by Patrick van der Burght | 25 SEP 2025 | Persuasion Insight
It’s one of the most frustrating experiences in any profession: you know you have the better solution, but the deal goes to a competitor who looked more the part. The hard truth is that we often lose opportunities not on the merit of our proposal, but because of...
by Patrick van der Burght | 10 SEP 2025 | Persuasion Insight, News
1) What the New Study Found—In Plain English Call Me A Jerk: Persuading AI to Comply with Objectionable Requests tests a simple but unsettling question: If you apply classic human persuasion tactics to a modern AI, does it become more likely to say “yes” to things it...
by Patrick van der Burght | 8 SEP 2025 | Persuasion Analysis
Biker Unity, Clever Persuasive Strategy by Harley-Davidson Australia, or both? Why Bikers Share a Unique Sense of Unity Most people know that biker community identifies with each other and have a camaraderie between them. Bikers greet each other on the road when...
by Patrick van der Burght | 5 SEP 2025 | Persuasion Insight
Interview on MEDIUM How to turn a Good Sales Team into a GREAT One! – Part 1 A strong, high-performance sales team is critical to a successful business. But what makes a sales team successful? What strategies can leaders use to create a highly successful sales...
by Patrick van der Burght | 30 AUG 2023 | Persuasion Insight
The Milgram Experiment demonstrated that 66% of people in the study kept going on administering electric shocks to a stranger, to a deadly level and despite verbal protests as long as the ‘researcher’ kept telling them to. The Milgram Experiment is now a...
