by Patrick van der Burght | 5 NOV 2025 | Persuasion Insight, Persuasion Analysis
Today, we are overwhelmed with information. The barrage of stimuli makes well-informed decisions difficult. As a leader or professional, you may have secured commitments, only to find the momentum dissipates almost immediately. Motivating genuine buy-in often feels...
by Patrick van der Burght | 27 OCT 2025 | Persuasion Analysis, Persuasion Insight, News
It is painful to watch seasoned professionals waste so much time and resource on inefficient communication and business practices. I see so many leaders and sales teams making avoidable mistakes that are costing them real success every single day—mistakes that would...
by Patrick van der Burght | 25 SEP 2025 | Persuasion Insight
It’s one of the most frustrating experiences in any profession: you know you have the better solution, but the deal goes to a competitor who looked more the part. The hard truth is that we often lose opportunities not on the merit of our proposal, but because of...
by Patrick van der Burght | 10 SEP 2025 | Persuasion Insight, News
1) What the New Study Found—In Plain English Call Me A Jerk: Persuading AI to Comply with Objectionable Requests tests a simple but unsettling question: If you apply classic human persuasion tactics to a modern AI, does it become more likely to say “yes” to things it...
by Patrick van der Burght | 8 SEP 2025 | Persuasion Analysis
Biker Unity, Clever Persuasive Strategy by Harley Davidson Australia, or both? Why Bikers Share a Unique Sense of Unity Most people know that biker community identifies with each other and have a camaraderie between them. Bikers greet each other on the road when...
