Ethical Persuasion Skills for Corporate Training
The #3 Priority business skill for your event
- Recommended by Dr Cialdini and the Cialdini Institute
- As praised by Richard Branson, Tony Robbins & Warren Buffett
- Benefit from strategies used by Google, Allianz, Apple, Bose and others
Ethical Persuasion Video
The Science of Ethical Persuasion for your next training event
Introduction by Dr Robert Cialdini
Science of Persuasion
It is old and incomplete (since the discovery of the Unity Principle), but when 14 million people have watched it… you know it is something good.
Why Ethical Persuasion?
Because your audience doesn’t process the information you think is logically convincing.
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
Persuasion Keynote or Workshop
Your team needs to have ethical persuasion skills to not fall behind
World-leading organisations like the World Economic Forum recommend that business operators develop their team’s social influence or ethical persuasion. Persuasion skills, which are, of course, also crucial during negotiations and presentations, were, in 2025, identified by the World Economic Forum as the third most urgent skill to develop in teams.
Regardless if a team member’s position is in sales, marketing, advertising, PR, HR, procurement, customer service, leadership or accounting, without knowing the science available, the company will suffer unnecessary losses when it comes to:
Closing sales – Booking appointments – Enhancing collaboration
Building more loyal relationships – Securing budgets
Gaining approval for plans and projects – Client satisfaction
Getting the bills paid on time
Dr Cialdini’s ethical persuasion teachings are an engaging and empowering topic for your next keynote or workshop.
Testimonials
What Academics Say About Dr Cialdini
Contrast and Reciprocity
Would you take a group of juvenile delinquents on a day trip to the Zoo?
People were asked if they would take a group of juvenile delinquents on a day trip to the Zoo. As you can imagine the vast majority of people declined that opportunity. Only 15% agreed.
%
Single Request
%
After Retreat
When this request was superseded with an even larger genuine request (asking if people would be a volunteer at the detention centre for over a year and donating a day a week) this was met with less agreement. However, when people were then asked the same ‘day trip to the zoo’ request, now 50% of everyone they asked said YES.
How many opportunities to increase your success rate from 15% to 50% are you missing out on?
Services
Paths to persuasive success
There are various ways to learn about how the Principles of Persuasion can transform the way you communicate and conduct business.
We offer various services to help guide you and/or your team.
Keynotes
Engage your audience with a highly relevant boost in persuasion skills with a keynote to build relationships, reduce uncertainty or motivate people to action.
Workshops
Go beyond learning to the development of strategies for your business and work with a Cialdini Licensed Trainer in a 2-hour, half- or full-day event.
Cialdini Certified Practitioner Course
LIVE training sessions with Patrick combined with online learning with Dr Cialdin. A mere 20-hour investment over 8 weeks, but the fastest way to develop application skills and confidence.
Influence Business Audit
Let us observe how you deal with your persuasion challenges, and we’ll tell you what we would change if we were you.
Influence Thinking Partner
Have your own Cialdini Certified Professional on retainer for input on your influence challenges throughout the year.
Lunch and Learn Lesson
Patrick van der Burght will speak at your business and deliver an intriguing and motivating bite-sized portion of Influence knowledge.