by Patrick van der Burght | 21 NOV 2025 | News, Persuasion Insight
Dr. Cialdini wrote a book that top CEOs and Nobel Prize-winning scientists consistently call the “best business book of all time”. Why? It’s because his work solves the most painful and costly problem in business: guessing. It is painful to watch...
by Patrick van der Burght | 27 OCT 2025 | News, Persuasion Analysis, Persuasion Insight
It is painful to watch seasoned professionals waste so much time and resource on inefficient communication and business practices. I see so many leaders and sales teams making avoidable mistakes that are costing them real success every single day—mistakes that would...
