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Influence Insights
Find here free insights in the art and science of ethical persuasion.
Introducing Behavioural Photography: Applying Behavioural Science to Images
Images don't just make communication look better. They can influence attention, trust, emotion and behaviour. Discover the emerging discipline of Behavioural Photography.
The Dark Side of Persuasion in Politics: Who Is Influencing Your Vote and Our Politicians?
How much of your political opinion is really your own? Explore the behavioural science behind political manipulation, corporate donations, Social Proof, opinion polls, social media,...
Strategic Charity Partnerships: A Guide to Business Growth and Greater Community Impact
When a business genuinely supports a cause, something fascinating can happen psychologically. Shared values, reciprocity, social proof, trust and a sense of “people like us”...
The Relationship Defroster: How Science Can Fix a Broken Business Bond in One Week
You cannot persuade someone you are avoiding. Research shows that a strong relationship can double your persuasiveness, yet most professionals let valuable but difficult bonds...
The 3 Cancers of Unethical Sales: Why ‘Fake Scarcity’ will Rot Your Organisation
Is "fake scarcity" rotting your business from the inside out? Research shows that unethical sales tactics don't just hurt customers—they trigger a "Triple Tumour" of...
Why Free Ebooks Fail the Reciprocity Principle
Too many business professionals make the mistake of thinking that a free downloadable eBook will let them be more persuasive because they have no detailed...
The 7 Decision Triggers: How to Motivate Behaviour Without Spending a Cent
Most professionals think persuasion is about pushing harder for the result they want. But persuasion doesn’t act on results — it acts on behaviour. If...
Dr. Cialdini’s Experiment: Defining Ethical Persuasion
Why do top CEOs and Nobel Prize-winners call Dr. Robert Cialdini’s Influence the "best business book of all time"? It’s because it solves the most...
Ethical Persuasion: The Science of Action at the Intersection of Kahneman and Cialdini
Feel like your best logical arguments are met with hesitation? The problem isn't your logic; it's a scientific misalignment. Your pitch targets the 5% logical...
The Hidden Cost of Inaction: Are You Sabotaging Your Own Success?
Are you unintentionally sabotaging your own success? Discover the costless, research-backed adjustment that dramatically lifts your success rate. Stop guessing; start using science.
The Power of Appearance: How Trappings Persuade Before You Speak
A simple business suit can make someone 350% more influential. Why? This article dives into the surprising psychology of appearance, from the Halo Effect to...
7 Shocking Insights from “Call Me A Jerk: Persuading AI to Comply with Objectionable Requests” (and What They Mean for You)
1) What the New Study Found—In Plain English Call Me A Jerk: Persuading AI to Comply with Objectionable Requests tests a simple but unsettling question:...
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