by Patrick van der Burght | 16 DEC 2025 | Persuasion Analysis, Persuasion Insight, Podcasts
Too many business professionals make the mistake of thinking that a free downloadable eBook will let them be more persuasive because they have no detailed understanding of the reciprocity principle, and it is costing them every single day. How many other strategies...
by Patrick van der Burght | 25 NOV 2025 | Persuasion Insight
The hardest part of persuasion is knowing what you actually want to persuade. Most professionals focus on their end goal—”I want to increase sales” or “I want my team to follow safety procedures.” But here is the reality check: Persuasion acts...
by Patrick van der Burght | 21 NOV 2025 | Persuasion Insight, News
Dr. Cialdini wrote a book that top CEOs and Nobel Prize-winning scientists consistently call the “best business book of all time”. Why? It’s because his work solves the most painful and costly problem in business: guessing. It is painful to watch...
by Patrick van der Burght | 5 NOV 2025 | Persuasion Insight, Persuasion Analysis
Today, we are overwhelmed with information. The barrage of stimuli makes well-informed decisions difficult. As a leader or professional, you may have secured commitments, only to find the momentum dissipates almost immediately. Motivating genuine buy-in often feels...
by Patrick van der Burght | 27 OCT 2025 | Persuasion Analysis, Persuasion Insight, News
It is painful to watch seasoned professionals waste so much time and resource on inefficient communication and business practices. I see so many leaders and sales teams making avoidable mistakes that are costing them real success every single day—mistakes that would...
