidable mistakes that are costing them real success every single day—mistakes that would...
by Patrick van der Burght | 8 SEP 2025 | Persuasion Analysis
Biker Unity, Clever Persuasive Strategy by Harley Davidson Australia, or both? Why Bikers Share a Unique Sense of Unity Most people know that biker community identifies with each other and have a camaraderie between them. Bikers greet each other on the road when...
by Patrick van der Burght | 21 OCT 2023 | Persuasion Analysis
Often one or some persuasive components in a message come naturally or accidentally to a communicator. For someone trained in Ethical Persuasion it is fun and useful to decipher which decision triggers are incorporated/brought to the surface in other people’s...
